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Author : Robert L. Rohrer
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (169 download)
Download or read book Product Segmentation and Marketing Challenges in the Senior Housing Industry written by Robert L. Rohrer and published by . This book was released on 1986 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur E. Gimmy
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)
Download or read book Elderly Housing written by Arthur E. Gimmy and published by . This book was released on 1988 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anne M. Cooper
Publisher : Rowman & Littlefield
ISBN 13 : 1538175150
Total Pages : 181 pages
Book Rating : 4.5/5 (381 download)
Download or read book SilverComm written by Anne M. Cooper and published by Rowman & Littlefield. This book was released on 2023-02-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it’s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
Author : Susan B. Brecht
Publisher :
ISBN 13 : 9780874208856
Total Pages : 0 pages
Book Rating : 4.2/5 (88 download)
Download or read book Analyzing Seniors' Housing Markets written by Susan B. Brecht and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the details of market analysis, consumer research, market segmentation, financial analysis, market maturation versus market saturation, and gauging performance of seniors' housing.
Author : Susan B. Brecht
Publisher : Aspen Publishers
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.E/5 ( download)
Download or read book Retirement Housing Markets written by Susan B. Brecht and published by Aspen Publishers. This book was released on 1991 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (3 download)
Download or read book FHA Techniques of Housing Market Analysis written by and published by . This book was released on 1970 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.0/5 (18 download)
Download or read book Housing Problems of the Elderly written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 1964 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Housing Administration. Economic and Market Analysis Division
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)
Download or read book FHA Techniques of Housing Market Analysis written by United States. Federal Housing Administration. Economic and Market Analysis Division and published by . This book was released on 1970 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Rogers III
Publisher : Springer
ISBN 13 : 3319169378
Total Pages : 665 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3642143385
Total Pages : 477 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
Author : Michael A. Anikeeff
Publisher : Springer Science & Business Media
ISBN 13 : 1461560675
Total Pages : 258 pages
Book Rating : 4.4/5 (615 download)
Download or read book Seniors Housing written by Michael A. Anikeeff and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seniors housing improves the quality of life for an increasingly significant segment of the population. The number of people in the United States over sixty-five years of age is projected to double in the next thirty years, and the number of people aged eighty-five and over - the ones most in need of seniors housing - is projected to increase three-fold. The business implications of this demographic change are significant. This volume provides an introduction to seniors housing, and an industry analysis, with the ultimate goal of expediting needed investment. It provides information for industry analysts on product lines, complementary products, and substitute products. In addition, it examines buyers and their behavior; the growth potential of the industry; the growth patterns and determinants of growth; the economics of the different product types; and the market analysis techniques. Finally, an article on health care REITs and health care stocks investigates the performance of the larger players in the industry.
Author :
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (91 download)
Download or read book Strategies for Senior Housing Underwriting written by and published by Irwin Professional Publishing. This book was released on 1989-12-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (327 download)
Download or read book Nominations of Ronald Sims, Fred P. Hochberg, Helen R. Kanovsky, David H. Stevens, Peter Kovar, John D. Trasviña, and David S. Cohen written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs and published by . This book was released on 2009 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert S. Menchin
Publisher : iUniverse
ISBN 13 : 9781475917949
Total Pages : 291 pages
Book Rating : 4.9/5 (179 download)
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 1991 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over. In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Author : Robert S. Menchin
Publisher : iUniverse
ISBN 13 : 0595094759
Total Pages : 290 pages
Book Rating : 4.5/5 (95 download)
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (555 download)
Download or read book Housing Problems of the Elderly: Los Angeles, Calif written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 1964 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John E. Harrigan
Publisher : John Wiley & Sons
ISBN 13 : 9780471190615
Total Pages : 342 pages
Book Rating : 4.1/5 (96 download)
Download or read book Senior Residences written by John E. Harrigan and published by John Wiley & Sons. This book was released on 1998-04-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive framework for capitalizing on the growing market for Continuing Care Retirement Communities. Senior Residences equips architects and other industry professionals with a proven executive strategy for the design and development of successful Continuing Care Retirement Community (CCRC) projects. Using two of America's foremost CCRCs as best practice case studies, it guides readers through every critical aspect of the process, from research and planning through construction, including: * The enterprise concept * Formation of an executive organization * Financial and legal due diligence * Marketing and sales preparation * Residents' expectations and requirements * Healthcare and residential services * The design and build process * Project monitoring and assessment The over-65 population is increasing rapidly and dramatically, raising crucial concerns about the housing and care of senior citizens in the years ahead. How can we provide the best possible quality of care to the elderly? How can architects, developers, and others capitalize on the growing senior housing industry and stay competitive in the future? How can the facilities they create deliver both good service and strong financial returns? While there are no easy answers to these important questions, the Continuing Care Retirement Community (CCRC) model has emerged as a flexible and attractive option for providing combined housing, services, and nursing care to the elderly. Senior Residences equips architects and other industry professionals with a comprehensive, three-part strategic framework for designing and developing successful CCRC projects. Part I identifies the eight critical success factors of a CCRC enterprise and illustrates them through an in-depth examination of two exemplary developments, The Cypress of South Carolina's Hilton Head Island and The Stratford in the San Francisco Peninsula. Part II details a computer-based "standard of performance" system to track progress and assess project performance. Finally, Part III examines how to use different types of research to stay on top of market trends and forecasts, legal and licensing requirements, and more. Together, the three elements of this executive strategy cover every aspect of the development process, from the initial enterprise concept and executive organization building to financial and legal due diligence, marketing and sales, residents' services and healthcare, and design and build. Readers gain essential guidance in tackling key project management issues as well as in developing effective problem-solving and troubleshooting skills. Written by an author team with extensive CCRC experience, Senior Residences helps encourage avenues of thought that will lead to more cohesive, responsive, and successful CCRC projects that benefit the professionals who build them and the residents who live in them.
