An Introduction to Writing for Electronic Media

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Author :
Publisher : CRC Press
ISBN 13 : 1136033149
Total Pages : 358 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis An Introduction to Writing for Electronic Media by : Robert B. Musburger, PhD

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by CRC Press. This book was released on 2012-09-10 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Imagined Audiences

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Author :
Publisher : Journalism and Pol Commun Unbo
ISBN 13 : 019754259X
Total Pages : 233 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Imagined Audiences by : Jacob L. Nelson

Download or read book Imagined Audiences written by Jacob L. Nelson and published by Journalism and Pol Commun Unbo. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

Streaming and Digital Media

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Author :
Publisher : CRC Press
ISBN 13 : 1136032185
Total Pages : 265 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Streaming and Digital Media by : Dan Rayburn

Download or read book Streaming and Digital Media written by Dan Rayburn and published by CRC Press. This book was released on 2012-07-26 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Authority Marketing

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Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Digital Media and Innovation

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Handbook of Print Media

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Author :
Publisher : Springer
ISBN 13 : 3540299009
Total Pages : 1221 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Handbook of Print Media by : Helmut Kipphan

Download or read book Handbook of Print Media written by Helmut Kipphan and published by Springer. This book was released on 2014-02-27 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.

Media Law in Croatia

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403507829
Total Pages : 155 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Media Law in Croatia by : Hrvoje Lisi?ar

Download or read book Media Law in Croatia written by Hrvoje Lisi?ar and published by Kluwer Law International B.V.. This book was released on 2019-02-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Croatia surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Croatia will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Official Gazette of the United States Patent and Trademark Office

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Author :
Publisher :
ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digitizing the News

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Publisher : MIT Press
ISBN 13 : 9780262524391
Total Pages : 260 pages
Book Rating : 4.5/5 (243 download)

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Book Synopsis Digitizing the News by : Pablo J. Boczkowski

Download or read book Digitizing the News written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.

Congressional Pictorial Directory

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Author :
Publisher :
ISBN 13 :
Total Pages : 638 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Congressional Pictorial Directory by : United States. Congress

Download or read book Congressional Pictorial Directory written by United States. Congress and published by . This book was released on 1983 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Media and Society

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Author :
Publisher : SAGE
ISBN 13 : 1529787076
Total Pages : 326 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Digital Media and Society by : Simon Lindgren

Download or read book Digital Media and Society written by Simon Lindgren and published by SAGE. This book was released on 2021-11-24 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algorithms and search engine results have a social role? How have software and hardware transformed how we interact with each other? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and society, and the internet. “An engaging story of the meaning digital media have in societies. The writing is relatable, with diverse and comprehensive references to theories. Above all, this is a fun book on what a contemporary digital society looks like!” - Professor Zizi Papacharissi, University of Illinois at Chicago Simon Lindgren is Professor of Sociology at Umeå University in Sweden. He is also the director of DIGSUM, an interdisciplinary academic research centre studying the social dimensions of digital technology.

The Organic Gospel

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Publisher : Remnant Publishing House
ISBN 13 : 0971479712
Total Pages : 133 pages
Book Rating : 4.9/5 (714 download)

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Book Synopsis The Organic Gospel by : Gary C. Price

Download or read book The Organic Gospel written by Gary C. Price and published by Remnant Publishing House. This book was released on 2015-05-10 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you realized that the Gospel of Jesus Christ is not centrally focused on “doing” the will of God, but “becoming” the will of God? What if God’s word is sown as seed in your heart, conceiving the nature of Jesus Christ within so that this new nature can be organically grown out of you, transforming you into the image of Christ by the Holy Ghost? Read The Organic Gospel and finally understand what salvation is really about...maybe for the first time in your life.

Coming Alive After Death: Recovery from Grief

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Author :
Publisher : MindStir Media
ISBN 13 : 9781736384510
Total Pages : 524 pages
Book Rating : 4.3/5 (845 download)

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Book Synopsis Coming Alive After Death: Recovery from Grief by : Jennifer Anne Berghage

Download or read book Coming Alive After Death: Recovery from Grief written by Jennifer Anne Berghage and published by MindStir Media. This book was released on 2021-01-15 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: If this book has drawn your interest, imagine that I am standing next to you and holding your hand. You, or someone you love, are grieving the loss of a dearly, truly beloved. When this happened to me upon the death of my sweet, 26-year-old daughter, I found myself in a very dark place. Climbing out of this darkness and back into light, love, laughter, and pleasure felt not only wrong, but absolutely impossible. I learned to walk through the fire and out the other side, because I am a beloved child of the Universe. True life and happiness belong to me for all the days and nights I am here on Earth. They also belong to me beyond this Earth life. And to you, Beloved, as well as to our beloveds who have transitioned. Take my hand as I guide you through the journey of grief, out of darkness and back into the light. You will not feel the same at the end of the book as you did in the beginning, or even in the middle. Keep reading. Keep going in your life journeys, Dear Ones, and never give up. We write what we know. Jen Berghage knows intimately the journey of the death of a dearly, dearly, beloved and how to navigate it such that we can go through the fire and come out the other side, not unscathed, not without scars, but with life, love, celebration, and peace in our hearts. In Coming Alive After Death she shares resources, exercises, and strengths we can tap as we continue here after the transition of our beloveds. Jen spent sixteen years as a credentialed professional editor (Graduate School, USA) and instructional designer (UWISC, Madison) with The Pennsylvania State University, which prepared her well for authorship of her own works. Life, colorful life, prepared her to have something to write about. She never imagined it would be this.

InfoWorld

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Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)

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Book Synopsis InfoWorld by :

Download or read book InfoWorld written by and published by . This book was released on 1984-10-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Media Law in Kuwait

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403501928
Total Pages : 111 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Media Law in Kuwait by : Matt J. Duffy

Download or read book Media Law in Kuwait written by Matt J. Duffy and published by Kluwer Law International B.V.. This book was released on 2018-06-11 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Kuwait surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Kuwait will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

Administrative Notes

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Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Administrative Notes by :

Download or read book Administrative Notes written by and published by . This book was released on 2004 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: