Promotion And Marketing For Broadcasting Cable And The Web

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

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Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Promotion and Marketing for Broadcasting, Cable, and the Web

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Author : Robert A. Klein
Publisher :
ISBN 13 : 9780240804972
Total Pages : 274 pages
Book Rating : 4.8/5 (49 download)

Book Synopsis Promotion and Marketing for Broadcasting, Cable, and the Web by : Robert A. Klein

Download or read book Promotion and Marketing for Broadcasting, Cable, and the Web written by Robert A. Klein and published by . This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.

Promotion and Marketing for Broadcasting and Cable

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Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman

Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.

Promotion & Marketing for Broadcasting & Cable

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Author : Susan Tyler Eastman
Publisher : Waveland PressInc
ISBN 13 : 9780881335361
Total Pages : 444 pages
Book Rating : 4.3/5 (353 download)

Book Synopsis Promotion & Marketing for Broadcasting & Cable by : Susan Tyler Eastman

Download or read book Promotion & Marketing for Broadcasting & Cable written by Susan Tyler Eastman and published by Waveland PressInc. This book was released on 1991-01-01 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

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Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920814
Total Pages : 555 pages
Book Rating : 4.5/5 (939 download)

Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

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Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)

Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Instructors Manual

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Author : Janet Dooley
Publisher : Prentice Hall
ISBN 13 : 9780131008830
Total Pages : 370 pages
Book Rating : 4.0/5 (88 download)

Book Synopsis Instructors Manual by : Janet Dooley

Download or read book Instructors Manual written by Janet Dooley and published by Prentice Hall. This book was released on 2003 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcasting & Cable

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Author :
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Broadcasting & Cable by :

Download or read book Broadcasting & Cable written by and published by . This book was released on 2007-05 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The British National Bibliography

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Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 2492 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis The British National Bibliography by : Arthur James Wells

Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2006 with total page 2492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliographic Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 1304 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Bibliographic Index by :

Download or read book Bibliographic Index written by and published by . This book was released on 2006 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Selling

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Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1405158395
Total Pages : 617 pages
Book Rating : 4.4/5 (51 download)

Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Effective Media Relations

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Author : Michael Bland
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443801
Total Pages : 164 pages
Book Rating : 4.4/5 (438 download)

Book Synopsis Effective Media Relations by : Michael Bland

Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

American Book Publishing Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 1206 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 2006 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Electronic Media Management

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Author : Peter K. Pringle
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Electronic Media Management by : Peter K. Pringle

Download or read book Electronic Media Management written by Peter K. Pringle and published by . This book was released on 1995 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

Choice

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Author :
Publisher :
ISBN 13 :
Total Pages : 726 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Choice by :

Download or read book Choice written by and published by . This book was released on 2007 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcasting, Cable, the Internet, and Beyond

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Author : Joseph R. Dominick
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Broadcasting, Cable, the Internet, and Beyond by : Joseph R. Dominick

Download or read book Broadcasting, Cable, the Internet, and Beyond written by Joseph R. Dominick and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Advertising & Branding Industry Almanac

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Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.3/5 (97 download)

Book Synopsis Plunkett's Advertising & Branding Industry Almanac by :

Download or read book Plunkett's Advertising & Branding Industry Almanac written by and published by . This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: