Product Policy For Industrial Goods Companies

Author : Henok Heruy Gizaw
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659115332
Total Pages : 116 pages
Book Rating : 4.1/5 (153 download)

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Download or read book Industrial Goods Marketing Strategy written by Henok Heruy Gizaw and published by LAP Lambert Academic Publishing. This book was released on 2012-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial product, unlike consumer goods, are not sold every so often for the same customers. Due to this fact, searching for demand in a new location is the motive that has forced companies to grow further in the international market. Companies who want to operate internationally should have a comprehensive understanding of the candidate country including the mode of operation, business conduct, regional policy, environment or global effect prior to implementing such strategies. Understanding the local business culture leads to better decision-making and an understanding of how local and/or international governmental policy impacts on operations. Market selection tools that have been developed by Root F.R (1994) for selecting a target country for market entry, as well as further works by Cavusgil, Knight, Riesenberger (2007) to fit the recent market research tool have been readjusted to adapt to this specific segment of marketing strategy. This will further be enhanced by research conducted for a high-tech company's pursuit to engage in an international market in the Middle East and North Africa.