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Author : John J. Burnett
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (9 download)
Download or read book Promotion Management written by John J. Burnett and published by . This book was released on 1984 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dewan & Sudarshan
Publisher : Discovery Publishing House
ISBN 13 : 9788171413645
Total Pages : 354 pages
Book Rating : 4.4/5 (136 download)
Download or read book Promotion Management written by Dewan & Sudarshan and published by Discovery Publishing House. This book was released on 1996 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.
Author : Raghubir Dayal
Publisher : Mittal Publications
ISBN 13 : 9788170996422
Total Pages : 342 pages
Book Rating : 4.9/5 (964 download)
Download or read book Advertising and Promotion Management written by Raghubir Dayal and published by Mittal Publications. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Rossiter
Publisher :
ISBN 13 : 9780071155144
Total Pages : 640 pages
Book Rating : 4.1/5 (551 download)
Download or read book Advertising Communications and Promotion Management written by John R. Rossiter and published by . This book was released on 1998 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author : Dr. Laurence J. Peter
Publisher : Harper Collins
ISBN 13 : 0062359495
Total Pages : 138 pages
Book Rating : 4.0/5 (623 download)
Download or read book The Peter Principle written by Dr. Laurence J. Peter and published by Harper Collins. This book was released on 2014-04-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic #1 New York Times bestseller that answers the age-old question Why is incompetence so maddeningly rampant and so vexingly triumphant? The Peter Principle, the eponymous law Dr. Laurence J. Peter coined, explains that everyone in a hierarchy—from the office intern to the CEO, from the low-level civil servant to a nation’s president—will inevitably rise to his or her level of incompetence. Dr. Peter explains why incompetence is at the root of everything we endeavor to do—why schools bestow ignorance, why governments condone anarchy, why courts dispense injustice, why prosperity causes unhappiness, and why utopian plans never generate utopias. With the wit of Mark Twain, the psychological acuity of Sigmund Freud, and the theoretical impact of Isaac Newton, Dr. Laurence J. Peter and Raymond Hull’s The Peter Principle brilliantly explains how incompetence and its accompanying symptoms, syndromes, and remedies define the world and the work we do in it.
Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)
Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author : Gwyneth Moore
Publisher : A&C Black
ISBN 13 : 2940411875
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author : Katy Tynan
Publisher :
ISBN 13 : 9780615344638
Total Pages : 222 pages
Book Rating : 4.3/5 (446 download)
Download or read book Survive Your Promotion! written by Katy Tynan and published by . This book was released on 2010-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: New managers have it tough - nearly half will wash out in the first year according to industry statistics. Will you be one of them? This 90 day plan has the secrets you need to beat the odds. Packed with real world examples and practical advice, Survive Your Promotion! gives you the tools you need to succeed. Learn how to manage your time, deal with conflict, align team goals with organizational objectives and much more! Great for managers at all levels, the resources in this book will move you directly from theory to success!
Author : Marian N. Ruderman
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 ( download)
Download or read book The Realities of Management Promotion written by Marian N. Ruderman and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
Author : John R. Rossiter
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.X/5 (1 download)
Download or read book Advertising and Promotion Management written by John R. Rossiter and published by McGraw-Hill Companies. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gwyneth Moore
Publisher : Bloomsbury Publishing
ISBN 13 : 1350230650
Total Pages : 169 pages
Book Rating : 4.3/5 (52 download)
Download or read book Fashion Promotion written by Gwyneth Moore and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Isaac Cheah
Publisher : Routledge
ISBN 13 : 0429535651
Total Pages : 132 pages
Book Rating : 4.4/5 (295 download)
Download or read book Country of Origin Effect written by Isaac Cheah and published by Routledge. This book was released on 2020-06-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
Author : John A. Quelch
Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.9/5 (627 download)
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author : Society to Promote the Science of Management
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bulletin of the Society to Promote the Science of Management written by Society to Promote the Science of Management and published by . This book was released on 1923 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H.-A. Park
Publisher : IOS Press
ISBN 13 : 1607501775
Total Pages : 1104 pages
Book Rating : 4.6/5 (75 download)
Download or read book Consumer-Centered Computer-Supported Care for Healthy People written by H.-A. Park and published by IOS Press. This book was released on 2006-06 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication, initiated by the Korean Society of Medical Informatics (KOSMI) and its Nursing Informatics Specialist Group, and the Special Interest Group in Nursing Informatics of the International Medical Informatics Association (IMIA-NI), is published for nurses and informatics experts working with informatics applications in nursing care, administration, research and education, bringing together the worlds of nursing informatics community. Korea is well known for having the highest level of Information and Communication Technology (ICT) accessibility in the world. Advances in ICT in Korea have lead Korean health care sectors to fully utilize the benefit of ICT for health care. The theme of the book, ‘Consumer-Centered Computer-Supported Care for Healthy People’, emphasizes the central role of the consumer and the function of information technology in health care. It reflects the major challenge in our time, which is developing and using information technology for the improvement of consumer oriented health care. "I would seriously recommend that this book – in text form – should be available in all nursing libraries as a resource for study and reference in the expanding area of nursing and health care.”--Paula M. Procter, Reader in Informatics and Telematics in Nursing, The University of Sheffield, United Kingdom.
Author : United States. Congress. House. Committee on Armed Services
Publisher :
ISBN 13 :
Total Pages : 1958 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. House. Committee on Armed Services and published by . This book was released on 1967 with total page 1958 pages. Available in PDF, EPUB and Kindle. Book excerpt:
