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Author : John J. Burnett
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (9 download)
Download or read book Promotion Management written by John J. Burnett and published by . This book was released on 1984 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dewan & Sudarshan
Publisher : Discovery Publishing House
ISBN 13 : 9788171413645
Total Pages : 354 pages
Book Rating : 4.4/5 (136 download)
Download or read book Promotion Management written by Dewan & Sudarshan and published by Discovery Publishing House. This book was released on 1996 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.
Author : John R. Rossiter
Publisher :
ISBN 13 : 9780071155144
Total Pages : 640 pages
Book Rating : 4.1/5 (551 download)
Download or read book Advertising Communications and Promotion Management written by John R. Rossiter and published by . This book was released on 1998 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author : Raghubir Dayal
Publisher : Mittal Publications
ISBN 13 : 9788170996422
Total Pages : 342 pages
Book Rating : 4.9/5 (964 download)
Download or read book Advertising and Promotion Management written by Raghubir Dayal and published by Mittal Publications. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)
Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author : Dr. Laurence J. Peter
Publisher : Harper Collins
ISBN 13 : 0062359495
Total Pages : 138 pages
Book Rating : 4.0/5 (623 download)
Download or read book The Peter Principle written by Dr. Laurence J. Peter and published by Harper Collins. This book was released on 2014-04-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic #1 New York Times bestseller that answers the age-old question Why is incompetence so maddeningly rampant and so vexingly triumphant? The Peter Principle, the eponymous law Dr. Laurence J. Peter coined, explains that everyone in a hierarchy—from the office intern to the CEO, from the low-level civil servant to a nation’s president—will inevitably rise to his or her level of incompetence. Dr. Peter explains why incompetence is at the root of everything we endeavor to do—why schools bestow ignorance, why governments condone anarchy, why courts dispense injustice, why prosperity causes unhappiness, and why utopian plans never generate utopias. With the wit of Mark Twain, the psychological acuity of Sigmund Freud, and the theoretical impact of Isaac Newton, Dr. Laurence J. Peter and Raymond Hull’s The Peter Principle brilliantly explains how incompetence and its accompanying symptoms, syndromes, and remedies define the world and the work we do in it.
Author : Terence A. Shimp
Publisher :
ISBN 13 : 9780030767487
Total Pages : 732 pages
Book Rating : 4.7/5 (674 download)
Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp and published by . This book was released on 1993 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John H. Murphy
Publisher :
ISBN 13 : 9781524992835
Total Pages : 602 pages
Book Rating : 4.9/5 (928 download)
Download or read book Integrated Brand Promotion Management written by John H. Murphy and published by . This book was released on 2019-09-30 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Quelch
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (512 download)
Download or read book Sales Promotion Management written by John A. Quelch and published by . This book was released on 1989 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marian N. Ruderman
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 ( download)
Download or read book The Realities of Management Promotion written by Marian N. Ruderman and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
Author : Gwyneth Moore
Publisher : A&C Black
ISBN 13 : 2940411875
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author : John R. Rossiter
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.X/5 (1 download)
Download or read book Advertising and Promotion Management written by John R. Rossiter and published by McGraw-Hill Companies. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katy Tynan
Publisher :
ISBN 13 : 9780615344638
Total Pages : 222 pages
Book Rating : 4.3/5 (446 download)
Download or read book Survive Your Promotion! written by Katy Tynan and published by . This book was released on 2010-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: New managers have it tough - nearly half will wash out in the first year according to industry statistics. Will you be one of them? This 90 day plan has the secrets you need to beat the odds. Packed with real world examples and practical advice, Survive Your Promotion! gives you the tools you need to succeed. Learn how to manage your time, deal with conflict, align team goals with organizational objectives and much more! Great for managers at all levels, the resources in this book will move you directly from theory to success!
Author : Robert J. Eng
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.3/5 (9 download)
Download or read book Promotional Management written by Robert J. Eng and published by Prentice Hall. This book was released on 1988 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don E. Schultz
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (9 download)
Download or read book Sales Promotion Management written by Don E. Schultz and published by . This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hanafizadeh, Payam
Publisher : IGI Global
ISBN 13 : 1466608862
Total Pages : 249 pages
Book Rating : 4.4/5 (666 download)
Download or read book Online Advertising and Promotion: Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.9/5 (82 download)
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
