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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Basskaran Nair
Publisher : Routledge
ISBN 13 : 1351362151
Total Pages : 160 pages
Book Rating : 4.3/5 (513 download)
Download or read book Marketing Public Policy written by Basskaran Nair and published by Routledge. This book was released on 2018-02-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Author : Thomas C. Kinnear
Publisher : University of Michigan/Division of
ISBN 13 : 9780877122500
Total Pages : pages
Book Rating : 4.1/5 (225 download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by University of Michigan/Division of. This book was released on 1986-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 712 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author : Nancy R. Lee
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 465 pages
Book Rating : 4.1/5 (327 download)
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Download or read book Marketing and Public Policy written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seymour H. Fine
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)
Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
Author : Jeff French
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)
Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264270485
Total Pages : 404 pages
Book Rating : 4.2/5 (642 download)
Download or read book Behavioural Insights and Public Policy Lessons from Around the World written by OECD and published by OECD Publishing. This book was released on 2017-03-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
Author : John M. de Figueiredo
Publisher : Emerald Group Publishing
ISBN 13 : 178635019X
Total Pages : 480 pages
Book Rating : 4.7/5 (863 download)
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Author : Alan R. Andreasen
Publisher :
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4.:/5 (318 download)
Download or read book Public Policy and Marketing Thought written by Alan R. Andreasen and published by . This book was released on 1976 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Douglas E. Ashford
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822976803
Total Pages : 379 pages
Book Rating : 4.8/5 (229 download)
Download or read book History and Context in Comparative Public Policy written by Douglas E. Ashford and published by University of Pittsburgh Pre. This book was released on 1992-08-15 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Douglas E. Ashford joins a growing number of scholars who have questioned the behavioralist assumptions of much policy science. The essays in this volume show why policy analysis cannot be confined to prevailing methods of social science. Policy-making behavior involves historical, contextual, and philosophical factors that also raise critical questions about the concepts and theory of the discipline. Ashford asks difficult questions about the contextual, conjunctural, and unintentional circumstances that affect actual decision-making. His bridging essays summarize opposing viewpoints and conflicting interpretations to help form a new agenda for comparative policy analysis.
Author : Michael Hill
Publisher : Routledge
ISBN 13 : 1317860365
Total Pages : 367 pages
Book Rating : 4.3/5 (178 download)
Download or read book The Public Policy Process written by Michael Hill and published by Routledge. This book was released on 2014-05-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made. Explaining clearly the importance of the relationship between theoretical and practical aspects of policy-making, the book gives a thorough overview of the people and organisations involved in the process. Fully revised and updated for a sixth edition, The Public Policy Process provides
Author : Michael Moran
Publisher : Oxford University Press, USA
ISBN 13 : 0199548455
Total Pages : 997 pages
Book Rating : 4.1/5 (995 download)
Download or read book The Oxford Handbook of Public Policy written by Michael Moran and published by Oxford University Press, USA. This book was released on 2008-06-12 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.
Author : William N. Dunn
Publisher : Routledge
ISBN 13 : 1317344839
Total Pages : 817 pages
Book Rating : 4.3/5 (173 download)
Download or read book Public Policy Analysis written by William N. Dunn and published by Routledge. This book was released on 2015-07-22 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Policy Analysis, the most widely cited book on the subject, provides readers with a comprehensive methodology of public policy analysis. Starting from the premise that policy analysis is an applied social science discipline designed for solving practical problems facing public and nonprofit organizations, the book bridges the gap between theory and practice. It provides practical skills for conducting policy analysis and communicating findings through memos, position papers, and other forms of structured analytical writing. The book asks readers to critically anazlye the arguments of policy practitioners as well as political scientists, economists, and political philosophers.
Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1136504591
Total Pages : 354 pages
Book Rating : 4.1/5 (365 download)
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
