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Product Modification And Market Research Key Strategies For Success In The Nigerian Banking Sector
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Book Synopsis Product Modification and Market Research. Key Strategies for Success in the Nigerian Banking Sector by :
Download or read book Product Modification and Market Research. Key Strategies for Success in the Nigerian Banking Sector written by and published by GRIN Verlag. This book was released on 2024-03-14 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2023 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, , language: English, abstract: This thesis aims to highlight the significance of product modification and marketing within the Nigerian financial market landscape. By analyzing the impact of marketing research on product adjustments and their acceptance by customers, particularly in the banking sector, the article explores how banks can increase their market shares and enhance their competitiveness. In Nigeria's competitive financial market, a seller's market where the challenge lies not in selling but in offering quality, safety, and reliability, the need to attract customers through compelling product offerings is paramount. A study conducted with questionnaires among staff of Intercontinental Bank Plc and their customers reveals the critical role of market research in product modification. Utilizing statistical methods, such as chi-square statistics, it becomes evident that adjusting products based on customer feedback and market insights is crucial for increasing banks' market shares and improving their competitive edge. This article emphasizes how targeted product modifications, grounded in thorough market research, can enhance customer acceptance and ultimately boost business success.
Book Synopsis Strategic Flexibility by : John David North
Download or read book Strategic Flexibility written by John David North and published by Simon and Schuster. This book was released on 2007-09-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that Stonehenge's scientific purpose was to observe the setting midwinter sun, and that astronomical observations made by the ancient Britons were as rational and methodical as they are today.
Download or read book Management in Nigeria written by and published by . This book was released on 1989 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nigerian Journal of Banking and Financial Issues by :
Download or read book Nigerian Journal of Banking and Financial Issues written by and published by . This book was released on 2007-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Mobile Financial Services by : Aijaz A. Shaikh
Download or read book Marketing and Mobile Financial Services written by Aijaz A. Shaikh and published by Routledge. This book was released on 2018-12-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.
Book Synopsis Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards by :
Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2003 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theses on any subject submitted by the academic libraries in the UK and Ireland.
Book Synopsis Official Export Guide by : North American Publishing Company
Download or read book Official Export Guide written by North American Publishing Company and published by . This book was released on 1992 with total page 1778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Directory of Management Development Programmes in Nigeria by :
Download or read book Directory of Management Development Programmes in Nigeria written by and published by . This book was released on 2000 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Strategies in Banking and Finance by : Dinçer, Hasan
Download or read book Global Strategies in Banking and Finance written by Dinçer, Hasan and published by IGI Global. This book was released on 2013-10-31 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the concept of a global industry through case studies, emerging research, and interdisciplinary perspectives applicable to a variety of fields in banking and finance"--Provided by publisher.
Book Synopsis Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance by : El Bachir Boukherouaa
Download or read book Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.
Download or read book Nigeria in Numerical News written by and published by . This book was released on 1995 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author :CGIAR Research Program on Policies, Institutions, and Markets (PIM) Publisher :Intl Food Policy Res Inst ISBN 13 : Total Pages :12 pages Book Rating :4./5 ( download)
Book Synopsis Inclusive and efficient value chains: Highlights, lessons learned, and priorities for one CGIAR by : CGIAR Research Program on Policies, Institutions, and Markets (PIM)
Download or read book Inclusive and efficient value chains: Highlights, lessons learned, and priorities for one CGIAR written by CGIAR Research Program on Policies, Institutions, and Markets (PIM) and published by Intl Food Policy Res Inst. This book was released on 2021-06-01 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the start of CGIAR Research Program on Policies, Institutions, and Markets (PIM) Phase 2 in 2017, and later during the priority-setting round in 2019, each of the PIM research areas (‘flagships’) formulated key research questions they aimed to answer and identified theories of change and pathways to achieve impact. In this series, we share highlights of what we have learned and achieved and suggest areas to be explored in the future.
Download or read book Brandfaces written by and published by . This book was released on 2007 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AERC in Phase V written by and published by . This book was released on 2005 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Services Marketing by : Christine Ennew
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Book Synopsis World Agricultural Economics and Rural Sociology Abstracts by :
Download or read book World Agricultural Economics and Rural Sociology Abstracts written by and published by . This book was released on 1997 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
