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Author : Paul Klemperer
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.X/5 (2 download)
Download or read book Product Line Competition and Shopping Costs written by Paul Klemperer and published by . This book was released on 1990 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Klemperer
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (535 download)
Download or read book Product Line and Shopping Costs written by Paul Klemperer and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author : Mark Armstrong
Publisher : Elsevier
ISBN 13 : 008055184X
Total Pages : 943 pages
Book Rating : 4.0/5 (85 download)
Download or read book Handbook of Industrial Organization written by Mark Armstrong and published by Elsevier. This book was released on 2007-10-05 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis. Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies. *Part of the renowned Handbooks in Economics series *Chapters are contributed by some of the leading experts in their fields *A source, reference and teaching supplement for industrial organizations or industrial economists
Author : Richard Schmalensee
Publisher : Elsevier
ISBN 13 : 0444824359
Total Pages : 943 pages
Book Rating : 4.4/5 (448 download)
Download or read book Handbook of Industrial Organization written by Richard Schmalensee and published by Elsevier. This book was released on 1989 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This is Vol 3 of the Handbook of Industrial Organization series (HIO). Vols 1 & 2 published simultaneously in 1989 under the editorship of Richard Schmalensee and Robert Willig. Many of the chapters in these successful volumes were widely cited and appeared on graduate reading lists, and some continue to appear even recently. Since the first volumes published, the field of industrial organization has continued to evolve. As the editors acknowledge in the Preface, these volumes had some gaps and this new volume aims to fill some of those gaps. The aim is to serve as a source, reference and teaching supplement for industrial organization, or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies. The first two volumes of the HIO appeared at roughly the same time as Jean Tirole's book The Theory of Industrial Organization. Together they helped revolutionize the teaching of industrial organization, and provided a state-of-the-art summary. Tirole's book is concerned with the relevant theory, and several reviewers noted that the first two volumes of HIO contained much more discussion of the theoretical literature than of the empirical literature. In most respects, this imbalance was an accurate reflection of the field. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis. *Part of the renown Handbooks in Economics series *Chapters are contributed by some of the leading experts in their fields. *A source, reference and teaching supplement for industrial organizations, or industrial economicists.
Author : Daniel F Spulber
Publisher : World Scientific Publishing Company
ISBN 13 : 9814365297
Total Pages : 521 pages
Book Rating : 4.8/5 (143 download)
Download or read book Economics And Management Of Competitive Strategy written by Daniel F Spulber and published by World Scientific Publishing Company. This book was released on 2009-06-15 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.
Author : Robert M. Schindler
Publisher : SAGE Publications
ISBN 13 : 1412998484
Total Pages : 417 pages
Book Rating : 4.4/5 (129 download)
Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE Publications. This book was released on 2011-10-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
Author : Peter Bowbrick
Publisher : Routledge
ISBN 13 : 1317645049
Total Pages : 194 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Economics of Quality, Grades and Brands (Routledge Revivals) written by Peter Bowbrick and published by Routledge. This book was released on 2014-08-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Author : Michael S. Lawson, MBA
Publisher : Outskirts Press
ISBN 13 : 147878296X
Total Pages : 198 pages
Book Rating : 4.4/5 (787 download)
Download or read book Strategic Cost Cutting written by Michael S. Lawson, MBA and published by Outskirts Press. This book was released on 2016-11-21 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books talk about cutting cost. This one shows proven examples, fact based stories and case studies from U.S. Presidents, CEOs, top corporations and the author. “Strategic Cost Cutting” is occurring all across the nation and world in corporations, governments, and a variety of industries. Guidelines, concepts and examples can be used for the average American to reduce personal debt to improve their financial position. THIS BOOK WILL SHOW YOU HOW TO..... 1. Understand historically U.S. budget deficits 2. Identify drivers of cost increases and solutions on personal and corporate levels 3. Assess methods to understand root causes. 4. Apply concepts from turnaround stories of how corporate CEOs reduced cost. 5. Learn how you can apply strategies to reduce your debt and cost within your corporation and personal budget.
Author :
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.X/5 (2 download)
Download or read book Bulletin written by and published by . This book was released on 1990 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (3 download)
Download or read book AgExporter written by and published by . This book was released on 1989 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.M/5 ( download)
Download or read book Farm Index written by and published by . This book was released on 1977 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199646503
Total Pages : 438 pages
Book Rating : 4.1/5 (996 download)
Download or read book Essentials of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2013 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Author : Martin Charter
Publisher : Routledge
ISBN 13 : 1351283065
Total Pages : 455 pages
Book Rating : 4.3/5 (512 download)
Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Author : Michael Bergdahl
Publisher : John Wiley & Sons
ISBN 13 : 9780471679981
Total Pages : 264 pages
Book Rating : 4.6/5 (799 download)
Download or read book What I Learned From Sam Walton written by Michael Bergdahl and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a former employee, Bergdhal had the opportunity to see the Wal-Mart executive team in action and to work directly with Sam Walton. This unique perspective provides him with a treasure trove of great lessons and stories from behind the scenes.
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (327 download)
Download or read book Exclusive Territorial and Customer Restrictions written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law and published by . This book was released on 1976 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
