Product Sense

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Product Sense

Author : Peter Knudson
Publisher :
ISBN 13 : 9781737547914
Total Pages : 346 pages
Book Rating : 4.5/5 (479 download)

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Book Synopsis Product Sense by : Peter Knudson

Download or read book Product Sense written by Peter Knudson and published by . This book was released on 2021-07-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempting to land a new job in product management is daunting. For starters, there have been no comprehensive blueprints for success. The interview process is grueling. Few candidates receive offers. Product Sense is the only comprehensive, yet accessible, resource available to help navigate a complex process and succeed an a hyper-competitive market. What will you learn from this book? The required PM common traits - ones that all PMs need to embody to get a job (regardless of industry, company, or product). The single, most crucial PM problem -What it is, why it is key to the role, and how to tackle it in four steps. Master our brand new "Compass Framework" - We designed our own proprietary interview framework from the ground up, which you can use to navigate product sense, execution, and leadership PM interview questions. How to get a job - A step-by-step hand-holding on what to do to land the most desired roles. Including take-home assignments, recruiter & hiring manager screens, and crafting your unique narrative - your PM Superpower. What's also inside? A detailed breakdown of the hiring criteria for PMs at FAANG and other tech companies Super-detailed example answers to tough PM interview case questions. An inside look at PM. Dozens of first-hand stories, interviews, real life examples, and no-fluff advice A robust glossary of PM terms used throughout the industry for easy reference This book will benefit those who are considering becoming PMs, those who are attempting to switch into product management from another role, or folks who are already PMs but want to be most prepared when applying for a new job. Here's what readers say about Product Sense: "Product Sense helped me understand if PM is the right career path for me. Easy to read, clear, concise, and jam-packed full of insight and examples that illustrate all the concepts, this is the perfect starting point for anyone new to the field, and goes well beyond that for those looking to advance their career." "Peter is one of the best strategic and tactical product minds I've ever worked with. For that reason, I'm not at all surprised that what he and Braxton have written here is a definitive guide to Product Management in today's ultra-competitive market." "After reading Cracking the PM Interview, I was still lost as to how to structure my answers to case questions. While I understand that there is no "right way" to answer these interview questions, I appreciated that Product Sense gave me firm and clear guidance, walking me through the basics of PM thinking and how to adopt it in my interview answers. It was reassuring to see that the best mock interviews have all of the elements of Product Sense's Compass Framework. If CTPMI is the first step to prepare for landing a PM Role, then Product Sense is definitely the second step."

Product Sense

Author : Peter Knudson
Publisher :
ISBN 13 : 9781737547921
Total Pages : pages
Book Rating : 4.5/5 (479 download)

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Book Synopsis Product Sense by : Peter Knudson

Download or read book Product Sense written by Peter Knudson and published by . This book was released on 2021-07-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sense and Respond

Author : Jeff Gothelf
Publisher : Harvard Business Review Press
ISBN 13 : 1633691896
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sense and Respond by : Jeff Gothelf

Download or read book Sense and Respond written by Jeff Gothelf and published by Harvard Business Review Press. This book was released on 2017-02-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Decode and Conquer

Author : Lewis C. Lin
Publisher :
ISBN 13 : 9780615930411
Total Pages : 206 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Decode and Conquer by : Lewis C. Lin

Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

Materials and Innovative Product Development

Author : Gernot H. Gessinger
Publisher : Butterworth-Heinemann
ISBN 13 : 9780080878201
Total Pages : 294 pages
Book Rating : 4.8/5 (782 download)

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Book Synopsis Materials and Innovative Product Development by : Gernot H. Gessinger

Download or read book Materials and Innovative Product Development written by Gernot H. Gessinger and published by Butterworth-Heinemann. This book was released on 2009-06-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in product design starts with materials. Developing successful commercial products demands a sound understanding of the materials that go into those products—their uses, their costs, their lifetime performance. However, the valuable knowledge of materials engineers is often not fully leveraged in the creative phase of the product design cycle. Gessinger seeks to bridge this gap that exists in many companies. Written from the bottom-up perspective of the engineer or scientist on a product design team, Materials and Innovative Product Design introduces business, economics and strategic product development to the materials specialist and demystifies materials selection for other members of the design team and manufacturing management. Using case studies from innovative organizations, such as ABB, and successful start-ups, such as NDC, Day4Energy, and Metoxit, Gessinger illustrates how the integration of different engineering and business disciplines can power innovation in the design process. By addressing the real world needs of innovators, this book allows the reader to unlock the potential of the new material types that have been changing the face of product design and deploy an integrated business approach to materials selection and the design process. Allows engineers to develop a fuller understanding of economics and business objectives in order to contribute more effectively to innovative product design Introduces the business opportunities and practical challenges of deploying new material types to design and manufacturing management Illustrates how to harness the power of R&D within the design cycle through case studies of innovative and successful organizations that have brought new materials technologies to known markets and known materials to new markets

Designing Across Senses

Author : Christine W. Park
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491954191
Total Pages : 296 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Across Senses by : Christine W. Park

Download or read book Designing Across Senses written by Christine W. Park and published by "O'Reilly Media, Inc.". This book was released on 2018-03-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we have the ability to connect speech, touch, haptic, and gestural interfaces into products that engage several human senses at once. This practical book explores examples from current designers and devices to describe how these products blend multiple interface modes together into a cohesive user experience. Authors Christine Park and John Alderman explain the basic principles behind multimodal interaction and introduce the tools you need to root your design in the ways our senses shape experience. This book also includes guides on process, design, and deliverables to help your team get started. The book covers several topics within multimodal design, including: New Human Factors: learn how human sensory abilities allow us to interact with technology and the physical world New Technologies: explore some of the technologies that enable multimodal interactions, products, and capabilities Multimodal Products: examine different categories of products and learn how they deliver sensory-rich experiences Multimodal Design: learn processes and methodologies for multimodal product design, development, and release

Design Things That Make Sense

Author : Deborah Nas
Publisher : Bis Publishers
ISBN 13 : 9789063696146
Total Pages : 176 pages
Book Rating : 4.6/5 (961 download)

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Book Synopsis Design Things That Make Sense by : Deborah Nas

Download or read book Design Things That Make Sense written by Deborah Nas and published by Bis Publishers. This book was released on 2021-05-20 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in? Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successful tech products and services requires a unique approach. Through case studies, practical insights, examples, tips, and tools, readers will learn how to adopt a user-centered mindset and apply technologies in a meaningful way. The book contains over 50 design strategies to design strong benefits and minimize the resistance people might have against new technologies. It's for innovators who want to do better and design products and services that make sense.

Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Linguistic Semantics

Author : John Lyons
Publisher : Cambridge University Press
ISBN 13 : 9780521438773
Total Pages : 400 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis Linguistic Semantics by : John Lyons

Download or read book Linguistic Semantics written by John Lyons and published by Cambridge University Press. This book was released on 1995-11-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This successor to Language, Meaning and Context provides an invaluable introduction to linguistic semantics.

Data Scientists at Work

Author : Sebastian Gutierrez
Publisher : Apress
ISBN 13 : 143026599X
Total Pages : 348 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Data Scientists at Work by : Sebastian Gutierrez

Download or read book Data Scientists at Work written by Sebastian Gutierrez and published by Apress. This book was released on 2014-12-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will experience a shortage of 190,000 skilled data scientists, according to a McKinsey report. Through incisive in-depth interviews, this book mines the what, how, and why of the practice of data science from the stories, ideas, shop talk, and forecasts of its preeminent practitioners across diverse industries: social network (Yann LeCun, Facebook); professional network (Daniel Tunkelang, LinkedIn); venture capital (Roger Ehrenberg, IA Ventures); enterprise cloud computing and neuroscience (Eric Jonas, formerly Salesforce.com); newspaper and media (Chris Wiggins, The New York Times); streaming television (Caitlin Smallwood, Netflix); music forecast (Victor Hu, Next Big Sound); strategic intelligence (Amy Heineike, Quid); environmental big data (André Karpištšenko, Planet OS); geospatial marketing intelligence (Jonathan Lenaghan, PlaceIQ); advertising (Claudia Perlich, Dstillery); fashion e-commerce (Anna Smith, Rent the Runway); specialty retail (Erin Shellman, Nordstrom); email marketing (John Foreman, MailChimp); predictive sales intelligence (Kira Radinsky, SalesPredict); and humanitarian nonprofit (Jake Porway, DataKind). The book features a stimulating foreword by Google's Director of Research, Peter Norvig. Each of these data scientists shares how he or she tailors the torrent-taming techniques of big data, data visualization, search, and statistics to specific jobs by dint of ingenuity, imagination, patience, and passion. Data Scientists at Work parts the curtain on the interviewees’ earliest data projects, how they became data scientists, their discoveries and surprises in working with data, their thoughts on the past, present, and future of the profession, their experiences of team collaboration within their organizations, and the insights they have gained as they get their hands dirty refining mountains of raw data into objects of commercial, scientific, and educational value for their organizations and clients.

Primary "Ousia"

Author : Michael Loux
Publisher : Cornell University Press
ISBN 13 : 150172827X
Total Pages : 304 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Primary "Ousia" by : Michael Loux

Download or read book Primary "Ousia" written by Michael Loux and published by Cornell University Press. This book was released on 2018-09-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael J. Loux here presents a fresh reading of two of the most important books of the Metaphysics, Books Z and H, in which Aristotle presents his mature theory of primary substances (ousiai). Focusing on the interplay of Aristotle's early and late views, Loux maintans that the later concept of ousia should be understood in terms of a theory of predication that carries interesting implications for contemporary metaphysics. Loux argues that in his first attempt in identifying ousiai in the Categories, Aristotle encountered a set of ontological problems which he wrestled with again in Metaphysics Z and H. In the Categories, where the primary realities are basic subjects of predication construed in essentialist terms as things falling under natural kinds, familiar particulars are the primary ousiai. In subsequent works, Aristotle holds that since familiar particulars come into being and pass away, they must be composites of matter and form; and in Metaphysics Z and H, he explores the implications of this insight for the search for ousia. Maintaining that the substantial forms of familiar particulars are the primary ousiai, the later Aristotle interprets forms as predicable universals rather than as particulars, each uniquely possessed by a single object.

New Essays on the Nature of Propositions

Author : David Hunter
Publisher : Routledge
ISBN 13 : 1317510275
Total Pages : 481 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis New Essays on the Nature of Propositions by : David Hunter

Download or read book New Essays on the Nature of Propositions written by David Hunter and published by Routledge. This book was released on 2017-10-02 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are exciting times for philosophical theorizing about propositions, with the last 15 years seeing the development of new approaches and the emergence of new theorists. Propositions have been invoked to explain thought and cognition, the nature and attribution of mental states, language and communication, and in philosophical treatments of truth, necessity and possibility. According to Frege and Russell, and their followers, propositions are structured mind- and language-independent abstract objects which have essential and intrinsic truth-conditions. Some recent theorizing doubts whether propositions really exist and, if they do, asks how we can grasp, entertain and know them? But most of the doubt concerns whether the abstract approach to propositions can really explain them. Are propositions really structured, and if so where does their structure come from? How does this structure form a unity, and does it need to? Are the representational and structural properties of propositions really independent of those of thinking and language? What does it mean to say that an object occurs in or is a constituent of a proposition? The volume takes up these and other questions, both as they apply to the abstract object approach and also to the more recently developed approaches. While the volume as a whole does not definitively and unequivocally reject the abstract objection approach, for the most part, the papers explore new critical and constructive directions. This book was originally published as a special issue of the Canadian Journal of Philosophy.

API Analytics for Product Managers

Author : Deepa Goyal
Publisher : Packt Publishing Ltd
ISBN 13 : 1803241969
Total Pages : 344 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis API Analytics for Product Managers by : Deepa Goyal

Download or read book API Analytics for Product Managers written by Deepa Goyal and published by Packt Publishing Ltd. This book was released on 2023-02-21 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook Key FeaturesTransform your APIs into revenue-generating entities by turning them into productsMeet your business needs by improving the way you research, strategize, market, and measure resultsCreate and implement a variety of metrics to promote growthBook Description APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs. What you will learnBuild a long-term strategy for an APIExplore the concepts of the API life cycle and API maturityUnderstand APIs from a product management perspectiveCreate support models for your APIs that scale with the productApply user research principles to APIsExplore the metrics of activation, retention, engagement, and churnCluster metrics together to provide contextExamine the consequences of gameable and vanity metricsWho this book is for If you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.

Brand Sense

Author : Martin Lindstrom
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Brand Sense by : Martin Lindstrom

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Don't Make Me Think

Author : Steve Krug
Publisher : Pearson Education
ISBN 13 : 0321648781
Total Pages : 256 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Don't Make Me Think by : Steve Krug

Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards