Author : Savu Andreea
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659644993
Total Pages : 156 pages
Book Rating : 4.6/5 (449 download)
Book Synopsis Public Relations' Role in Multi-Sector Partnerships for Social Good by : Savu Andreea
Download or read book Public Relations' Role in Multi-Sector Partnerships for Social Good written by Savu Andreea and published by LAP Lambert Academic Publishing. This book was released on 2014-12-11 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges abound that require dialogue and honest talk. A global, fast-changing world requires of public relations a holistic approach, which most theories have not provided so far. Specifically, the organization-centric perspective is challenged, and a new approach is required to keep up with the more complex interplays of a globalized setting: the organization as part of society. This sociological perspective on public relations has already gained roots within the European, Latin American, and U.S. post-modern schools of thought that favored a co-creational perspective instead of a management-instrumental approach, in the process positioning public relations as an important agency for required social change. This book is building an argument - based on multi-disciplinary research - to illustrate the role of public relations in building multi-sector partnerships aimed at tackling systemic social issues. It also works toward breaking the still-existing stereotypes about the often unethical, capitalist-driven public relations practice considered to do little more than contribute towards maintaining the status quo and favoring the powerful in society.