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Author : John Metts Willits
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.F/5 ( download)
Download or read book A Method for Measuring the Effectiveness of Department Store Advertising written by John Metts Willits and published by . This book was released on 1936 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ohio State University. Graduate School
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.M/5 ( download)
Download or read book Abstracts of Masters' Theses written by Ohio State University. Graduate School and published by . This book was released on 1957 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 982 pages
Book Rating : 4.3/5 (91 download)
Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1947 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (3 download)
Download or read book Marketing Research Report written by and published by . This book was released on 1960 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York University. Graduate School of Business Administration
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.0/5 ( download)
Download or read book Bibliography of Graduate Theses in the Field of Marketing written by New York University. Graduate School of Business Administration and published by . This book was released on 1957 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.F/5 ( download)
Download or read book Journal of Advertising Research written by and published by . This book was released on 1967 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York University. Graduate School of Business Administration
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 (243 download)
Download or read book Bibliography of Graduate Theses in the Field of Marketing Written at U. S. Colleges and Universities 1950-1957 written by New York University. Graduate School of Business Administration and published by . This book was released on 1957 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanford University
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.F/5 ( download)
Download or read book Abstracts of Dissertations for the Degrees of Doctor of Philosophy and Doctor of Education written by Stanford University and published by . This book was released on 1937 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Institute of Certified Public Accountants
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.F/5 ( download)
Download or read book Accountants' Index written by American Institute of Certified Public Accountants and published by . This book was released on 1928 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1119721296
Total Pages : 230 pages
Book Rating : 4.1/5 (197 download)
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author : Scott M. Smith
Publisher : SAGE
ISBN 13 : 9780761988526
Total Pages : 910 pages
Book Rating : 4.9/5 (885 download)
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author : United States. Congress. House. Committee on Appropriations
Publisher :
ISBN 13 :
Total Pages : 1278 pages
Book Rating : 4.:/5 (6 download)
Download or read book Department of Agriculture Appropriation Bill written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1967 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations
Publisher :
ISBN 13 :
Total Pages : 1280 pages
Book Rating : 4.F/5 ( download)
Download or read book Department of Agriculture Appropriations for 1967 written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1966 with total page 1280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (21 download)
Download or read book Modern Business: Advertising campaigns written by and published by . This book was released on 1919 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David S. Williams
Publisher : John Wiley & Sons
ISBN 13 : 1118863194
Total Pages : 178 pages
Book Rating : 4.1/5 (188 download)
Download or read book Connected CRM written by David S. Williams and published by John Wiley & Sons. This book was released on 2014-02-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.” —Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.” —Manish Bhatt, SVP and Chief Digital Officer, MetLife “In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.” —Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!” —Steve Cone, EVP of Integrated Value and Strategy, AARP “The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.” —Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1317429796
Total Pages : 248 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1000190374
Total Pages : 254 pages
Book Rating : 4.0/5 (1 download)
Download or read book Marketing Strategy for the Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2020-09-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
