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Author :
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (89 download)
Download or read book Public Affairs Comment written by and published by . This book was released on 1982 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Lerbinger
Publisher : Routledge
ISBN 13 : 1135599998
Total Pages : 496 pages
Book Rating : 4.1/5 (355 download)
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Author : J David Kennamer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313390754
Total Pages : 209 pages
Book Rating : 4.3/5 (133 download)
Download or read book Public Opinion, the Press, and Public Policy written by J David Kennamer and published by Bloomsbury Publishing USA. This book was released on 1994-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributors' volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public opinion to policymakers, and are themselves used as evidence of public opinion by policymakers. This work draws together theory and original research concerning the role of the press in shaping public policy and links the fields of journalism, mass communications, and political science. This work will be of interest to scholars and practitioners in journalism, communications studies, public policy, government, and political science.
Author : Thomas R. Marshall
Publisher : Rowman & Littlefield
ISBN 13 : 1498504337
Total Pages : 224 pages
Book Rating : 4.4/5 (985 download)
Download or read book Public Opinion, Public Policy, and Smoking written by Thomas R. Marshall and published by Rowman & Littlefield. This book was released on 2016-07-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tracks Americans’ changing attitudes about smoking over the last century. It carefully examines how Americans came to understand the health risks of smoking, how the tobacco industry sought to reframe smoking, and how public support for tobacco control affected lawsuits, elections, and public policies.
Author : Davis "Buzz" Merritt
Publisher : Routledge
ISBN 13 : 1135704716
Total Pages : 175 pages
Book Rating : 4.1/5 (357 download)
Download or read book The Two W's of Journalism written by Davis "Buzz" Merritt and published by Routledge. This book was released on 2014-04-04 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.
Author : Mordecai Lee
Publisher : CRC Press
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 ( download)
Download or read book Government Public Relations written by Mordecai Lee and published by CRC Press. This book was released on 2008 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Public relations play a crucial role in advancing the work of public agencies."The Government Public Relations Reader"introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues surrounding the relationship between the news media and government agencies. The text is accompanied by an instructor' s guide containing solutions and other valuable information. The book supplies students and practitioners with an understanding of the importance, value, and uses of public relations in government."--Publisher description.
Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Public Affairs written by IntroBooks Team and published by IntroBooks. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.
Author : Lloyd Burton Dennis
Publisher : University Press of America
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)
Download or read book Practical Public Affairs in an Era of Change written by Lloyd Burton Dennis and published by University Press of America. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.
Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (321 download)
Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Slavko Splichal
Publisher : Rowman & Littlefield
ISBN 13 : 9780847691630
Total Pages : 384 pages
Book Rating : 4.6/5 (916 download)
Download or read book Public Opinion written by Slavko Splichal and published by Rowman & Littlefield. This book was released on 1999 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It examines research strategies such as polling, the "spiral of silence" model, and the role of the media in the formation and expression of public opinion.
Author : Jesper Stromback
Publisher : Taylor & Francis
ISBN 13 : 1135194130
Total Pages : 349 pages
Book Rating : 4.1/5 (351 download)
Download or read book Political Public Relations written by Jesper Stromback and published by Taylor & Francis. This book was released on 2011-05-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Author :
Publisher :
ISBN 13 :
Total Pages : 976 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1974 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graham R. Walden
Publisher : Taylor & Francis
ISBN 13 : 9780824057329
Total Pages : 338 pages
Book Rating : 4.0/5 (573 download)
Download or read book Public Opinion Polls and Survey Research written by Graham R. Walden and published by Taylor & Francis. This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Michael Lister
Publisher : Taylor & Francis
ISBN 13 : 1000882209
Total Pages : 222 pages
Book Rating : 4.0/5 (8 download)
Download or read book Public Opinion and Counter-Terrorism written by Michael Lister and published by Taylor & Francis. This book was released on 2023-05-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which the views of the public inhabit the counter-terrorism policy space, with a focus on the UK case. Drawing insights from Critical Terrorism Studies, Critical Security Studies and studies of public opinion, the book develops an argument that the relationship between public opinion is complex, iterative and mutually instantiating. Rather than public opinion and counter-terrorism policy existing in a simple, uni-directional causal relationship, the book argues that whilst counter-terrorism policy actors are informed by public opinion, in important ways they also construct that very opinion. This argument is made through an empirical analysis of UK counter-terrorism policy. Drawing on primary research interviews with key counter-terrorism policy actors, and security professionals, as well as original analysis of parliamentary debates, the book demonstrates that rather than UK counter- terrorism politics being closed and elite-driven, there exists a complex, dialectical relationship between public opinion and both the making and the implementing of counter-terrorism policy. This book will be of much interest to students of critical terrorism studies, counter-terrorism, security studies, British politics and communication studies.
Author : Scott M. Cutlip
Publisher : Englewood Cliffs, N.J : Prentice-Hall
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.3/5 (91 download)
Download or read book Effective Public Relations written by Scott M. Cutlip and published by Englewood Cliffs, N.J : Prentice-Hall. This book was released on 1971 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
Author : Jesper Stromback
Publisher : Routledge
ISBN 13 : 1135194122
Total Pages : 432 pages
Book Rating : 4.1/5 (351 download)
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2011-05-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Author : Mary M. Devereux
Publisher : John Wiley & Sons
ISBN 13 : 0470824301
Total Pages : 241 pages
Book Rating : 4.4/5 (78 download)
Download or read book Public Relations in Asia Pacific written by Mary M. Devereux and published by John Wiley & Sons. This book was released on 2009-08-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
