Profitably Buying And Selling Broadcast Stations

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Profitably Buying and Selling Broadcast Stations

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Author : Erwin Krasnow
Publisher :
ISBN 13 : 9781440169519
Total Pages : 300 pages
Book Rating : 4.1/5 (695 download)

Book Synopsis Profitably Buying and Selling Broadcast Stations by : Erwin Krasnow

Download or read book Profitably Buying and Selling Broadcast Stations written by Erwin Krasnow and published by . This book was released on 2009-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book of its kind, Profitably Buying and Selling Broadcast Stations, provides never published-before information on the business, technical and legal aspects of investing in and acquiring broadcast stations. If you are interested in buying, selling or investing in a broadcast station, this book is for you. Written in plain English by three prominent communications lawyers, it is designed to decode the mysteries of broadcast station purchase and sale contracts and present the most innovative contract strategies in today's marketplace. Profitably Buying and Selling Broadcast Stations guides you step-by-step over that long, often rocky, road from the initial letter of intent to the closing, helping you to avoid the potholes and pitfalls in between. By using the advice contained in this, you will be able to prevent costly mistakes and sleepless nights by avoiding problems that could surface due to inadequate due diligence or incomplete document preparation.

The Market for Television Advertising

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Author : United States. Federal Communications Commission. Network Inquiry Special Staff
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.F/5 ( download)

Book Synopsis The Market for Television Advertising by : United States. Federal Communications Commission. Network Inquiry Special Staff

Download or read book The Market for Television Advertising written by United States. Federal Communications Commission. Network Inquiry Special Staff and published by . This book was released on 1980 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Purchasing a Broadcast Station

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Author : National Association of Broadcasters
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (327 download)

Book Synopsis Purchasing a Broadcast Station by : National Association of Broadcasters

Download or read book Purchasing a Broadcast Station written by National Association of Broadcasters and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Electronic Media

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Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)

Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies

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Author : Jay Hoffer
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 ( download)

Book Synopsis The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies by : Jay Hoffer

Download or read book The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies written by Jay Hoffer and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Buying Or Building a Broadcast Station

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Author : Erwin G. Krasnow
Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Buying Or Building a Broadcast Station by : Erwin G. Krasnow

Download or read book Buying Or Building a Broadcast Station written by Erwin G. Krasnow and published by . This book was released on 1982 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcasting

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Author :
Publisher :
ISBN 13 :
Total Pages : 1432 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Broadcasting by :

Download or read book Broadcasting written by and published by . This book was released on 1960 with total page 1432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A History of Broadcasting in the United States

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Author : Erik Barnouw
Publisher : Oxford University Press, USA
ISBN 13 : 0195004752
Total Pages : 421 pages
Book Rating : 4.1/5 (95 download)

Book Synopsis A History of Broadcasting in the United States by : Erik Barnouw

Download or read book A History of Broadcasting in the United States written by Erik Barnouw and published by Oxford University Press, USA. This book was released on 1968-02-20 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs.

Profitable Retail Television Advertising

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Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis Profitable Retail Television Advertising by : National Retail Merchants Association. Sales Promotion Division

Download or read book Profitable Retail Television Advertising written by National Retail Merchants Association. Sales Promotion Division and published by . This book was released on 1977 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Selling

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Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477468
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

FCC Record

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Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (129 download)

Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2000 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Twenty-First-Century Media Industry

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Author : John Allen Hendricks
Publisher : Lexington Books
ISBN 13 : 0739140051
Total Pages : 311 pages
Book Rating : 4.7/5 (391 download)

Book Synopsis The Twenty-First-Century Media Industry by : John Allen Hendricks

Download or read book The Twenty-First-Century Media Industry written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-06-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Profitable Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 1054 pages
Book Rating : 4.3/5 (121 download)

Book Synopsis Profitable Advertising by :

Download or read book Profitable Advertising written by and published by . This book was released on 1952-07 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Copyright Entries. Third Series

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Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1602 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1972 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Mechanics

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Author :
Publisher :
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4./5 ( download)

Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 1924-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Hearings

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Author : United States. Congress Senate
Publisher :
ISBN 13 :
Total Pages : 3202 pages
Book Rating : 4.3/5 (511 download)

Book Synopsis Hearings by : United States. Congress Senate

Download or read book Hearings written by United States. Congress Senate and published by . This book was released on 1956 with total page 3202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hearings

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Author : United States. Congress. Senate. Committee on Commerce
Publisher :
ISBN 13 :
Total Pages : 2136 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Hearings by : United States. Congress. Senate. Committee on Commerce

Download or read book Hearings written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1957 with total page 2136 pages. Available in PDF, EPUB and Kindle. Book excerpt: