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Author : D. Parke Gibson
Publisher : MacMillan Publishing Company
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.:/5 (41 download)
Download or read book $70 Billion in the Black written by D. Parke Gibson and published by MacMillan Publishing Company. This book was released on 1978 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Starch (Daniel) & Staff, inc
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (112 download)
Download or read book Profile of the Black Consumer written by Starch (Daniel) & Staff, inc and published by . This book was released on 1973 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pepper Miller
Publisher : Paramount Market Publishing
ISBN 13 : 9780972529099
Total Pages : 152 pages
Book Rating : 4.5/5 (29 download)
Download or read book What's Black about It? written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author : Daniel Starch and Staff
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.3/5 (512 download)
Download or read book Profile of the Black Consumer written by Daniel Starch and Staff and published by . This book was released on 1973 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maggie Anderson
Publisher : PublicAffairs
ISBN 13 : 1610390253
Total Pages : 322 pages
Book Rating : 4.6/5 (13 download)
Download or read book Our Black Year written by Maggie Anderson and published by PublicAffairs. This book was released on 2012-02-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers -- unlike consumers of other ethnicities -- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.
Author : George Joyce
Publisher : Random House (NY)
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Black Consumer written by George Joyce and published by Random House (NY). This book was released on 1971 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Weems
Publisher : NYU Press
ISBN 13 : 0814793274
Total Pages : 206 pages
Book Rating : 4.8/5 (147 download)
Download or read book Desegregating the Dollar written by Robert E. Weems and published by NYU Press. This book was released on 1998-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive portrait of African American's complex relationship with consumerism and capitalism in the United States.
Author : Elizabeth M. Liew Siew Chin
Publisher : U of Minnesota Press
ISBN 13 : 9780816635115
Total Pages : 284 pages
Book Rating : 4.6/5 (351 download)
Download or read book Purchasing Power written by Elizabeth M. Liew Siew Chin and published by U of Minnesota Press. This book was released on 2001 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this first in-depth account of the consumer lives of poor and working-class black children, Elizabeth Chin enters the world of children living in hardship in order to understand the ways they learn to manage living poor in a wealthy society. To move beyond the stereotypical images of black children obsessed with status symbols, Chin spent two years interviewing poor children in New Haven, Connecticut, about where and how they spend their money. An alternate image of the children emerges, one that puts practicality ahead of status in their purchasing decisions. On a twenty-dollar shopping spree with Chin, one boy has to choose between a walkie-talkie set and an X-Men figure. In one of the most painful moments of her research, Chin watches as Davy struggles with his decision. He finally takes the walkie-talkie set, a toy that might be shared with his younger brother. Through personal anecdotes and compelling stories ranging from topics such as Christmas and birthday gifts, shopping malls, Toys-R-Us, neighborhood convenience shops, school lunches, ethnically correct toys, and school supplies, Chin critically examines consumption as a medium through which social inequalities -- most notably of race, class, and gender -- are formed, experienced, imposed, and resisted. Along the way she acknowledges the profound constraints under which the poor and working class must struggle in their daily lives.
Author : Paul Kenneth Edwards
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Southern Urban Negro as a Consumer written by Paul Kenneth Edwards and published by . This book was released on 1969 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering study on the market impact of African Americans analyzes the buying power of the black population of seventeen of the largest southern cities from Houston, Texas, to Richmond, Virginia, and discusses how best to appeal to urban black consumers through advertising. The investigation, carried out by the faculty and students at Fisk University, uses government sources and original data to analyze African American city-dwellers' occupations and buying habits, quantities of merchandise purchased, market locations for clothing and shoes, and credit systems.
Author : Progress Magazine
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (226 download)
Download or read book A Consumer-audience Profile of the Black Community, Oklahoma's Fastest-growing Market written by Progress Magazine and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael G. Harvey
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing and the Black Consumer written by Michael G. Harvey and published by . This book was released on 1976 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Starch & Staff. Inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (114 download)
Download or read book A Profile of the Black Consumer written by Daniel Starch & Staff. Inc and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (115 download)
Download or read book It's in the Bag written by and published by . This book was released on 2018 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The consumer journey, or path to purchase, finds a logical end at the purchase point. But where does the journey begin? Unlike in times past, the start was pretty easy to pinpoint. While it starts where consumers learn about products, the ways in which we learn about products are far more varied, ranging from advertising, the recommendations of friends, family and online communities, as well as our own research. For Black consumers, who command $1.3 trillion in annual buying power, much of that product discovery takes place on mobile devices. That doesn't mean, however, that they tune out traditional channels. After all, Black consumers love all forms of media, and they spend more time than the total population with media on traditional platforms like TV and radio. The key to engaging with Black consumers is reaching them as they research and discover the products they need. So how do Black consumers arrive at their purchase decisions? More than other consumers, family and culture are the primary purchase influencers among Black consumers. African Americans are also more likely than the total population to say that they would spend more on a product that aligns with the image they want to convey. But Black consumers aren't just focused on themselves. They’re also conscious shoppers, as they seek brands that support causes they care about, and that develop advertising that features Black talent. To meet these consumers where they are and with products they’re looking for, companies must align their brands with Black consumer concerns."--
Author : Charles Louis Sharp
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.:/5 (89 download)
Download or read book African American Ethnicity written by Charles Louis Sharp and published by . This book was released on 1997 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shaun L. Gabbidon
Publisher : Routledge
ISBN 13 : 1000071669
Total Pages : 114 pages
Book Rating : 4.0/5 ( download)
Download or read book Shopping While Black written by Shaun L. Gabbidon and published by Routledge. This book was released on 2020-05-25 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2022 Academy of Criminal Justice Sciences Outstanding Book Award! Shopping While Black: Consumer Racial Profiling in America lays out the results of nearly two decades of research on racial profiling in retail settings. Gabbidon and Higgins address the generally neglected racial profiling that occurs in retail settings. Although there is no existing national database on shoplifting or consumer racial profiling (CRP) from which to study the problem, they survey relevant legal cases and available data sources. This problem clearly affects a large number of racial/ethnic minorities, and causes real harm to the victims, such as the emotional trauma attached to being excessively monitored in stores and, in the worst-case scenarios, falsely accused of shoplifting. Their analysis is informed by their own experience: one co-author is a former security executive for a large retailer, and both are Black men who understand firsthand the sting of being profiled because of their color. After providing an overview of the history of CRP and the official and unofficial data sources and criminological literature on this topic, they address public opinion polls, as well as the extent and impact of victimization. They also provide a review of CRP litigation, provide recommendations for retailers to reduce racial profiling, and also chart some directions for future research. This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, Security Studies, and Law programs, and will be of interest to the general reader.
Author : Mia Bay
Publisher : Rutgers University Press
ISBN 13 : 0813575354
Total Pages : 487 pages
Book Rating : 4.8/5 (135 download)
Download or read book Race and Retail written by Mia Bay and published by Rutgers University Press. This book was released on 2015-08-04 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
Download or read book Special Markets Group: The Black Consumer Market written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: Discussion of the potential of the African American market.
