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Publicity
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Book Synopsis The Complete Guide to Book Publicity by : Jodee Blanco
Download or read book The Complete Guide to Book Publicity written by Jodee Blanco and published by Skyhorse Publishing Inc.. This book was released on 2004-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Book Synopsis The Right of Publicity by : Jennifer E. Rothman
Download or read book The Right of Publicity written by Jennifer E. Rothman and published by Harvard University Press. This book was released on 2018-05-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls how one’s identity is used by others? This legal question, centuries old, demands greater scrutiny in the Internet age. Jennifer Rothman uses the right of publicity—a little-known law, often wielded by celebrities—to answer that question, not just for the famous but for everyone. In challenging the conventional story of the right of publicity’s emergence, development, and justifications, Rothman shows how it transformed people into intellectual property, leading to a bizarre world in which you can lose ownership of your own identity. This shift and the right’s subsequent expansion undermine individual liberty and privacy, restrict free speech, and suppress artistic works. The Right of Publicity traces the right’s origins back to the emergence of the right of privacy in the late 1800s. The central impetus for the adoption of privacy laws was to protect people from “wrongful publicity.” This privacy-based protection was not limited to anonymous private citizens but applied to famous actors, athletes, and politicians. Beginning in the 1950s, the right transformed into a fully transferable intellectual property right, generating a host of legal disputes, from control of dead celebrities like Prince, to the use of student athletes’ images by the NCAA, to lawsuits by users of Facebook and victims of revenge porn. The right of publicity has lost its way. Rothman proposes returning the right to its origins and in the process reclaiming privacy for a public world.
Book Synopsis The Savvy Author's Guide to Book Publicity by : Lissa Warren
Download or read book The Savvy Author's Guide to Book Publicity written by Lissa Warren and published by Da Capo Press. This book was released on 2004 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.
Download or read book Free Publicity written by Jeff Crilley and published by Brown Books. This book was released on 2002-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Book Synopsis Sports Publicity by : Joseph Favorito
Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Book Synopsis Conceptual Art and the Politics of Publicity by : Alexander Alberro
Download or read book Conceptual Art and the Politics of Publicity written by Alexander Alberro and published by MIT Press. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the origins and legacy of the conceptual art movement.
Book Synopsis Privacy and Publicity by : Beatriz Colomina
Download or read book Privacy and Publicity written by Beatriz Colomina and published by MIT Press. This book was released on 1996-02-28 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of close readings of two major figures of the modern movement, Adolf Loos and Le Corbusier, Beatriz Colomina argues that architecture only becomes modern in its engagement with the mass media, and that in so doing it radically displaces the traditional sense of space and subjectivity. Privacy and Publicity boldly questions certain ideological assumptions underlying the received view of modern architecture and reconsiders the methodology of architectural criticism itself. Where conventional criticism portrays modern architecture as a high artistic practice in opposition to mass culture, Colomina sees the emerging systems of communication that have come to define twentieth-century culture—the mass media—as the true site within which modern architecture was produced. She considers architectural discourse as the intersection of a number of systems of representation such as drawings, models, photographs, books, films, and advertisements. This does not mean abandoning the architectural object, the building, but rather looking at it in a different way. The building is understood here in the same way as all the media that frame it, as a mechanism of representation in its own right. With modernity, the site of architectural production literally moved from the street into photographs, films, publications, and exhibitions—a displacement that presupposes a new sense of space, one defined by images rather than walls. This age of publicity corresponds to a transformation in the status of the private, Colomina argues; modernity is actually the publicity of the private. Modern architecture renegotiates the traditional relationship between public and private in a way that profoundly alters the experience of space. In a fascinating intellectual journey, Colomina tracks this shift through the modern incarnations of the archive, the city, fashion, war, sexuality, advertising, the window, and the museum, finally concentrating on the domestic interior that constructs the modern subject it appears merely to house.
Book Synopsis Mr. Lee's Publicity Book by : Ivy Ledbetter Lee
Download or read book Mr. Lee's Publicity Book written by Ivy Ledbetter Lee and published by . This book was released on 2017-06-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as ¿talkies¿ were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee¿s Publicity Book: A Citizen¿s Guide to Public Relations will also enjoy fascinating observations from some of today¿s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee¿s day and today, and also explore the progress, or lack thereof, in the public¿s comprehension of publicity¿s impact today.
Book Synopsis 6 Steps to Free Publicity by : Marcia Yudkin
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online
Book Synopsis Summary: The Internet Publicity Guide by : BusinessNews Publishing,
Download or read book Summary: The Internet Publicity Guide written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace". This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people or companies anywhere in the world. In this book, the author explains that your ultimate goal should be to build profitable relationships by communicating your Web presence to others on the internet and getting qualified visitors to visit your site. This summary explains exactly how you can do that and succeed at internet publicity with helpful tips and strategies that you can apply to your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Internet Publicity Guide" and find out how you can enhance your online image and promote your products.
Book Synopsis Publicity and the Canadian State by : Kirsten Kozolanka
Download or read book Publicity and the Canadian State written by Kirsten Kozolanka and published by University of Toronto Press. This book was released on 2014-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns."--Publishers website
Book Synopsis Complete Guide to Internet Publicity by : Steve O'Keefe
Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
Book Synopsis The Impact of Publicity on Corporate Offenders by : Brent Fisse
Download or read book The Impact of Publicity on Corporate Offenders written by Brent Fisse and published by State University of New York Press. This book was released on 1984-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty surrounds the use of publicity as a means of controlling corporate crime. On the one hand, some agree with Justice Brandeis's dictum that light is "the best of disinfectants...the most efficient policeman." On the other hand, many believe that corporations' internal affairs are effectively shrouded with a thick fog that prevents the light of public scrutiny from reaching them. The Impact of Publicity on Corporate Offenders is the first study to go beyond the rhetoric, through an examination of corporate experience. Fisse and Braithwaite have carried out a qualitative inquiry concerning 17 large corporations involved in publicity crises. Based mainly on interviews, the inquiry includes company employees and former employees, union officials, officers of government regulatory agencies, competitors, independent accountants, government prosecutors, public interest activists, judicial officers, stockbrokers, and other experts.
Book Synopsis Intellectual Property, Unfair Competition and Publicity by : Nari Lee
Download or read book Intellectual Property, Unfair Competition and Publicity written by Nari Lee and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of _substitute‘ IP
Book Synopsis Manual of Campaign Publicity for Schools by : Paul Raymond Stevenson
Download or read book Manual of Campaign Publicity for Schools written by Paul Raymond Stevenson and published by . This book was released on 1926 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Publicity Plans by : Dan Brearley Brummitt
Download or read book Publicity Plans written by Dan Brearley Brummitt and published by . This book was released on 1920 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Meaning and Publicity by : Manning Richard N.
Download or read book Meaning and Publicity written by Manning Richard N. and published by BoD – Books on Demand. This book was released on 2017-12-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume all discuss the ways and extent to which the determinants of meaning must be public. In the philosophy of language there are currently two main traditions concerning the relationship between meaning and public phenomena. According to one tradition language is public in principle, so that there can be nothing to the meaning of linguistic expressions that cannot be accounted for in terms of the behaviour in context of linguistic subjects. According to the other tradition linguistic meaning is determined by the content of the mental representations that are expressed in overt speech acts. On such views, the properties of the mental are prior to language and linguistic meaning should be explained by appeal to mental concepts. There divergent traditions leave us with a question: Is linguistic meaning to be explained on the basis of a pre-linguistic biological or mental capacity which "goes public " in overt speech, or is it to be explained on the basis of pubic behaviour in context which "goes private "in thought, and which determines the contents of the mental?
