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Author : Henry Fitzwilliam Woods
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (2 download)
Download or read book Profitable Publicity written by Henry Fitzwilliam Woods and published by . This book was released on 1941 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Fitzwilliam Woods Jr.
Publisher :
ISBN 13 : 9781258471811
Total Pages : 224 pages
Book Rating : 4.4/5 (718 download)
Download or read book Profitable Publicity written by Henry Fitzwilliam Woods Jr. and published by . This book was released on 2012-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Fitzwilliam 1900- Woods
Publisher : Hassell Street Press
ISBN 13 : 9781013912597
Total Pages : 232 pages
Book Rating : 4.9/5 (125 download)
Download or read book Profitable Publicity; How to Do It, How to Get It written by Henry Fitzwilliam 1900- Woods and published by Hassell Street Press. This book was released on 2021-09-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 0749451424
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)
Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Kobs
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (319 download)
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author : Jamie Turner
Publisher : Pearson Education
ISBN 13 : 0133888339
Total Pages : 239 pages
Book Rating : 4.1/5 (338 download)
Download or read book How to Make Money with Social Media written by Jamie Turner and published by Pearson Education. This book was released on 2014 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Author : Deborah Cook
Publisher : Verso Books
ISBN 13 : 1788730828
Total Pages : 193 pages
Book Rating : 4.7/5 (887 download)
Download or read book Adorno, Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author : Thomas Bauer
Publisher : John Wiley & Sons
ISBN 13 : 1119278295
Total Pages : 201 pages
Book Rating : 4.1/5 (192 download)
Download or read book Marketing Performance written by Thomas Bauer and published by John Wiley & Sons. This book was released on 2016-05-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Author : Kathleen Gage
Publisher :
ISBN 13 : 9780989235709
Total Pages : 300 pages
Book Rating : 4.2/5 (357 download)
Download or read book Power Up for Profits written by Kathleen Gage and published by . This book was released on 2013-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of women are launching online businesses. Power Up for Profits is the first book written exclusively for women who want to leverage the power of the Internet to reach a global audience and build a successful business with integrity, heart, and massive success. Kathleen Gage has been actively marketing on the Internet since 1994, building a multiple six figure business and a stellar reputation for honesty, outstanding content, and success. She's taught thousands her internet marketing methods in seminars and trainings. For the first time, Gage's signature tips and techniques are organized into one easy to read book. Filled with step-by-step instructions, entertaining stories, and the heart centered business acumen women crave, Power Up for Profits includes state of the art information on blogging and social media website creation and traffic generation joint ventures and affiliate partnerships packaging information in products and services marketing strategy specifically for women entrepreneurs If you relish the thought of how the Internet can help you share your message with the world, create a profitable business, and enjoy the freedom of entrepreneurship, Power Up for Profits is the book for you. "Kathleen Gage clearly understands two things: Power and Profit. While this book allows you to use your passions and creativity to find a wealthy path in business it doesn't allow you to get bogged down in the BS of "how." It's clear. It's step by step. AND it's funny and compassionate. This is a must read for any woman ready to build a business (with lots of profits)." Suzanne Evans - Suzanne Evans Coaching "Follow these simple steps and become the successful, prosperous, and happy business owner you are meant to be!" Janet Bray Attwood - New York Times Bestselling Author - The Passion Test "Simply enlightening...gives you a step-by-step process to create a great big beautiful impact for your clients... and in your bank account, too. Read it!" Dr. Joe Vitale - Bestselling author - Hypnotic Writing "Power Up for Profits! is the perfect blend needed to create a successful online business. Follow Kathleen's advice and watch your profits soar." Peggy McColl - New York Times Bestselling Author - Dynamic Destinies Inc. "For the first time, a book outlines in simple, easy-to-understand, and usable terms, the most powerful yet overlooked combination of true spiritual principles and sound marketing strategies." Eva Gregory - Leading Edge Coaching & Training "Looking for no-fluff marketing training? You found it in this gem of a book! Kathleen's practical steps make it simple to market and grow a business that is a perfect - and profitable - expression of YOU!" Kendall SummerHawk - International Association of Women in Coaching
Author : Shel Horowitz
Publisher : A W M
ISBN 13 : 9780961466664
Total Pages : 164 pages
Book Rating : 4.4/5 (666 download)
Download or read book Principled Profit written by Shel Horowitz and published by A W M. This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Author : James Stephenson
Publisher : Entrepreneur Press
ISBN 13 : 1613081243
Total Pages : 386 pages
Book Rating : 4.6/5 (13 download)
Download or read book 202 Things You Can Make and Sell For Big Profits written by James Stephenson and published by Entrepreneur Press. This book was released on 2005-10-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reap Your Share of Resale Riches! This is it—the bona fide insider’s guide to cashing in on the huge boom in reselling new and used products for big bucks. At last, a soup-to-nuts primer on how to tap into the exploding market for new and “previously owned” merchandise flying off of websites such as eBay and elsewhere. This book has it all—the latest information on what to buy, where to buy, what to pay, and how to sell it for big profits, online and off. Get the complete lowdown from a true expert on how to launch into this exciting area, plus discover 202 products almost guaranteed to start your business off with a bang. Learn which products are proven sellers, how and where to buy them cheaply, and how to resell them for top dollar: • Tap into page after page of buying sources, including distributors and wholesalers, manufacturers, online and offline auctions, government surplus sources, estate sales and more! • Find out how and where to sell the goods for the most profit, including: eBay, internet malls, websites, e-storefronts, consignment outlets, and mail order, not to mention your own showroom and in-home parties, or at trade shows and seminars. • Learn how to negotiate like a pro for overstock and out-of-season and slightly damaged goods—buying on terms for no money down. • Learn how to “work the room” at auctions, estate sales, liquidations, and flea markets—bidding and buying for less. • Learn how to tap the vast and profitable world of imported goods, with full details on over seas sources and how to deal with them.
Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.M/5 ( download)
Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449421
Total Pages : 236 pages
Book Rating : 4.4/5 (494 download)
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
Author : Jay Conrad Levinson
Publisher : John Wiley & Sons
ISBN 13 : 047056458X
Total Pages : 299 pages
Book Rating : 4.4/5 (75 download)
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
