Product Development Challenge

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Challenges in Protein Product Development

Author : Nicholas W. Warne
Publisher : Springer
ISBN 13 : 3319906038
Total Pages : 596 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Challenges in Protein Product Development by : Nicholas W. Warne

Download or read book Challenges in Protein Product Development written by Nicholas W. Warne and published by Springer. This book was released on 2018-06-20 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, the authors discuss the many significant challenges currently faced in biotechnology dosage form development, providing guidance, shared experience and thoughtful reflection on how best to address these potential concerns. As the field of therapeutic recombinant therapeutic proteins enters its fourth decade and the market for biopharmaceuticals becomes increasingly competitive, companies are increasingly dedicating resources to develop innovative biopharmaceuticals to address unmet medical needs. Often, the pharmaceutical development scientist is encountering challenging pharmaceutical properties of a given protein or by the demands placed on the product by stability, manufacturing and preclinical or clinical expectations, as well as the evolving regulatory expectations and landscape. Further, there have been new findings that require close assessment, as for example those related to excipient quality, processing, viscosity and device compatibility and administration, solubility and opalescence and container-closure selection. The literature varies widely in its discussion of these critical elements and consensus does not exist. This topic is receiving a great deal of attention within the biotechnology industry as well as with academic researchers and regulatory agencies globally. Therefore, this book is of interest for business leaders, researchers, formulation and process development scientists, analytical scientists, QA and QC officers, regulatory staff, manufacturing leaders and regulators active in the pharmaceutical and biotech industry, and expert reviewers in regulatory agencies.

Solving Product Design Exercises

Author : Artiom Dashinsky
Publisher :
ISBN 13 : 9781977000422
Total Pages : 156 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Solving Product Design Exercises by : Artiom Dashinsky

Download or read book Solving Product Design Exercises written by Artiom Dashinsky and published by . This book was released on 2018-02-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practice your product design and UX skills. Prepare for your next job interview. Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM. Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book: Prepare for the design interview -- prepare for the design exercise and learn more about how tech companies hire product designers. Improve your portfolio -- use product challenges to showcase in your porfolio instead of unsolicited visual redesigns. Step up your design career -- practice your product design skills to become a better designer and prepare for your next career move. Interview designers -- learn how to interview designers to evaluate their skills in the most efficient and scalable way. What's inside? A 7-step framework for solving product design exercises 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc. 5 full solutions for product design exercises 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.

New Product Development and Production Networks

Author : Ulrich Jürgens
Publisher : Springer Science & Business Media
ISBN 13 : 9783540641728
Total Pages : 494 pages
Book Rating : 4.6/5 (417 download)

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Book Synopsis New Product Development and Production Networks by : Ulrich Jürgens

Download or read book New Product Development and Production Networks written by Ulrich Jürgens and published by Springer Science & Business Media. This book was released on 2000-02-03 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prof. Dr. U. Jürgens, Wissenschaftszentrum Berlin, is renown for his scientific work in fields like human resources, work organization and organization of production and development, especially for automotive industries. In this publication the authors from different countries discuss practical models of integration in development and production as realized in practice. Time-to-Market is the key for success, efficient integration of development and production necessary to reach the goal. Jürgens himself acts as a publication editor and creates a book reporting about the state of art in automotive and electronics industry. The publication is directed to scientists and is of interest to those practitioners, who have to develop the benchmarks for their own development and production.

Prototype to Product

Author : Alan Cohen
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449362265
Total Pages : 351 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Prototype to Product by : Alan Cohen

Download or read book Prototype to Product written by Alan Cohen and published by "O'Reilly Media, Inc.". This book was released on 2015-08-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to production. For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use. Learn 11 deadly sins that kill product development projects Get an overview of how electronic products are manufactured Determine whether your idea has a good chance of being profitable Narrow down the product’s functionality and associated costs Generate requirements that describe the final product’s details Select your processor, operating system, and power sources Learn how to comply with safety regulations and standards Dive into development—from rapid prototyping to manufacturing Alan Cohen, a veteran systems and software engineering manager and lifelong technophile, specializes in leading the development of medical devices and other high-reliability products. His passion is to work with engineers and other stakeholders to forge innovative technologies into successful products.

Revolutionizing Product Development

Author : Steven C. Wheelwright
Publisher : Simon and Schuster
ISBN 13 : 0029055156
Total Pages : 392 pages
Book Rating : 4.0/5 (29 download)

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Book Synopsis Revolutionizing Product Development by : Steven C. Wheelwright

Download or read book Revolutionizing Product Development written by Steven C. Wheelwright and published by Simon and Schuster. This book was released on 1992-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.

Production Development

Author : Monica Bellgran
Publisher : Springer Science & Business Media
ISBN 13 : 1848824955
Total Pages : 345 pages
Book Rating : 4.8/5 (488 download)

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Book Synopsis Production Development by : Monica Bellgran

Download or read book Production Development written by Monica Bellgran and published by Springer Science & Business Media. This book was released on 2009-11-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production development is about improving existing production systems and developing new ones. The production system should be developed in integration with the product, as a part of the overall product realization process, and not in sequence after the product has already been designed. Production Development: Design and Operation of Production Systems takes a holistic viewpoint on the production system and its design process during the whole system life cycle. A working procedure demonstrating how to design and realize the production system is presented, together with a number of related production development aspects. Production Development: Design and Operation of Production Systems is illustrated with a large number of figures and industrial examples. The book can be used as a reference for teachers and students, or as a manual for professionals within the field of production.

Lean Product and Process Development, 2nd Edition

Author : Allen C. Ward
Publisher : Lean Enterprise Institute
ISBN 13 : 1934109444
Total Pages : 509 pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis Lean Product and Process Development, 2nd Edition by : Allen C. Ward

Download or read book Lean Product and Process Development, 2nd Edition written by Allen C. Ward and published by Lean Enterprise Institute. This book was released on 2014-03-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized on March 15, 1940; the airfoil prototype was complete on September 9; and the aircraft made its maiden flight on October 26. Now that is a lean development process!" —Allen Ward and Durward Sobek, commenting on the development of the P-51 Mustang and its exemplary use of trade-off curves. Shingo Research and Professional Publication Award recipient, 2008 Despite attempts to interpret and apply lean product development techniques, companies still struggle with design quality problems, long lead times, and high development costs. To be successful, lean product development must go beyond techniques, technologies, conventional concurrent engineering methods, standardized engineering work, and heavyweight project managers. Allen Ward showed the way. In a truly groundbreaking first edition of Lean Product and Process Development, Ward delivered -- with passion and penetrating insights that cannot be found elsewhere -- a comprehensive view of lean principles for developing and sustaining product and process development. In the second edition, Durward Sobek, professor of Mechanical and Industrial Engineering at Montana State University—and one of Ward’s premier students—edits and reorganizes the original text to make it more accessible and actionable. This new edition builds on the first one by: Adding five in-depth and inspiring case studies. Including insightful new examples and illustrations. Updating concepts and tools based on recent developments in product development. Expanding the discussion around the critical concept of set-based concurrent engineering. Adding a more detailed table of contents and an index to make the book more accessible and user-friendly. The True Purpose of Product Development Ward’s core thesis is that the very aim of the product development process is to create profitable operational value streams, and that the key to doing so predictably, efficiently, and effectively is to create useable knowledge. Creating useable knowledge requires learning, so Ward also creates a basic learning model for development. But Ward not only describes the technical tools needed to make lean product and process development actually work. He also delineates the management system, management behaviors, and mental models needed. In this breakthrough text, Ward: Asks fundamental questions about the purpose and “value added” in product development so you gain a crystal clear understanding of essential issues. Shows you how to find the most common forms of “knowledge waste” that plagues product development. Identifies four “cornerstones” of lean product development gleaned from the practices of successful companies like Toyota and its partners, and explains how they differ from conventional practices. Gives you specific, practical recommendations for establishing your own lean development processes. Melds observations of effective teamwork from his military background, engineering fundamentals from his education and personal experience, design methodology from his research, and theories about management and learning from his study of history and experiences with customers. Changes your thinking forever about product development.

The Pursuit of New Product Development

Author : Marc Annacchino
Publisher : Elsevier
ISBN 13 : 0080468322
Total Pages : 525 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis The Pursuit of New Product Development by : Marc Annacchino

Download or read book The Pursuit of New Product Development written by Marc Annacchino and published by Elsevier. This book was released on 2011-04-01 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. - Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle - Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance - Shows how to better identify and target product value propositions in product line extensions and in securing new markets

Managing the Design Factory

Author : Donald Reinertsen
Publisher : Simon and Schuster
ISBN 13 : 0684839911
Total Pages : 296 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Managing the Design Factory by : Donald Reinertsen

Download or read book Managing the Design Factory written by Donald Reinertsen and published by Simon and Schuster. This book was released on 1997-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.

Design Thinking

Author : Michael G. Luchs
Publisher : John Wiley & Sons
ISBN 13 : 1118971809
Total Pages : 456 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Design Thinking by : Michael G. Luchs

Download or read book Design Thinking written by Michael G. Luchs and published by John Wiley & Sons. This book was released on 2015-11-02 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

The Principles of Product Development Flow

Author : Donald G. Reinertsen
Publisher : Celeritas Pub
ISBN 13 : 9781935401001
Total Pages : 294 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Principles of Product Development Flow by : Donald G. Reinertsen

Download or read book The Principles of Product Development Flow written by Donald G. Reinertsen and published by Celeritas Pub. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book that comprehensively describes the underlying principles that create flow in product development processes. It covers 175 principles organized into eight major areas. It is of interest to managers and technical professionals responsible for product development processes.

Developing Products in Half the Time

Author : Preston G. Smith
Publisher : John Wiley & Sons
ISBN 13 : 0471292524
Total Pages : 325 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Developing Products in Half the Time by : Preston G. Smith

Download or read book Developing Products in Half the Time written by Preston G. Smith and published by John Wiley & Sons. This book was released on 1997-10-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue." Andrew Aquart, Director Product Development, Cordis, a Johnson & Johnson Company "This is practical, useful stuff for people competing in highly competitive fast moving business." Dr. Paul Borrill, Chief Scientist, Sun Microsystems "3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its balanced treatment." Ronald H. Kubinski, Manager New Product Commercialization Services, 3M Company "As the authors correctly point out, the Fuzzy Front End is the least expensive place to reduce cycle time. This book is one of the only sources of concepts, methods, and metrics for compressing this critical portion of the development process." David M. Lewis, Product Manager, Eastman Kodak Co. "Using these tools we've more than cut our time to market in half. The new edition of this classic crystallizes the synergy of the fast-to-market techniques, and the icons in the margins highlight the opportunities and pitfalls." Mike Brennan , Vice President of Product Development, Black & Decker

Designers

Author : Eckart Frankenberger
Publisher : Springer Science & Business Media
ISBN 13 : 1447112687
Total Pages : 337 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Designers by : Eckart Frankenberger

Download or read book Designers written by Eckart Frankenberger and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern product development means problem solving by teams in complex working environments. Thereby, the design process is influenced by factors from various fields, the task, the individual, the team, and the organisational context. This complex network of influences turns product development into a challenge with requirements for the designers aside from technical problems. This book contains the proceedings of the international symposium Designers - The Key to Successful Product Development held in Darmstadt, Germany, December 1997. During this meeting exponents from different leading research groups in engineering design came together to present and discuss their results. Within this volume different aims, issues and methods of design research are addressed in 23 contributions by different research groups. Structured in six sections according to the main fields of influence, it provides a survey of the state of scientifically-based knowledge and the trends of engineering design research on the influences leading to successful product development.

Functional Food Product Development

Author : Jim Smith
Publisher : John Wiley & Sons
ISBN 13 : 1444390392
Total Pages : 530 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Functional Food Product Development by : Jim Smith

Download or read book Functional Food Product Development written by Jim Smith and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth range from between 8.5% and 20% per year, or about four times that of the food industry in general. Global demand by 2013 is expected to be about $100 billion. With this demand for new products comes a demand for product development and supporting literature for that purpose. There is a wealth of research and development in this area and great scope for commercialization, and this book provides a much-needed review of important opportunities for new products, written by authors with in-depth knowledge of as yet unfulfilled health-related needs. This book addresses functional food product development from a number of perspectives: the process itself; health research that may provide opportunities; idea creation; regulation; and processes and ingredients. It also features case studies that illustrate real product development and commercialization histories. Written for food scientists and technologists, this book presents practical information for use in functional food product development. It is an essential resource for practitioners in functional food companies and food technology centres and is also of interest to researchers and students of food science. Key features: A comprehensive review of the latest opportunities in this commercially important sector of the food industry Includes chapters highlighting functional food opportunities for specific health issues such as obesity, immunity, brain health, heart disease and the development of children. New technologies of relevance to functional foods are also addressed, such as emulsion delivery systems and nanoencapsulation. Includes chapters on product design and the use of functional ingredients such as antioxidants, probiotics and prebiotics as well as functional ingredients from plant and dairy sources Specific examples of taking products to market are provided in the form of case studies e.g. microalgae functional ingredients Part of the Functional Food Science and Technology book series (Series Editor: Fereidoon Shahidi)

Improving and Accelerating Therapeutic Development for Nervous System Disorders

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309292492
Total Pages : 107 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Improving and Accelerating Therapeutic Development for Nervous System Disorders by : Institute of Medicine

Download or read book Improving and Accelerating Therapeutic Development for Nervous System Disorders written by Institute of Medicine and published by National Academies Press. This book was released on 2014-02-06 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving and Accelerating Therapeutic Development for Nervous System Disorders is the summary of a workshop convened by the IOM Forum on Neuroscience and Nervous System Disorders to examine opportunities to accelerate early phases of drug development for nervous system drug discovery. Workshop participants discussed challenges in neuroscience research for enabling faster entry of potential treatments into first-in-human trials, explored how new and emerging tools and technologies may improve the efficiency of research, and considered mechanisms to facilitate a more effective and efficient development pipeline. There are several challenges to the current drug development pipeline for nervous system disorders. The fundamental etiology and pathophysiology of many nervous system disorders are unknown and the brain is inaccessible to study, making it difficult to develop accurate models. Patient heterogeneity is high, disease pathology can occur years to decades before becoming clinically apparent, and diagnostic and treatment biomarkers are lacking. In addition, the lack of validated targets, limitations related to the predictive validity of animal models - the extent to which the model predicts clinical efficacy - and regulatory barriers can also impede translation and drug development for nervous system disorders. Improving and Accelerating Therapeutic Development for Nervous System Disorders identifies avenues for moving directly from cellular models to human trials, minimizing the need for animal models to test efficacy, and discusses the potential benefits and risks of such an approach. This report is a timely discussion of opportunities to improve early drug development with a focus toward preclinical trials.

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

Author : Roman Pichler
Publisher : Pichler Consulting
ISBN 13 : 1916303021
Total Pages : 228 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together by : Roman Pichler

Download or read book How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together written by Roman Pichler and published by Pichler Consulting. This book was released on 2020-03-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

New Product Development

Author : Sameer Kumar
Publisher : Springer Science & Business Media
ISBN 13 : 0387232737
Total Pages : 205 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis New Product Development by : Sameer Kumar

Download or read book New Product Development written by Sameer Kumar and published by Springer Science & Business Media. This book was released on 2006-10-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.