Product Involvement

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CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES

Author : Dr. Ashutosh Sandhe
Publisher : Lulu.com
ISBN 13 : 035930074X
Total Pages : 330 pages
Book Rating : 4.3/5 (593 download)

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Book Synopsis CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES by : Dr. Ashutosh Sandhe

Download or read book CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES written by Dr. Ashutosh Sandhe and published by Lulu.com. This book was released on 2019-01-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets in the global economy. Since liberalization, the country has witnessed growth at unprecedented rate. With reforms in almost all the sectors, the country has seen growth in infrastructure, capital markets, banking, insurance, etc. This advancement has given rise to a new sector in the country in the form of retail industry. With growth of industry, the employment levels have increased and that has led to the increase in disposable income of the common consumer. Not only that, with the effect of globalization and liberalization, the consumer now has a sea of choices for satisfying his needs and wishes.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Consumer Behavior in Action

Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473833
Total Pages : 1091 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 1091 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Global Wine Tourism

Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Global Wine Tourism by : Jack Carlsen

Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future

Author : Yiliu Paul Tu
Publisher : Springer Nature
ISBN 13 : 3031602641
Total Pages : 451 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future by : Yiliu Paul Tu

Download or read book E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future written by Yiliu Paul Tu and published by Springer Nature. This book was released on with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136588302
Total Pages : 251 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Perspectives in Cross-Cultural and Cross-National Consumer Research by : Erdener Kaynak

Download or read book Global Perspectives in Cross-Cultural and Cross-National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Author : Victoria L. Crittenden
Publisher : Springer
ISBN 13 : 3319132482
Total Pages : 546 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden

Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Augmented Reality and Virtual Reality

Author : M. Claudia tom Dieck
Publisher : Springer Nature
ISBN 13 : 303068086X
Total Pages : 314 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Augmented Reality and Virtual Reality by : M. Claudia tom Dieck

Download or read book Augmented Reality and Virtual Reality written by M. Claudia tom Dieck and published by Springer Nature. This book was released on 2021-05-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Modern Perspectives and Current Trends in Asian Education, Psychology, and Sociology

Author : Suanpang, Pannee
Publisher : IGI Global
ISBN 13 : 1668473763
Total Pages : 315 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Modern Perspectives and Current Trends in Asian Education, Psychology, and Sociology by : Suanpang, Pannee

Download or read book Modern Perspectives and Current Trends in Asian Education, Psychology, and Sociology written by Suanpang, Pannee and published by IGI Global. This book was released on 2023-10-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major field in the worlds of education, training, and social sciences is the field where learners are inculcated with special interests in society and the relationships between individuals in society. Social science has always been an important instrument that allows us to gain an understanding of social phenomena and changes by providing commentaries, producing explanations, and attempting to synthesize a diversity of information sets to formulate theories. However, as changes take place in nearly every aspect of the modern world at an increasing speed, there quickly emerges new factors that have never been incorporated into the analytical framework in recent decades. Modern Perspectives and Current Trends in Asian Education, Psychology, and Sociology presents the current trends in education, psychology, and sociology. It serves as a collection of empirical research and academic recommendations that are current and contemporary. Covering topics such as learner identity, employee performance, and organizational identification and trust, this major reference work is an essential resource for educators and administrators of both K-12 and higher education, pre-service teachers, teacher educators, government officials, librarians, sociologists, psychologists, students of higher education, researchers, and academicians.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Record Label Marketing

Author : Clyde Philip Rolston
Publisher : CRC Press
ISBN 13 : 1134705557
Total Pages : 524 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Consumer-Driven Innovation in Food and Personal Care Products

Author : S R Jaeger
Publisher : Elsevier
ISBN 13 : 1845699971
Total Pages : 697 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Consumer-Driven Innovation in Food and Personal Care Products by : S R Jaeger

Download or read book Consumer-Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. - Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD - Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing - Chapters review the different viewpoints on consumer research methods and statistics for NPD

Management and Participation in the Public Sphere

Author : Merviö, Mika Markus
Publisher : IGI Global
ISBN 13 : 1466685549
Total Pages : 418 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Management and Participation in the Public Sphere by : Merviö, Mika Markus

Download or read book Management and Participation in the Public Sphere written by Merviö, Mika Markus and published by IGI Global. This book was released on 2015-04-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public policy has a dynamic effect on multiple facets of modern society. Methods for managing and engaging the public sphere continue to change conceptually across the globe, impacting the ways that governments and citizens interact both within and across borders. Management and Participation in the Public Sphere is a definitive reference source for the latest scholarly research on the interplay of public affairs and the domestic realm, providing innovative methods on managing public policy across various nations, cultures, and governments. Featuring expansive coverage on a multitude of relevant topics in civic involvement, information technology, and modes of government, this publication is a pivotal reference source for researchers, students, and professionals seeking current developments in novel approaches to public policy studies. This publication features timely, research-based chapters on the critical issues of public policy including, but not limited to, archival paradigms, Internet censorship, media control, civic engagement, virtual public spaces, online activism, higher education, and public-private partnerships.

Global Marketing

Author : Carlyle Farrell
Publisher : SAGE
ISBN 13 : 1473910889
Total Pages : 578 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Global Marketing by : Carlyle Farrell

Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Corporate Branding

Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1317950909
Total Pages : 201 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Corporate Branding by : T C Melewar

Download or read book Corporate Branding written by T C Melewar and published by Routledge. This book was released on 2015-04-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.

The Reality of Virtuality

Author : Kirsten Cowan
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110980592
Total Pages : 201 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Reality of Virtuality by : Kirsten Cowan

Download or read book The Reality of Virtuality written by Kirsten Cowan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-04-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours.

Engineering Innovation and Design

Author : Artde Donald Kin-Tak Lam
Publisher : CRC Press
ISBN 13 : 0429672527
Total Pages : 138 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Engineering Innovation and Design by : Artde Donald Kin-Tak Lam

Download or read book Engineering Innovation and Design written by Artde Donald Kin-Tak Lam and published by CRC Press. This book was released on 2019-05-31 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the proceedings of the 7th International Conference on Innovation, Communication and Engineering (ICICE 2018), which was held in P.R. China, November 9-14, 2018. The conference aimed to provide an integrated communication platform for researchers in a wide range of fields including information technology, communication science, applied mathematics, computer science, advanced material science, and engineering. Hopefully, the conference and resulting proceedings will enhance interdisciplinary collaborations between science and engineering technologists in academia and industry within this unique international network.