Sun Tzu and the Art of Business

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Publisher : OUP USA
ISBN 13 : 0199782911
Total Pages : 343 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Principles of Strategy

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Publisher : Forgotten Books
ISBN 13 : 9781528181853
Total Pages : 388 pages
Book Rating : 4.1/5 (818 download)

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Book Synopsis Principles of Strategy by : William K. Naylor

Download or read book Principles of Strategy written by William K. Naylor and published by Forgotten Books. This book was released on 2017-09-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Principles of Strategy: With Historical Illustrations To these writers I desire to give full credit; also to the following persons Whose writings I have studied, making extracts, notations, and getting ideas therefrom. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Military Strategy

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Publisher : Potomac Books, Inc.
ISBN 13 : 1597974005
Total Pages : 1019 pages
Book Rating : 4.5/5 (979 download)

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Book Synopsis Military Strategy by : John M. Collins

Download or read book Military Strategy written by John M. Collins and published by Potomac Books, Inc.. This book was released on 2011 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the principles, theories, policies, and other fundamentals of modern warfare and their applications in the twenty-first century.

Art of War

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Publisher : Tuttle Publishing
ISBN 13 : 1462906265
Total Pages : 134 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Art of War by : Stephen F. Kaufman

Download or read book Art of War written by Stephen F. Kaufman and published by Tuttle Publishing. This book was released on 2012-04-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.

Mastering the Art of War

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Publisher : Shambhala Publications
ISBN 13 : 1590302648
Total Pages : 226 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Mastering the Art of War by : Liang Zhuge

Download or read book Mastering the Art of War written by Liang Zhuge and published by Shambhala Publications. This book was released on 2005 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composed by two prominent statesmen-generals of classical China, this book develops the strategies of Sun Tzu's classic, The Art of War , into a complete handbook of organization and leadership. The great leaders of ancient China who were trained in Sun Tzu's principles understood how war is waged successfully, both materially and mentally, and how victory and defeat follow clear social, psychological, and environmental laws. Drawing on episodes from the panorama of Chinese history, Mastering the Art of War presents practical summaries of these essential laws along with tales of conflict and strategy that show in concrete terms the proper use of Sun Tzu's principles. The book also examines the social and psychological aspects of organization and crisis management. The translator's introduction surveys the Chinese philosophies of war and conflict and explores in depth the parallels between The Art of War and the oldest handbook of strategic living, the I Ching (Book of Changes).

Good Strategy Bad Strategy

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Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071427319
Total Pages : 260 pages
Book Rating : 4.4/5 (273 download)

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Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson

Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!

Some Principles of Maritime Strategy

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Publisher : BoD – Books on Demand
ISBN 13 : 3734026652
Total Pages : 254 pages
Book Rating : 4.7/5 (34 download)

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Book Synopsis Some Principles of Maritime Strategy by : Julian Stafford Corbett

Download or read book Some Principles of Maritime Strategy written by Julian Stafford Corbett and published by BoD – Books on Demand. This book was released on 2018-09-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original: Some Principles of Maritime Strategy by Julian Stafford Corbett

Your Strategy Needs a Strategy

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Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

The Art Of War

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Publisher :
ISBN 13 :
Total Pages : 137 pages
Book Rating : 4.7/5 (376 download)

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Book Synopsis The Art Of War by : Sun Tzu

Download or read book The Art Of War written by Sun Tzu and published by . This book was released on 2021-04-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Appear weak when you are strong, and strong when you are weak." ― Sun Tzu, The Art of War This is a complete edition which also contains Preface, Introduction, appreciations of Sun Tzu, Apologies for war and Bibliography. Don't be fooled by other versions as they are incomplete and are 50 page Bullet Points Pamphlets.This edition was translated by Lionel Giles, first published in 1910. The Art of War is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). The work, which is attributed to the ancient Chinese military strategist Sun Tzu is composed of 13 chapters. Each one is devoted to a different set of skills related to warfare and how it applies to military strategy and tactics. For almost 1,500 years it was the lead text in an anthology that was formalized as the Seven Military Classics by Emperor Shenzong of Song in 1080. The Art of War remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond. The book contained a detailed explanation and analysis of the Chinese military, from weapons and strategy to rank and discipline. Sun also stressed the importance of intelligence operatives and espionage to the war effort. Because Sun has long been considered to be one of history's finest military tacticians and analysts, his teachings and strategies formed the basis of advanced military training for millennia to come. A True Classic that Belongs on Every Bookshelf!

The Art of Learning

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Publisher : Simon and Schuster
ISBN 13 : 0743277465
Total Pages : 291 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Art of Learning by : Josh Waitzkin

Download or read book The Art of Learning written by Josh Waitzkin and published by Simon and Schuster. This book was released on 2008-05-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eight-time national chess champion and world champion martial artist shares the lessons he has learned from two very different competitive arenas, identifying key principles about learning and performance that readers can apply to their life goals. Reprint. 35,000 first printing.

Carrying the War to the Enemy

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Publisher : University of Oklahoma Press
ISBN 13 : 080618597X
Total Pages : 356 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Carrying the War to the Enemy by : Michael R. Matheny

Download or read book Carrying the War to the Enemy written by Michael R. Matheny and published by University of Oklahoma Press. This book was released on 2012-10-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military commanders turn tactics into strategic victory by means of "operational art," the knowledge and creative imagination commanders and staff employ in designing, synchronizing, and conducting battles and major operations to achieve strategic goals. Until now, historians of military theory have generally agreed that modern operational art developed between the first and second world wars, not in the United States but in Germany and the Soviet Union, whose armies were supposedly the innovators and greatest practitioners of operational art. Some have even claimed that U.S. forces struggled in World War II because their commanders had no systematic understanding of operational art. Michael R. Matheny believes previous studies have not appreciated the evolution of U.S. military thinking at the operational level. Although they may rightly point to the U.S. Army's failure to modernize or develop a sophisticated combined arms doctrine during the interwar years, they focus too much on technology or tactical doctrine. In his revealing account, Matheny shows that it was at the operational level, particularly in mounting joint and combined operations, that senior American commanders excelled—and laid a foundation for their country's victory in World War II. Matheny draws on archival materials from military educational institutions, planning documents, and operational records of World War II campaigns. Examining in detail the development of American operational art as land, sea, and air power matured in the twentieth century, he shows that, contrary to conventional wisdom, U.S. war colleges educated and trained commanders during the interwar years specifically for the operational art they employed in World War II. After 1945, in the face of nuclear warfare, the American military largely abandoned operational art. But since the Vietnam War, U.S. commanders have found operational art increasingly important as they pursue modern global and expeditionary warfare requiring coordination among multiple service branches and the forces of allied countries.

Principles of War

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Publisher : Courier Corporation
ISBN 13 : 0486136256
Total Pages : 100 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Principles of War by : Carl von Clausewitz

Download or read book Principles of War written by Carl von Clausewitz and published by Courier Corporation. This book was released on 2012-03-08 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVThe most cited, most controversial, and most modern book on warfare. The author examines moral and psychological aspects of war: courage, audacity, self-sacrifice, the importance of morale and public opinion, more. /div

The Art of Strategy

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Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.6/5 (317 download)

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Book Synopsis The Art of Strategy by : Sun Tzu

Download or read book The Art of Strategy written by Sun Tzu and published by . This book was released on 2020-04-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is strategy? Why do you need it? How do you do it? The Art Of Strategy provides timeless answers to these eternal questions. It is a short introduction to strategy through the insights of three successful strategists: Sun Tzu, John Boyd and Simon Wardley. It is a modern reading of Sun Tzu's The Art of War -- the strategy classic written in China around 500 BC -- using the lenses of Boyd (OODA "loop" inventor) and Wardley (Wardley Map inventor). Each chapter gently transforms The Art of War into a modern business setting and includes material from Boyd and Wardley in separate sections to complement and clarify Sun Tzu's terse, poetic text. The idea is to serve strategy in13 short chapters requiring 5-10 minutes reading time each. Additionally, an extensive glossary is provided since many Chinese concepts are purposefully abstract and ambiguous.As a positive side effect, it may also provide an improved under-standing of the (geo)political gameplays by Boris Johnson, DonaldTrump, Vladimir Putin and Xí Jìnpíng who are all inspired by SunTzu. "The Art of Strategy is condensed knowledge that all managers, agile coaches and other leaders should have. This is three thinkers from very different contexts. But as Erik has put it, with similarities and differences topic by topic, a fourth voice appears. That voice belongs to the interaction between the three narrators and it gives as much value to me as a reader as the other three voices do." Staffan Nöteberg, author of Monotasking Erik Schön is an executive, strategist and keynote speaker who has successfully developed and deployed strategy for more than 20 years in small, medium and larger enterprises.

Universal Principles of Art

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Publisher : Rockport Publishers
ISBN 13 : 1627885587
Total Pages : 211 pages
Book Rating : 4.6/5 (278 download)

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Book Synopsis Universal Principles of Art by : John A Parks

Download or read book Universal Principles of Art written by John A Parks and published by Rockport Publishers. This book was released on 2014-11-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A follow-up to Rockport Publishers' best-selling Universal Principles of Design, a new volume will present one hundred principles, fundamental ideas and approaches to making art, that will guide, challenge and inspire any artist to make better, more focused art.Universal Principles of Art serves as a wealth of prompts, hints, insights and roadmaps that will open a world of possibilities and provide invaluable keys to both understanding art works and generating new ones. Respected artist John A. Parks will explore principles that involve both techniques and concepts in art-making, covering everything from the idea of beauty to glazing techniques to geometric ideas in composition to minimalist ideology. Techniques are simple, direct and easily followed by any artist at any level. This incredibly detailed reference book is the standard for artists, historians, educators, professionals and students who seek to broaden and improve their art expertise.

Principles and Practices of Strategic Management

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Publisher : Cognella Academic Publishing
ISBN 13 : 9781621313045
Total Pages : 126 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Principles and Practices of Strategic Management by : Linda L. Brennan

Download or read book Principles and Practices of Strategic Management written by Linda L. Brennan and published by Cognella Academic Publishing. This book was released on 2012-07 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic.

On Tactics

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Publisher : Naval Institute Press
ISBN 13 : 1682471640
Total Pages : 184 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis On Tactics by : Brett Friedman

Download or read book On Tactics written by Brett Friedman and published by Naval Institute Press. This book was released on 2017-05-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally setting out to write the very book that he would have wanted to own as a young infantryman, the author penned On Tactics as a remedy for navigating the chaotic and inchoate realm of tactical theory. Challenging centuries-old conventional wisdom regarding the principles of war, tactics, and the roles of strategy, doctrine, experiential learning, and military history, Friedman's work offers a striking synthesis of thinking on tactics as well as strategy. Part One of the book establishes a tactical system meant to replace the Principles of War checklist. First, the contextual role of tactics with regards to strategy and war will be established. This will necessarily lean on major strategic theories in order to illuminate the role of tactics. This section will be formed around the Physical, Mental, and Moral planes of battlefield interaction used by theorists such as J.F.C Fuller and John Boyd. Each plane will then be examined in turn, and many of the classic Principles of War will be discussed along with some new ones. It will present some standard methods that tacticians can use to gain an advantage on the battlefield using historical examples that illustrate each concept. These "tactical tenets" include maneuver, mass, firepower, tempo, surprise, deception, confusion, shock, and the role of the moral aspects of combat. Finally, Part One will circle back around by discussing the role of tactical victory- once achieved- in contributed to a strategy. Part One is short by design. It is intended to be both compelling and easily mastered for junior non-commissioned officers and company grade officers, while still rich enough to be interesting to both specialist and non-specialist academics. It is a book meant not just for bookshelves but also for ruck sacks and cargo pockets. Part Two builds on Part One by exploring concepts with which the tactician must be familiar with such as the culminating point of victory, mission tactics and decentralized command and control, offensive and defensive operations, and the initiative. Part Three will conclude the book examining implications of the presented tactical systems to a variety of other issues in strategic studies.