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Author : Harold P. Kurtz
Publisher : Charles C. Thomas Publisher
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations and Fund Raising for Hospitals written by Harold P. Kurtz and published by Charles C. Thomas Publisher. This book was released on 1980 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edwin Reisinger Leibert
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Special Events for Nonprofit Organizations written by Edwin Reisinger Leibert and published by . This book was released on 1972 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathleen S. Kelly
Publisher : Routledge
ISBN 13 : 1000149064
Total Pages : 489 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly and published by Routledge. This book was released on 2020-07-24 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Author : Alden Brewster Mills
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hospital Public Relations Today written by Alden Brewster Mills and published by . This book was released on 1965 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold P. Levy
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for Social Agencies written by Harold P. Levy and published by . This book was released on 1956 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Mountcastle
Publisher : Charitychannel LLC
ISBN 13 : 9781938077814
Total Pages : 118 pages
Book Rating : 4.0/5 (778 download)
Download or read book Fundraising for Hospitals written by William J. Mountcastle and published by Charitychannel LLC. This book was released on 2017-07-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaks new ground in healthcare fundraising by drawing parallels between the fundamental changes in patient care and in healthcare fundraising. Just like "value-based care" focuses on value, not volume, Mountcastle sees "value-based healthcare philanthropy" as focusing on people, not money. A down-to-earth guide for healthcare fundraisers.
Author :
Publisher : Transaction Publishers
ISBN 13 : 9781412824262
Total Pages : 622 pages
Book Rating : 4.8/5 (242 download)
Download or read book Fund Raising in the United States written by and published by Transaction Publishers. This book was released on 1965 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fund raising in the United States is big business. Some 350,000 nonprofit organizations employ an army of fund raisers, all competing for their share, employing the latest technology in computerized direct mail and telemarketing. The American public is swamped with appeals on behalf of this cause or that, as ever more ambitious financial goals are set. Equally intense are demands on active citizens to staff fund-raising drives; a 1987 survey found that 48 percent of Americans engage in some sort of volunteer work. Popular philanthropy, financed by organized, high-pressure fund raising, is uniquely American. This classic history of fund raising in the United States, first published in 1965, has been out of print for the last twenty-two years despite continuing demand. It covers the role of fund raising from the seventeenth century to the present, with emphasis on mass secular fund raising in the twentieth century (religious fund raising is excluded). It documents techniques and problems that are central to the profession today, as well as events and persons on the cutting edge. As both Cutlip and Schwartz indicate in this new edition, since 1964 the climate for philanthropy has been conditioned by two factors-public policies and public perception. Reduction in federal grants to charities and changes in tax policies have increased the gap between needs and resources. Public perception is also a problem, as the result of rampant scandals. Competition for the philanthropic dollar is keener than ever; but the picture is not all gloomy. Schwartz outlines nine positive trends. Among them is increasing interest in philanthropic studies in many areas of academia, including history, sociology, economics, public policy, behavioral sciences, social work, and American studies. There is also increasing interest overseas, as American approaches to fund raising become an example for other nations.
Author : Brooke W. McKeever
Publisher : Taylor & Francis
ISBN 13 : 1040090850
Total Pages : 188 pages
Book Rating : 4.0/5 (4 download)
Download or read book Public Relations for Public Health and Social Good written by Brooke W. McKeever and published by Taylor & Francis. This book was released on 2024-07-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice.
Author : John Grace
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for Homes for the Aging written by John Grace and published by . This book was released on 1976 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia J. Parsons
Publisher : University of Toronto Press
ISBN 13 : 1442667540
Total Pages : 216 pages
Book Rating : 4.4/5 (426 download)
Download or read book Beyond Persuasion written by Patricia J. Parsons and published by University of Toronto Press. This book was released on 2013-12-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
Author : Tom Ahern
Publisher : John Wiley & Sons
ISBN 13 : 0470080396
Total Pages : 484 pages
Book Rating : 4.4/5 (7 download)
Download or read book Keep Your Donors written by Tom Ahern and published by John Wiley & Sons. This book was released on 2007-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Author : Ted Hart
Publisher : John Wiley & Sons
ISBN 13 : 0471716197
Total Pages : 361 pages
Book Rating : 4.4/5 (717 download)
Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author : Paul Dannelley
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (91 download)
Download or read book Fund Raising and Public Relations written by Paul Dannelley and published by . This book was released on 1986 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard D. Waters
Publisher : Routledge
ISBN 13 : 1317636902
Total Pages : 387 pages
Book Rating : 4.3/5 (176 download)
Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Author : Robert H. Ruffner
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (9 download)
Download or read book Handbook of Publicity and Public Relations for the Nonprofit Organization written by Robert H. Ruffner and published by Prentice Hall. This book was released on 1984 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathleen S. Kelly
Publisher : Routledge
ISBN 13 : 1135693994
Total Pages : 674 pages
Book Rating : 4.1/5 (356 download)
Download or read book Effective Fund-Raising Management written by Kathleen S. Kelly and published by Routledge. This book was released on 2012-12-06 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.
Author : Patricia V. Gaby
Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.F/5 ( download)
Download or read book Nonprofit Organization Handbook written by Patricia V. Gaby and published by . This book was released on 1979 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to administrative aspects of nonprofit organizations in the USA - covers internal communication, membership building, ways of financing (esp. Mail surveys), effective use of interest group techniques, creative publicity and public relations, meeting procedures, training and supervision of volunteers, etc. Bibliography pp. 329 to 333, graph and illustrations.
