Proceedings Of The 1997 World Marketing Congress

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Proceedings of the 1997 World Marketing Congress

Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1997 World Marketing Congress by : Samsinar MD Sidin

Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1998 Multicultural Marketing Conference

Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat

Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Handbook of Culture and Glocalization

Author : Roudometof, Victor N.
Publisher : Edward Elgar Publishing
ISBN 13 : 1839109017
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook of Culture and Glocalization by : Roudometof, Victor N.

Download or read book Handbook of Culture and Glocalization written by Roudometof, Victor N. and published by Edward Elgar Publishing. This book was released on 2022-05-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse-based approaches to studying organizations have grown in significance over the last 25 years. This accessible and insightful book exemplifies how to use a discursive approach to study organizations. By drawing on her own empirical research, Cynthia Hardy aligns key theoretical assumptions with a range of case studies to demonstrate the value and adaptability of a discursive approach.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Leveraging Consumer Behavior and Psychology in the Digital Economy

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1799830438
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd

Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Global Perspectives in Marketing for the 21st Century

Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai

Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Malignant Narcissism

Author : Cary Stacy Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440874077
Total Pages : 226 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Malignant Narcissism by : Cary Stacy Smith

Download or read book Malignant Narcissism written by Cary Stacy Smith and published by Bloomsbury Publishing USA. This book was released on 2021-03-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, a psychologist and a professor detail the history, psychology, and effects of this little-studied condition that has altered individuals and societies worldwide, arguing that the disorder deserves its own classification. Psychoanalyst Erich Fromm in 1964 developed the term "malignant narcissism," believing it to be the worst form of psychopathology, a disorder that essentially epitomized evil. Malignant narcissism, however, has never been identified as a clinical condition in the Diagnostic and Statistical Manual of Mental Disorders; instead, it is seen as a conglomeration of several other disorders. Yet researchers since Fromm have described malignant narcissists as unique in their callous nature and proclivity to extreme violence, with a component of sadism bringing them pleasure when inflicting pain. The largest concern about malignant narcissists is that "some have the ability and wherewithal to rise to great positions of power and influence" and to affect large numbers of people. Authors Smith and Hung explain the differences between malignant narcissists, "everyday" narcissists, and psychopaths, illustrating these conditions with vignettes of historic public figures and people in popular culture, among others.

Marketing and Multicultural Diversity

Author : C. P. Rao
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754643265
Total Pages : 296 pages
Book Rating : 4.6/5 (432 download)

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Book Synopsis Marketing and Multicultural Diversity by : C. P. Rao

Download or read book Marketing and Multicultural Diversity written by C. P. Rao and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.

Ethnic Marketing

Author : Guilherme Pires
Publisher : Routledge
ISBN 13 : 1135046395
Total Pages : 383 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Ethnic Marketing by : Guilherme Pires

Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Human–Systems Integration

Author : Guy André Boy
Publisher : CRC Press
ISBN 13 : 1000028364
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Human–Systems Integration by : Guy André Boy

Download or read book Human–Systems Integration written by Guy André Boy and published by CRC Press. This book was released on 2020-01-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human–Systems Integration: From Virtual to Tangible Subject Guide: Ergonomics and Human Factors This book is an attempt to better formalize a systemic approach to human–systems integration (HSI). Good HSI is a matter of maturity... it takes time to mature. It takes time for a human being to become autonomous, and then mature! HSI is a matter of human–machine teaming, where human–machine cooperation and coordination are crucial. We cannot think engineering design without considering people and organizations that go with it. We also cannot think new technology, new organizations, and new jobs without considering change management. More specifically, this book is a follow-up of previous contributions in human-centered design and practice in the development of virtual prototypes that requires progressive operational tangibility toward HSI. The book discusses flexibility in design and operations, tangibility of software-intensive systems, virtual human-centered design, increasingly autonomous complex systems, human factors and ergonomics of sociotechnical systems, systems integration, and changed management in digital organizations. The book will be of interest to industry, academia, those involved with systems engineering, human factors, and the broader public.

ENTREPRENEURSHIP AMIDST PANDEMIC COVID19

Author : Dr. Amit Verma
Publisher : Book Rivers
ISBN 13 : 9389914957
Total Pages : 481 pages
Book Rating : 4.3/5 (899 download)

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Book Synopsis ENTREPRENEURSHIP AMIDST PANDEMIC COVID19 by : Dr. Amit Verma

Download or read book ENTREPRENEURSHIP AMIDST PANDEMIC COVID19 written by Dr. Amit Verma and published by Book Rivers. This book was released on 2021-03-11 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Family, Children, and Tourism in China

Author : Mimi Li
Publisher : Routledge
ISBN 13 : 1000522377
Total Pages : 200 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Family, Children, and Tourism in China by : Mimi Li

Download or read book Family, Children, and Tourism in China written by Mimi Li and published by Routledge. This book was released on 2021-12-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores various issues in family tourism studies and complements the dramatic development of this market segment in China. The book concentrates on family and children tourism, and through its chapters, hopes to enrich the landscape of family tourism in academia. The family market in tourism has received increasing attention over past decades. Yet academic endeavors in this area remain somewhat lacking in depth and scope. In addition to imbalanced contributions from authors of diverse backgrounds, the extant literature suffers from insufficient inclusion of children. Relevant studies are largely limited to conventional tourism destinations such as beaches and cultural attractions. In response to growing academic interest in family tourism, this book is a compilation of eight chapters that attempt to push the scope and boundaries of existing research on family tourism. The chapters in this book were originally published as a special issue of the Journal of China Tourism Research.

Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand

Author : Anthony Pecotich
Publisher : Routledge
ISBN 13 : 1315498766
Total Pages : 727 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand by : Anthony Pecotich

Download or read book Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand written by Anthony Pecotich and published by Routledge. This book was released on 2016-07-22 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

Consumer Behaviour

Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Consumer Behaviour by : Leon Schiffman

Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Strengthening Sustainable Digitalization of Asian Economy and Society

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Strengthening Sustainable Digitalization of Asian Economy and Society by : Ordóñez de Pablos, Patricia

Download or read book Strengthening Sustainable Digitalization of Asian Economy and Society written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-03-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.

Wine and The Gift

Author : Peter J. Howland
Publisher : Taylor & Francis
ISBN 13 : 1000802671
Total Pages : 288 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Wine and The Gift by : Peter J. Howland

Download or read book Wine and The Gift written by Peter J. Howland and published by Taylor & Francis. This book was released on 2022-12-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption. Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.