Public Relations For Public Health And Social Good

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Public Relations for Public Health and Social Good

Author : Brooke W. McKeever
Publisher : Taylor & Francis
ISBN 13 : 1040090850
Total Pages : 188 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Public Relations for Public Health and Social Good by : Brooke W. McKeever

Download or read book Public Relations for Public Health and Social Good written by Brooke W. McKeever and published by Taylor & Francis. This book was released on 2024-07-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice.

Public Relations for Social Responsibility

Author : Donnalyn Pompper
Publisher : Emerald Group Publishing
ISBN 13 : 1800431694
Total Pages : 245 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Public Relations for Social Responsibility by : Donnalyn Pompper

Download or read book Public Relations for Social Responsibility written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.

Social Marketing for Public Health

Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Public Relations for Social Agencies. A Guide for Health, Welfare, and Other Community Organizations

Author : Harold P. LEVY
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (16 download)

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Book Synopsis Public Relations for Social Agencies. A Guide for Health, Welfare, and Other Community Organizations by : Harold P. LEVY

Download or read book Public Relations for Social Agencies. A Guide for Health, Welfare, and Other Community Organizations written by Harold P. LEVY and published by . This book was released on 1956 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Participatory Health Through Social Media

Author : Shabbir Syed-Abdul
Publisher : Academic Press
ISBN 13 : 0128095482
Total Pages : 162 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Participatory Health Through Social Media by : Shabbir Syed-Abdul

Download or read book Participatory Health Through Social Media written by Shabbir Syed-Abdul and published by Academic Press. This book was released on 2016-06-10 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research. Presents a multidisciplinary point of view providing the readers with a broader perspective Brings the latest case studies and technological advances in the area, supported by an active international community of members who actively work in this area Endorsed by IMIA Social Media workgroup, guaranteeing trustable information from the most relevant experts on the subject Examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection

Public Relations and Social Theory

Author : Øyvind Ihlen
Publisher : Routledge
ISBN 13 : 1135840369
Total Pages : 669 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Public Relations and Social Theory by : Øyvind Ihlen

Download or read book Public Relations and Social Theory written by Øyvind Ihlen and published by Routledge. This book was released on 2009-03-30 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Global Public Health Communication

Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763747763
Total Pages : 492 pages
Book Rating : 4.7/5 (477 download)

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Book Synopsis Global Public Health Communication by : Muhiuddin Haider

Download or read book Global Public Health Communication written by Muhiuddin Haider and published by Jones & Bartlett Learning. This book was released on 2005 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

Ethical Practice of Social Media in Public Relations

Author : Marcia W. DiStaso
Publisher : Routledge
ISBN 13 : 1317917898
Total Pages : 278 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso

Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Culture, Social Class, and Race in Public Relations

Author : Damion Waymer
Publisher : Lexington Books
ISBN 13 : 0739173413
Total Pages : 263 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Culture, Social Class, and Race in Public Relations by : Damion Waymer

Download or read book Culture, Social Class, and Race in Public Relations written by Damion Waymer and published by Lexington Books. This book was released on 2012-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Health and Medical Public Relations

Author : Myc Riggulsford
Publisher : Routledge
ISBN 13 : 1136501266
Total Pages : 201 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Health and Medical Public Relations by : Myc Riggulsford

Download or read book Health and Medical Public Relations written by Myc Riggulsford and published by Routledge. This book was released on 2013-08-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Health Communication and Mass Media

Author : Rukhsana Ahmed
Publisher : Routledge
ISBN 13 : 1317123336
Total Pages : 300 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Health Communication and Mass Media by : Rukhsana Ahmed

Download or read book Health Communication and Mass Media written by Rukhsana Ahmed and published by Routledge. This book was released on 2016-04-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Cases in Public Relations Management

Author : Patricia Swann
Publisher : Routledge
ISBN 13 : 1134060343
Total Pages : 1023 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Cases in Public Relations Management by : Patricia Swann

Download or read book Cases in Public Relations Management written by Patricia Swann and published by Routledge. This book was released on 2014-02-18 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1317487370
Total Pages : 575 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

It's Not Just PR

Author : W. Timothy Coombs
Publisher : John Wiley & Sons
ISBN 13 : 1118554043
Total Pages : 154 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis It's Not Just PR by : W. Timothy Coombs

Download or read book It's Not Just PR written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2013-07-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Understanding Public Relations

Author : Lee Edwards
Publisher : SAGE
ISBN 13 : 1526422123
Total Pages : 320 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Understanding Public Relations by : Lee Edwards

Download or read book Understanding Public Relations written by Lee Edwards and published by SAGE. This book was released on 2018-04-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Getting Started in Health Care Public Relations

Author : Gloria Barone Rosanio
Publisher :
ISBN 13 : 9781792400780
Total Pages : pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Getting Started in Health Care Public Relations by : Gloria Barone Rosanio

Download or read book Getting Started in Health Care Public Relations written by Gloria Barone Rosanio and published by . This book was released on 2019-12-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations, Activism, and Social Change

Author : Kristin Demetrious
Publisher : Routledge
ISBN 13 : 0415897068
Total Pages : 192 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Public Relations, Activism, and Social Change by : Kristin Demetrious

Download or read book Public Relations, Activism, and Social Change written by Kristin Demetrious and published by Routledge. This book was released on 2013 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.