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Author : Emanuel Demby
Publisher : Marketing Classics Press
ISBN 13 : 1613111541
Total Pages : 24 pages
Book Rating : 4.6/5 (131 download)
Download or read book Psychographics and From Whence it Came written by Emanuel Demby and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111347
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111665
Total Pages : 51 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 13 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317340108
Total Pages : 264 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Psychology of Consumer Profiling in a Digital Age written by Barrie Gunter and published by Routledge. This book was released on 2016-05-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
Author : Mary Rizzo
Publisher : University of Nevada Press
ISBN 13 : 0874179874
Total Pages : 312 pages
Book Rating : 4.8/5 (741 download)
Download or read book Class Acts written by Mary Rizzo and published by University of Nevada Press. This book was released on 2015-08-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young people, seized on the idea of identity as a choice, creating the field of lifestyle marketing. Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of “lifestyle,” particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317565851
Total Pages : 202 pages
Book Rating : 4.3/5 (175 download)
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1136773789
Total Pages : 173 pages
Book Rating : 4.1/5 (367 download)
Download or read book Lifestyle Market Segmentation written by Art Weinstein and published by Routledge. This book was released on 2014-05-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the “whys” of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today’s competitive marketplace. Market segmentation research examines a broad range of demographic and psychographic information that can provide strategies to target both current and potential markets. This helpful guide comprehensively reveals how to gather and effectively use this crucial type of research. Lifestyle Market Segmentation consists of three main parts. The first part discusses segmentation theory and various methods for segmentation. The second part explores applications of lifestyle segmentation based on case studies. The last section focuses on ways to market products and services to the various segments discovered by the applications. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. Lifestyle Market Segmentation discusses in detail: the concept of market segmentation criteria for segmentation schemes types of nonlifestyle segmentation geodemographic segmentation psychographics the List of Values (LOV) guidelines for effective use of psychographics lifestyle target segments the Tribes segmentation scheme the Myers-Briggs Type Indicator life-stage segmentation illustrative real-life case studies Lifestyle Market Segmentation is an enlightening resource that is certain to be used again and again, and makes essential reading for managers, educators, and students.
Author : Carl H. Botan
Publisher : Routledge
ISBN 13 : 1136695664
Total Pages : 473 pages
Book Rating : 4.1/5 (366 download)
Download or read book Public Relations Theory written by Carl H. Botan and published by Routledge. This book was released on 2017-10-03 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Author : Ahmad Hudaiby Galih Kusumah
Publisher : Routledge
ISBN 13 : 1000353567
Total Pages : 834 pages
Book Rating : 4.0/5 (3 download)
Download or read book Promoting Creative Tourism: Current Issues in Tourism Research written by Ahmad Hudaiby Galih Kusumah and published by Routledge. This book was released on 2021-04-23 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism. The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1136374523
Total Pages : 180 pages
Book Rating : 4.1/5 (363 download)
Download or read book How Consumers Pick a Hotel written by William Winston and published by Routledge. This book was released on 2013-05-13 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
Author : Sharon Zukin
Publisher : Routledge
ISBN 13 : 1317325362
Total Pages : 336 pages
Book Rating : 4.3/5 (173 download)
Download or read book Point of Purchase written by Sharon Zukin and published by Routledge. This book was released on 2018-10-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author : Richard K. Popp
Publisher : LSU Press
ISBN 13 : 0807142875
Total Pages : 355 pages
Book Rating : 4.8/5 (71 download)
Download or read book The Holiday Makers written by Richard K. Popp and published by LSU Press. This book was released on 2012-05-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.
Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932898
Total Pages : 290 pages
Book Rating : 4.1/5 (349 download)
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author : John Cheney-Lippold
Publisher : NYU Press
ISBN 13 : 1479808709
Total Pages : 331 pages
Book Rating : 4.4/5 (798 download)
Download or read book We Are Data written by John Cheney-Lippold and published by NYU Press. This book was released on 2018-11-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Algorithms are everywhere, organizing the near-limitless data that exists in our world. Drawing on our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us, and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world but also determine who we are and who we can be. Algorithms use our data to assign our gender, race, sexuality, and citizenship status. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically constructed world."--Page 4 of cover
Author : Dr. Frederick F. Wherry
Publisher : Oxford University Press
ISBN 13 : 0190695617
Total Pages : 752 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of Consumption written by Dr. Frederick F. Wherry and published by Oxford University Press. This book was released on 2019-09-09 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?
Author : Theodore Alter
Publisher : CSIRO PUBLISHING
ISBN 13 : 1486308880
Total Pages : 289 pages
Book Rating : 4.4/5 (863 download)
Download or read book Community-based Control of Invasive Species written by Theodore Alter and published by CSIRO PUBLISHING. This book was released on 2019-06-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invasive species are among the greatest challenges to environmental sustainability and agricultural productivity in the world. One of the most promising approaches to managing invasive species is voluntary citizen stewardship. However, in order for control measures to be effective, private citizens often need to make sustained and sometimes burdensome commitments. Community-Based Control of Invasive Species is based on five years of research by leading scholars in natural resource and human behavioural sciences, which involved government and citizen groups in Australia and the United States. It examines questions including, 'how can citizens be engaged in voluntarily managing invasive species?', 'what communication strategies will ensure good motivation and coordination?' and 'how can governing bodies support citizens in their efforts?'. With chapters on institutional frameworks, changing governance, systems thinking, organisational learning, engagement, communication and behavioural change, this book will be a valuable reference for researchers and practitioners involved in natural resources management.
Author : Dalgic, Tevfik
Publisher : IGI Global
ISBN 13 : 1522534490
Total Pages : 325 pages
Book Rating : 4.5/5 (225 download)
Download or read book Utilizing Consumer Psychology in Business Strategy written by Dalgic, Tevfik and published by IGI Global. This book was released on 2018-04-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
