Project-Based Knowledge in Organizing Open Innovation

Download Project-Based Knowledge in Organizing Open Innovation PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1447165098
Total Pages : 99 pages
Book Rating : 4.4/5 (471 download)

DOWNLOAD NOW!


Book Synopsis Project-Based Knowledge in Organizing Open Innovation by : Sara Bonesso

Download or read book Project-Based Knowledge in Organizing Open Innovation written by Sara Bonesso and published by Springer. This book was released on 2014-07-10 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enriching understanding of the current theoretical debate on project-based learning and R&D sourcing, ‘Project-based Knowledge in Organizing Open Innovation’ draws on innovation literature and knowledge-based perspectives to solve open problems in the relationship between knowledge development at project level and how firms organize product innovation combining in-house R&D activities with inbound open innovation. Through field research in different industrial settings (pharmaceutical, automotive and machine tools) and with complementary methodological approaches, this book provides empirical evidence on how project knowledge features affect sourcing decisions at firm level. Due to the emerging interest in the management literature on project-based organizations and on the relevance of project forms of organizing in a knowledge-based economy, this volume will appeal to scholars and students in business and management, in particular those in innovation management, organization theory and strategic management. Addressing the still open issue of how the firm level should be complemented by studies at the project level of analysis, this book provides theoretical and empirical arguments on the advantages of a more fine-grained level of analysis to understand how firms organize their innovation processes across boundaries.

Project-Based Organization in the Knowledge-Based Society

Download Project-Based Organization in the Knowledge-Based Society PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 1908979496
Total Pages : 284 pages
Book Rating : 4.9/5 (89 download)

DOWNLOAD NOW!


Book Synopsis Project-Based Organization in the Knowledge-Based Society by : Mitsuru Kodama

Download or read book Project-Based Organization in the Knowledge-Based Society written by Mitsuru Kodama and published by World Scientific. This book was released on 2007-06-04 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of information technology in recent years, there is a growing need to merge different technologies and services, to develop products, services and business models that span different industries. Corporations must have processes through which they can access share, and integrate diverse knowledge. In this book, the author proposes a dynamic yet practical method for project leaders to integrate diverse knowledge distributed on projects network to develop new products, services and business models. Case studies on companies such as Vodafone, SHARP, Mitsubishi Electric, Canon, Sony, Matsushita Electric are considered. The book can be used by high-tech organizations from the standpoint of project management or team management for innovation. Contents:Project-Based OrganizationsProject Networks as Marketing Innovation — The Challenge of the Mobile Communications BusinessesBoundary Innovation Through Project Networks — J-Phone and Sharp Take on the Challenge of Camera-Loaded Mobile Phone DevelopmentRadical Innovation Through Integrative Competencies of Project-Based Organization: Case Study of Mitsubishi ElectricBusiness Model Innovation Through Boundary Management: Case Study of PlayStation by SonyBoundaries Synchronization: Case Study of Matsushita Electric and CanonUse of Project Formation to Stimulate Innovation in a Traditional Big Business: Case Study of Communications Businesses in JapanInnovation by Project-Based OrganizationsImplications and Conclusions Readership: Social scientists studying network theory and social capital, MBA and MOT students, and undergraduate students majoring in business and management. Keywords:Project Management;Knowledge Management;Technology Management;Strategy;Leadership;Innovation;Organizational Behavior;ITKey Features:Explains the role of projects network as focal points of knowledge creation and integration and also in cross-related collaborationCovers the distinctive challenges of managing through dynamic projects network in high-tech companiesFocuses on knowledge creation through managing abrasion and conflict between projects in a large corporation

Open Innovation And Knowledge Management In Small And Medium Enterprises

Download Open Innovation And Knowledge Management In Small And Medium Enterprises PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9813233605
Total Pages : 244 pages
Book Rating : 4.8/5 (132 download)

DOWNLOAD NOW!


Book Synopsis Open Innovation And Knowledge Management In Small And Medium Enterprises by : Durst Susanne

Download or read book Open Innovation And Knowledge Management In Small And Medium Enterprises written by Durst Susanne and published by World Scientific. This book was released on 2018-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Behavioral Competencies for Innovation

Download Behavioral Competencies for Innovation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030407349
Total Pages : 81 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!


Book Synopsis Behavioral Competencies for Innovation by : Sara Bonesso

Download or read book Behavioral Competencies for Innovation written by Sara Bonesso and published by Springer Nature. This book was released on 2020-05-20 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first comprehensive investigation of the role of emotional intelligence in promoting innovation in the organizational context. Offering emerging insights into the human side of innovation. This book highlights how it has become strategically important for firm innovativeness to identify and evaluate those behavioral competencies that enable entrepreneurs and professionals to generate different types of innovation (product, process, marketing, organizational and strategic innovation). It illustrates a classification of behavioral competencies for innovation and provides empirical evidence collected through the application of the competency-based methodology to a sample of entrepreneurs and new product development teams. This book provides practical policy and managerial implications on how to develop and evaluate behavioral competencies in the higher education and organizational settings in order to foster individual innovation capacity.

Cognitive Readiness in Project Teams

Download Cognitive Readiness in Project Teams PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 0429953755
Total Pages : 224 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Cognitive Readiness in Project Teams by : Carl Belack

Download or read book Cognitive Readiness in Project Teams written by Carl Belack and published by CRC Press. This book was released on 2019-02-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues surrounding business complexity plague organizations throughout the world. This situation is particularly true of the numerous complex projects and programs upon which organizations embark on a regular basis. Current project management processes and standards are based on Newtonian/Cartesian principles, such as linearity, reductionism, and single source problem causation. However, complex projects exhibit both Newtonian/Cartesian characteristics and complex systems characteristics, such as emergence, self-organization, non-linearity, non-reductionism, and multi-source problem causation. To conduct successful projects, complementary ways of approaching projects are required, and new competencies for those who manage projects and for those on project teams are required as well. There are a number of books available to help project managers and teams address the issue of systems behavior. However, there are none that approach complex projects from a neuroscience-based approach to human behavior and ambiguity. This book does exactly that in order to reduce project complexity and thereby increase the probability of project success. Cognitive Readiness in Project Teams looks to the concept of cognitive readiness (CR), first developed by the United States Department of Defense to better prepare and manage teams of individuals in complex battlefield situations. Its intent is to make project managers and teams more focused, responsive, resilient and adaptive through self-mastery and the mastering of interpersonal relationships. It introduces a CR framework for project managers and teams. This framework has neuroscience fundamentals and theorems as the foundation for the three pillars of CR: mindfulness, emotional intelligence, and social intelligence. The book is a compendium of chapters written by renowned authors in the fields of project management, neuroscience, mindfulness, and emotional and social intelligence.

Project-Based Organization in the Knowledge-Based Society

Download Project-Based Organization in the Knowledge-Based Society PDF Online Free

Author :
Publisher : Imperial College Press
ISBN 13 : 1860948642
Total Pages : 285 pages
Book Rating : 4.8/5 (69 download)

DOWNLOAD NOW!


Book Synopsis Project-Based Organization in the Knowledge-Based Society by : Mitsuru Kodama

Download or read book Project-Based Organization in the Knowledge-Based Society written by Mitsuru Kodama and published by Imperial College Press. This book was released on 2007 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of information technology in recent years, there is a growing need to merge different technologies and services, to develop products, services and business models that span different industries. Corporations must have processes through which they can access share, and integrate diverse knowledge. In this book, the author proposes a dynamic yet practical method for project leaders to integrate diverse knowledge distributed on projects network to develop new products, services and business models. Case studies on companies such as Vodafone, SHARP, Mitsubishi Electric, Canon, Sony, Matsushita Electric are considered. The book can be used by high-tech organizations from the standpoint of project management or team management for innovation.

Managing Collaborative R&D Projects

Download Managing Collaborative R&D Projects PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030616053
Total Pages : 338 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!


Book Synopsis Managing Collaborative R&D Projects by : Gabriela Fernandes

Download or read book Managing Collaborative R&D Projects written by Gabriela Fernandes and published by Springer Nature. This book was released on 2021-03-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration among industry, universities and research institutes plays a vital role in stimulating open innovation, which in turn leads to new products, processes, services and business models. This book brings together a number of real-life examples of how to govern and manage open innovation collaboration projects more effectively, and provides timely insights that project consortia, governance boards and funding agencies can directly apply to implement and monitor projects and achieve greater impacts. All papers were written by recognized leading authorities with extensive experience in governance and management, and reveal how to capitalize on the potential of open innovation. This book shares multidisciplinary research perspectives on the potential benefits and challenges of collaboration, project management, and open innovation, as well as the management of complex organizational cultures and governance models.

Project-Based Organizing and Strategic Management

Download Project-Based Organizing and Strategic Management PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1780521936
Total Pages : 541 pages
Book Rating : 4.7/5 (85 download)

DOWNLOAD NOW!


Book Synopsis Project-Based Organizing and Strategic Management by : Gino Cattani

Download or read book Project-Based Organizing and Strategic Management written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2011-10-12 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilitates discussion about project-based organizations (PBOs) and how they increasingly pervade business dimensions, from R&D and new product development, to the production of complex capital goods and implementation of organizational change across very different industries such as management consulting, engineering or entertainment.

New Frontiers in Open Innovation

Download New Frontiers in Open Innovation PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 0191504998
Total Pages : 384 pages
Book Rating : 4.1/5 (915 download)

DOWNLOAD NOW!


Book Synopsis New Frontiers in Open Innovation by : Henry Chesbrough

Download or read book New Frontiers in Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2014-11-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.

Knowledge Management and Innovation

Download Knowledge Management and Innovation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1848218818
Total Pages : 130 pages
Book Rating : 4.8/5 (482 download)

DOWNLOAD NOW!


Book Synopsis Knowledge Management and Innovation by : Pierre Barbaroux

Download or read book Knowledge Management and Innovation written by Pierre Barbaroux and published by John Wiley & Sons. This book was released on 2016-07-18 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationships between knowledge management (KM) processes and innovation management. The geographical extension of markets and intensification of competition have led firms to experiment with novel approaches to innovation. New organizational forms emerged in which firms collaborate with various stakeholders to create, absorb, integrate and protect knowledge. This book explores how knowledge management processes evolve with firms' implementation of interactive, collaborative and open innovation models and it identifies the various knowledge types and processes involved throughout the different phases of the innovation process. The authors provide operational typologies for understanding innovative firms' capabilities and knowledge management practices and also discuss the main properties of four models of interactive innovation, namely open innovation, user-centric innovation, community-based innovation and crowdsourcing.

Firms in Open Source Software Development

Download Firms in Open Source Software Development PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3834941433
Total Pages : 233 pages
Book Rating : 4.8/5 (349 download)

DOWNLOAD NOW!


Book Synopsis Firms in Open Source Software Development by : Mario Schaarschmidt

Download or read book Firms in Open Source Software Development written by Mario Schaarschmidt and published by Springer Science & Business Media. This book was released on 2012-04-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In open innovation scenarios, firms are able to profit from technological developments that take place beyond the legal boundaries. However, in the absence of contract-based vertical command chains, such as in the case of open source software (OSS), it is difficult for firms to obtain control over the innovation project’s trajectory. In this book, the author suggests that firms have basically two options to control project work beyond their boundaries and beyond their vertical command chains. The assumption is discussed against various theories of the firm as well as control theory and empirically tested by analyzing firm engagement in Eclipse open source projects as well as communication work in the Linux kernel project.

Knowledge and Project Management

Download Knowledge and Project Management PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319510673
Total Pages : 197 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Knowledge and Project Management by : Meliha Handzic

Download or read book Knowledge and Project Management written by Meliha Handzic and published by Springer. This book was released on 2017-02-23 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that by integrating effective knowledge management (KM) with project management (PM), the overall project success rate can be improved significantly. It brings together the latest ideas and research on shared approaches to improve performance based on the research and experience of academics and practitioners. The structured collection of articles presents novel theoretical approaches and clear empirical evidence of the value of integrating the two distinct fields. It enables readers to better understand the need to merge KM with PM and appreciate the benefits. It also offers researchers an idea of what lies ahead and how to get there, and helps practitioners develop more suitable KM solutions for successful project outcomes.

The Oxford Handbook of Open Innovation

Download The Oxford Handbook of Open Innovation PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0192899805
Total Pages : 1009 pages
Book Rating : 4.1/5 (928 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Open Innovation by : Henry Chesbrough

Download or read book The Oxford Handbook of Open Innovation written by Henry Chesbrough and published by Oxford University Press. This book was released on 2024-02-08 with total page 1009 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook seeks to be the definitive reference for the large and growing field of Open Innovation. A comprehensive collection of short and authoritative chapters, the volume summarizes the most vital research published in Open Innovation. It is an essential reference for seasoned scholars, a welcome introduction for junior scholars, and a kick-start package for undergraduate and MBA students. Four editors, 75 reviewers, and 136 contributors collaboratively developed 57 chapter handbook chapters. These present the current state of the art featuring academic theory and managerial practice as well as the outlook for how open innovation should be further developed. The empirical, conceptual, and practical insights of the handbook highlight the importance of strengthening practice-inspired research and purposeful knowledge exchanges between individuals, organizations, and ecosystems.

Open Innovation

Download Open Innovation PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 0191622729
Total Pages : 400 pages
Book Rating : 4.1/5 (916 download)

DOWNLOAD NOW!


Book Synopsis Open Innovation by : Henry Chesbrough

Download or read book Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2008-01-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

Knowledge Management in Project-Based Companies

Download Knowledge Management in Project-Based Companies PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 0230595073
Total Pages : 204 pages
Book Rating : 4.2/5 (35 download)

DOWNLOAD NOW!


Book Synopsis Knowledge Management in Project-Based Companies by : K. Koskinen

Download or read book Knowledge Management in Project-Based Companies written by K. Koskinen and published by Springer. This book was released on 2008-09-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge management is a prerequisite to sustain a competitive advantage in project-based companies. However, in these companies and projects in general, activities like knowledge acquisition and sharing are often very complex tasks. This book presents a new portfolio of various concepts and insights into the management of knowledge.

Knowledge Integration and Innovation

Download Knowledge Integration and Innovation PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 0191619620
Total Pages : 312 pages
Book Rating : 4.1/5 (916 download)

DOWNLOAD NOW!


Book Synopsis Knowledge Integration and Innovation by : Christian Berggren

Download or read book Knowledge Integration and Innovation written by Christian Berggren and published by OUP Oxford. This book was released on 2011-08-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology-based firms continue to compete primarily on innovation, and one continuously required to present new solutions to an exacting market. As technological complexity and specialization intensifies, firms increasingly need to integrate and co-ordinate knowledge by means of project groups, diversified organizations, inter-organizational partnerships, and strategic alliances. Innovation processes have progressively become interdisciplinary, collaborative, inter-organizational, and international, and a firm's ability to synthesize knowledge across disciplines, organizations, and geographical locations has a major influence on its viability and success. This book demonstrates how knowledge integration is crucial in facilitating innovation within modern firms. This book provides original, detailed empirical studies of prerequisites, mechanisms, and outcomes of knowledge integration processes on several organizational levels, from key individuals, projects, and internal organizations, to collaboration between firms. It stresses the need to understand knowledge integration as a multi-level phenomenon, which requires a broad repertoire of organizational and technical means. It further clarifies the need for strong internal capabilities for exploiting external knowledge, reveals how costs of knowledge integration affect outcomes and strategic decisions, and discusses the managerial implications of fostering knowledge integration, providing practical guidance and support for managers of knowledge integration in high technology enterprises.

Perspectives on Supplier Innovation

Download Perspectives on Supplier Innovation PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 1908977035
Total Pages : 712 pages
Book Rating : 4.9/5 (89 download)

DOWNLOAD NOW!


Book Synopsis Perspectives on Supplier Innovation by : Alexander Brem

Download or read book Perspectives on Supplier Innovation written by Alexander Brem and published by World Scientific. This book was released on 2012-07-25 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer of know-how towards suppliers. In multilevel business-to-business relationships, suppliers often have the best or the only access and comprehensive knowledge about the end users. Therefore, suppliers determine the scope of possible innovations, which most companies do not actively use. This unique volume provides a comprehensive overview of theories, concepts and especially empirical results on open innovation and the integration of suppliers. For this, authors from all over the world present their latest research results offering fascinating insights into collaborative approaches with suppliers. Contents:Introduction (Alexander Brem and Joe Tidd)Theories and Concepts:Advancing a Typology of Open Innovation (Peter Gianiodis, Scott C Ellis and Enrico Secchi)Open Innovation and the Integration of Suppliers — Literature Review and Discussion on Supplier Innovation (Alexander Brem and Gerd Schuster)Managing Open Innovation in New Product Development Projects: A Contingent Perspective (Hanna Bahemia and Brian Squire)Collaborative Product Development for Competing Suppliers (S Sinan Erzurumlu)Empirical Findings Based on Quantitative Research:Supplier Innovativeness and Supplier Pricing: The Role of Preferred-Customer Status (Holger Schiele, Jasper Veldman and Lisa Hüttinger)The Effect of Trade Policy Regimes on Firms' Learning From Suppliers How to Innovate (Jahan Ara Peerally and John Cantwell)The Relation Between Internal and External Open Innovation: A Study of Firms Located in the Goomi and Banwol-Sihwa Clusters in South Korea (Joseph Yun Jin-Hyo and Avvari V Mohan)Collaborative Approach Within the Open Innovation Framework: Russian Companies (Daria Podmetina, Maria Smirnova, Juha Väätänen and Marko Torkkeli)Rigidities Considered: Supplier Strategies for Integrated Innovation (Thorsten Teichert and Ricarda B Bouncken)Supplier Involvement in Customer New Product Development: New Insights From the Supplier's Perspective (Irina Tiemann, Nathalie Sick and Jens Leker)Insights From Case Study Research:Knowledge and Intellectual Property Management in Customer–Supplier Relations (Jaakko Paasi, Tuija Rantala, Katri Valkokari and Nari Lee)Procurement Procedures for Supplier Integration and Open Innovation in Process Development Projects (Per Erik Eriksson and David Rönnberg Sjödin)Organising Innovation Processes With Suppliers (Tina B Aune and Espen Gressetvold)Managing the Fuzzy Front End: Intra-Firm Versus Inter-Firm Networks (Jacob Høj Jørgensen, Erik Stavnsager Rasmussen, René Chester Goduscheit Bergenholtz and Carsten Bergenholtz)How New Product Development Service Suppliers Exchange Knowledge in Open Innovation Processes (Gabriele Colombo, Claudio Dell'Era and Federico Frattini)Managing Offshore Development: A Cultural Perspective (Petra Edoff, Christer Norström and Ylva Wretås)Wearing Different Hats: How Absorptive Capacity Differs in Open Innovation (Lance Newey)Generativity in Open Innovation Ecosystems: The iPhone and Android (Björn Remneland-Wikhamn, Jan Ljungberg, Magnus Bergquist and Jonas Kuschel)Crossing Horizons: Leveraging a Cross-Industry Innovation Search in the Front-End of the Innovation Process (Sabine Brunswicker and Ulrich Hutschek)Summary and Future Directions (Joe Tidd and Alexander Brem) Readership: Students and researchers who are interested in technology and innovation management. Keywords:Technology Management;Innovation Management;Innovation Process;Open Innovation;Supplier;Supply ChainKey Features:Includes latest research from leading academics in the fieldDiscusses all relevant aspects of supplier innovationProvides international approach with contribution from all over the worldReviews: “The diversity of topics and research approaches used in the papers is a key strength of the book. In most cases the methodology is well discussed to allow the researcher to replicate the research process…” Gregory J Bush Journal of Business-to-Business Marketing, 2014