Promotion In The Merchandising Environment

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Promotion in the Merchandising Environment

Author : Kristen K. Swanson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628921579
Total Pages : 432 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Promotion in the Merchandising Environment by : Kristen K. Swanson

Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501331914
Total Pages : pages
Book Rating : 4.5/5 (13 download)

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Download or read book written by and published by Bloomsbury Publishing USA. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing by Design

Author : DK. Holland
Publisher : Rockport Publishers
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing by Design by : DK. Holland

Download or read book Marketing by Design written by DK. Holland and published by Rockport Publishers. This book was released on 1997 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcases 200 consumer-related design projects, Color photographs.

Promotion in the Merchandising Environment

Author : Kristen K Swanson
Publisher :
ISBN 13 : 9781563675522
Total Pages : 608 pages
Book Rating : 4.6/5 (755 download)

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Book Synopsis Promotion in the Merchandising Environment by : Kristen K Swanson

Download or read book Promotion in the Merchandising Environment written by Kristen K Swanson and published by . This book was released on 2007-01-01 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Methods of evaluating promotional effectiveness throughout the text. - In-depth information on positing strategies by attribute, price, quality, etc. - Revised boxed readings from magazines, newspapers, and other sources. - Updated tables - Boxed readings from magazines, newspapers, and other sources - Future Trends section in each chapter - Full-color promotion portfolio - Checklists and forms on how to apply the concepts discussed - Bullet summary, list of key terms, and discussion questions - Instructor's Guide provides objectives, teaching hints, project suggestions, and test questions

Retail Buying

Author : Richard Clodfelter
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628929634
Total Pages : 577 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Retail Buying by : Richard Clodfelter

Download or read book Retail Buying written by Richard Clodfelter and published by Bloomsbury Publishing USA. This book was released on 2015-03-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition: ~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities ~Additional math practice problems in end of chapter activities ~More than 20% new photographs throughout the book ~30% new Snapshot and Trendwatch features and updated content in all cases ~Expanded coverage of buying in foreign markets ~Integrated content on product development throughout PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Environmental Marketing

Author : Walter Coddington
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Environmental Marketing by : Walter Coddington

Download or read book Environmental Marketing written by Walter Coddington and published by McGraw-Hill Companies. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.

Beyond Design

Author : Sandra Keiser
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501315412
Total Pages : 512 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Beyond Design by : Sandra Keiser

Download or read book Beyond Design written by Sandra Keiser and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition � Includes international examples and case studies that address the effects of globalization � Advances the discussion of the pros and cons of fast fashion vs. slow fashion � Revised, easier-to-read charts and graphs and 30% new color photographs � Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO � Study smarter with self-quizzes featuring scored results and personalized study tips � Review concepts with flashcards of essential vocabulary � Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Visual Merchandising and Display

Author : Martin M. Pegler
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501315293
Total Pages : 416 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Visual Merchandising and Display by : Martin M. Pegler

Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Visual merchandising and display, c2012.

The Real World Guide to Fashion Selling and Management

Author : Gerald J. Sherman
Publisher : A&C Black
ISBN 13 : 1609019334
Total Pages : 351 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis The Real World Guide to Fashion Selling and Management by : Gerald J. Sherman

Download or read book The Real World Guide to Fashion Selling and Management written by Gerald J. Sherman and published by A&C Black. This book was released on 2014-05-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace.

Promotion in the Merchandising Environment 2nd edition

Author : Kristen K. Swanson
Publisher : Fairchild Books
ISBN 13 : 9781563675515
Total Pages : 0 pages
Book Rating : 4.6/5 (755 download)

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Book Synopsis Promotion in the Merchandising Environment 2nd edition by : Kristen K. Swanson

Download or read book Promotion in the Merchandising Environment 2nd edition written by Kristen K. Swanson and published by Fairchild Books. This book was released on 2007-08-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.

RETAILING: TRENDS IN THE NEW MILLENNIUM

Author : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari
Publisher : MJP Publisher
ISBN 13 :
Total Pages : 687 pages
Book Rating : 4./5 ( download)

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Book Synopsis RETAILING: TRENDS IN THE NEW MILLENNIUM by : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari

Download or read book RETAILING: TRENDS IN THE NEW MILLENNIUM written by R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari and published by MJP Publisher. This book was released on 2019-06-03 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.

Retail Management

Author : S.C. Bhatia
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126909810
Total Pages : 516 pages
Book Rating : 4.9/5 (98 download)

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Book Synopsis Retail Management by : S.C. Bhatia

Download or read book Retail Management written by S.C. Bhatia and published by Atlantic Publishers & Dist. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion & Luxury Marketing

Author : Michael R. Solomon
Publisher : SAGE
ISBN 13 : 1529765404
Total Pages : 517 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Fashion & Luxury Marketing by : Michael R. Solomon

Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

AMS.

Author :
Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis AMS. by :

Download or read book AMS. written by and published by . This book was released on 1954 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion, Design and Events

Author : Kim Williams
Publisher : Routledge
ISBN 13 : 1136238883
Total Pages : 222 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Fashion, Design and Events by : Kim Williams

Download or read book Fashion, Design and Events written by Kim Williams and published by Routledge. This book was released on 2013-12-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.

Fashion Trends

Author : Eundeok Kim
Publisher : Berg
ISBN 13 : 0857853155
Total Pages : 184 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Fashion Trends by : Eundeok Kim

Download or read book Fashion Trends written by Eundeok Kim and published by Berg. This book was released on 2013-05-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Fashion Promotion in Practice

Author : Jon Cope
Publisher : Bloomsbury Publishing
ISBN 13 : 1474213073
Total Pages : 217 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Fashion Promotion in Practice by : Jon Cope

Download or read book Fashion Promotion in Practice written by Jon Cope and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.