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Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (3 download)
Download or read book Current Industrial Reports written by and published by . This book was released on 1988 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jurgen Schmandt
Publisher : Routledge
ISBN 13 : 1000308340
Total Pages : 271 pages
Book Rating : 4.0/5 (3 download)
Download or read book Promoting High Technology Industry written by Jurgen Schmandt and published by Routledge. This book was released on 2019-05-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of declining federal involvement in state affairs, state governments have taken the initiative in creating science and technology policies and programs for economic development. The contributors to this study look at the attempts of eight states—California, Florida, Massachusetts, Minnesota, New York, North Carolina, Pennsylvania, and T
Author : William H. Davidow
Publisher : Simon and Schuster
ISBN 13 : 1439107556
Total Pages : 235 pages
Book Rating : 4.4/5 (391 download)
Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Jurgen Schmandt
Publisher :
ISBN 13 : 9780429303210
Total Pages : pages
Book Rating : 4.3/5 (32 download)
Download or read book Promoting High-technology Industry written by Jurgen Schmandt and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of declining federal involvement in state affairs, state governments have taken the initiative in creating science and technology policies and programs for economic development. The contributors to this study look at the attempts of eight states--California, Florida, Massachusetts, Minnesota, New York, North Carolina, Pennsylvania, and T
Author : Patrick Corsi
Publisher : John Wiley & Sons
ISBN 13 : 1118617657
Total Pages : 229 pages
Book Rating : 4.1/5 (186 download)
Download or read book The Marketing of Technology Intensive Products and Services written by Patrick Corsi and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.:/5 (51 download)
Download or read book Role of Technology in Promoting Industrial Competitiveness written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space and published by . This book was released on 1983 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marco R. Di Tommaso
Publisher : Edward Elgar Publishing
ISBN 13 : 9781845424565
Total Pages : 306 pages
Book Rating : 4.4/5 (245 download)
Download or read book Health Policy and High-tech Industrial Development written by Marco R. Di Tommaso and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health economists should consider the advantages of viewing a country's health system not only as a unique industry that produces both health care and high-technology goods and services, but that it also possess the ability to stimulate development of a broader array of high-technology industries. Development and industrial economists and policymakers will also see the health sector from this different and innovative perspective.
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (121 download)
Download or read book Role of Technology in Promoting Industrial Competitiveness: S. 1286 to establish a program to conduct research and development for improved manufacturing technologies, and for other purposes written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space and published by . This book was released on 1983 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Academy of Engineering
Publisher : National Academies Press
ISBN 13 : 0309046467
Total Pages : 145 pages
Book Rating : 4.3/5 (9 download)
Download or read book Mastering a New Role written by National Academy of Engineering and published by National Academies Press. This book was released on 1993-02-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the changing character of commercial technology development and diffusion in an integrated global economy and its implications for U.S. public policies in support of technological innovation. The volume considers the history, current practice, and future prospects for national policies to encourage economic development through both direct and indirect government support of technological advance.
Author : Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences
Publisher : National Academies Press
ISBN 13 : 9780309038423
Total Pages : 224 pages
Book Rating : 4.0/5 (384 download)
Download or read book Globalization of Technology written by Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences and published by National Academies Press. This book was released on 1988-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technological revolution has reached around the world, with important consequences for business, government, and the labor market. Computer-aided design, telecommunications, and other developments are allowing small players to compete with traditional giants in manufacturing and other fields. In this volume, 16 engineering and industrial experts representing eight countries discuss the growth of technological advances and their impact on specific industries and regions of the world. From various perspectives, these distinguished commentators describe the practical aspects of technology's reach into business and trade.
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 ( download)
Download or read book Role of Technology in Promoting Industrial Competitiveness written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space and published by . This book was released on 1983 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Taylor & Francis Group
Publisher : Routledge
ISBN 13 : 9780367011406
Total Pages : pages
Book Rating : 4.0/5 (114 download)
Download or read book National Policies for Developing High Technology Industries written by Taylor & Francis Group and published by Routledge. This book was released on 2020-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades there has been a growing Interest In policies designed to stimulate growth and development through the development of high technology industries. Often these industrial policies encourage development of the high technology informatics industry. Technological advances and the expansion of productive capabilities are viewed as a driving force in national economic strategies for increasingly larger stakes in a highly competitive and interconnected global market. The authors of this volume look at the Informatics industry in eight countries, Brazil, France, India, Japan, Korea, Mexico, Taiwan, and the D.S., as models for examining the role of governments in promoting advanced technology. The extent to which national policies succeed or fail in the implementation of general agendas for new industrial programs is seen in the widely varying approaches found in these countries. The authors consider the appropriate supporting infrastructure and long-range policy analysis and evaluation necessary for fostering competitive industry.
Author : Gaikar Vilas Bhau
Publisher : Springer Nature
ISBN 13 : 9464630426
Total Pages : 1514 pages
Book Rating : 4.4/5 (646 download)
Download or read book Proceedings of the 2022 International Conference on Mathematical Statistics and Economic Analysis (MSEA 2022) written by Gaikar Vilas Bhau and published by Springer Nature. This book was released on 2022-12-22 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 2022 International Conference on Mathematical Statistics and Economic Analysis(MSEA 2022) will be held in Dalian, China from May 27 to 29, 2022. Based on probability theory, mathematical statistics studies the statistical regularity of a large number of random phenomena, and infers and forecasts the whole. Economic development is very important to people's life and the country. Through data statistics and analysis, we can quickly understand the law of economic development. This conference combines mathematical statistics and economic analysis for the first time to explore the relationship between them, so as to provide a platform for experts and scholars in the field of mathematical statistics and economic analysis to exchange and discuss.
Author : Sanjaya Lall
Publisher : Commonwealth Secretariat
ISBN 13 : 9780850926231
Total Pages : 80 pages
Book Rating : 4.9/5 (262 download)
Download or read book Promoting Industrial Competitiveness in Developing Countries written by Sanjaya Lall and published by Commonwealth Secretariat. This book was released on 1999 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the micro-foundations of competitiveness and enterprise, and translates the lessons to national level. It looks at the competitive performance in East Asia and highlights lessons to be learned by other developing countries.
Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (121 download)
Download or read book Technology, Innovation and Regional Economic Development written by and published by . This book was released on 1983 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dorothy Leonard-Barton
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (162 download)
Download or read book Implementing New Technology written by Dorothy Leonard-Barton and published by . This book was released on 1987 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
