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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : O. C. Ferrell
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Policy Issues in Marketing written by O. C. Ferrell and published by . This book was released on 1975 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1136792120
Total Pages : 336 pages
Book Rating : 4.1/5 (367 download)
Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Author : Cynthia J. Frey
Publisher : University of Michigan/Division of
ISBN 13 : 9780877122029
Total Pages : 164 pages
Book Rating : 4.1/5 (22 download)
Download or read book Public Policy Issues in Marketing written by Cynthia J. Frey and published by University of Michigan/Division of. This book was released on 1979 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia J. Frey
Publisher : Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (31 download)
Download or read book Public Policy Issues in Marketing written by Cynthia J. Frey and published by Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan. This book was released on 1979 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thaddeus H. Spratlen
Publisher : Marketing Classics Press
ISBN 13 : 1613112076
Total Pages : 28 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing System Performance and Minority Consumers: Public Policy Alternatives written by Thaddeus H. Spratlen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advances in Marketing and Public Policy written by and published by . This book was released on 1991 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Easwar Iyer
Publisher :
ISBN 13 : 9780877572657
Total Pages : 0 pages
Book Rating : 4.5/5 (726 download)
Download or read book Marketing and Public Policy Proceedings written by Easwar Iyer and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of papers presented May 16-17, 1997, in Boston. Sponsored by AMA,MSI, and the University of Masachusetts, 46 abstracts and papers discuss and debate ideas and research on public policy issues that relate to marketing and consumer behavior. Content includes recyclable claims, deviant and vulnerable populations, minority consumers, nutritional disclosures and health claims, regulatory issues, thics and privacy, joint ventures and the law, and more.
Author : John M. de Figueiredo
Publisher : Emerald Group Publishing
ISBN 13 : 178635019X
Total Pages : 539 pages
Book Rating : 4.7/5 (863 download)
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Author : Rogene A. Buchholz
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.X/5 (1 download)
Download or read book Business Environment and Public Policy written by Rogene A. Buchholz and published by Prentice Hall. This book was released on 1982 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the concept of public policy as an integrating theme, this classic book explores the social and political environment of business from a managerial focus. It considers specific issues and outlines many management-oriented techniques for dealing with such issues -- showing how issues are raised in our society and how business and government interact in the resolution of those issues. Content is organized into five major sections. Part I covers theoretical and conceptual material and expands coverage of the institutional and public policy aspects of government. Part II deals specifically with the public policy process. Part III focuses on specific public policy issues of concern to management. Part IV explores the ethical and international dimensions of public policy. Part V discusses management responses to public policy issues in the context of a strategic management framework. There is a chapter on public issues management that includes discussions about stakeholder management and the legal environment of business and a chapter on corporate political strategies. Each chapter begins with a brief company oriented incident and includes short cases at the end of most chapters. This book will be useful to managers who deal with public policy issues, such as Public Affairs and Public Relations professionals, Directors of Executive Education, Management Training Executives or Public Policy Analysts.
Author : Paul N. Bloom
Publisher : Jai Press
ISBN 13 : 9781559384056
Total Pages : pages
Book Rating : 4.3/5 (84 download)
Download or read book Advances in Marketing and Public Policy written by Paul N. Bloom and published by Jai Press. This book was released on 1995-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This series focuses on consumer protection, antitrust and regulation issues in the field of advances in marketing and public policy. It is designed to present in-depth empirical and conceptual examinations of public policy issues that are of concern to members of the marketing profession.
Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0761909591
Total Pages : 186 pages
Book Rating : 4.7/5 (619 download)
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author : Fred C. Allvine
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.0/5 ( download)
Download or read book Public Policy and Marketing Practices written by Fred C. Allvine and published by . This book was released on 1973 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yale University
Publisher : Greenwood
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (49 download)
Download or read book Government Marketing written by Yale University and published by Greenwood. This book was released on 1981 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jesse William Markham
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (75 download)
Download or read book Marketing and Competition written by Jesse William Markham and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Basskaran Nair
Publisher : Routledge
ISBN 13 : 1351362151
Total Pages : 281 pages
Book Rating : 4.3/5 (513 download)
Download or read book Marketing Public Policy written by Basskaran Nair and published by Routledge. This book was released on 2018-02-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
