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Author :
Publisher :
ISBN 13 : 9788491802266
Total Pages : 538 pages
Book Rating : 4.8/5 (22 download)
Download or read book Principios y estrategias de marketing (vol.1). Nueva edición revisada y ampliada written by and published by . This book was released on with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Imma Rodríguez Ardura
Publisher : Editorial UOC
ISBN 13 : 8491802290
Total Pages : 336 pages
Book Rating : 4.4/5 (918 download)
Download or read book Principios y estrategias de marketing (Vol.1) written by Imma Rodríguez Ardura and published by Editorial UOC. This book was released on 2019-04-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing es clave para todas las empresas. De las decisiones de marketing que tomen dependerá que se relacionen de manera eficiente con los consumidores, desplieguen propuestas de valor que satisfagan las necesidades de los consumidores de un modo superior a la competencia, se responsabilicen de las consecuencias de sus actividades de negocio y generen beneficios. Este libro expone principios y estrategias fundamentales del marketing actual, con los que se obtienen conocimientos útiles sobre el mercado, se segmenta y selecciona el mercado objetivo, se posiciona la marca sobre ventajas competitivas sostenibles y se crea valor para los consumidores. De la mano de situaciones de negocio reales, también se presentan las últimas tendencias en marketing móvil y de medios sociales, en marketing relacional, en la orientación a la creación de valor y en la ética y la responsabilidad social en marketing.
Author :
Publisher : ESIC Editorial
ISBN 13 : 9788473564687
Total Pages : 820 pages
Book Rating : 4.5/5 (646 download)
Download or read book Principios de marketing written by and published by ESIC Editorial. This book was released on 2006 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: La nueva edición de Principios de Marketing realiza un amplio recorrido por la moderna La nueva edición de Principios de Marketing realiza un amplio recorrido por la moderna concepción del marketing desde una perspectiva tanto estratégica como operativa. Este libro aporta, a diferencia de otras obras de marketing, la posibilidad de acercarse a los nuevos métodos en la gestión de clientes y a los instrumentos más actuales de comercialización que aplican las empresas en la realidad. o Qué es el valor del tiempo de vida del cliente para la empresa? Cómo se coordinan las acciones de cross-selling y up-selling en la gestión del valor del cliente? o ¿Cuál es la principal causa de fracaso en la implantación de la estrategia de gestión de relaciones con los clientes CRM? oQué tendencias actuales influyen más sobre el comportamiento de compra de los consumidores? o ¿Qué variables y medidas integran los sistemas de control de las acciones de marketing que puede implantar la empresa? o ¿Cuáles son los principales servicios de información electrónicos a disposición de las empresas en la actualidad?. Qué reglas hay que seguir para obtener el éxito en el lanzamiento de nuevos productos al mercado? o ¿Cuáles son los principales instrumentos apra aumentar la rotación y rentabilidad de los productos en el punto de venta? ¿Qué principales formas de publicidad no convencional en televisión utilizan las empresas? En este texto el lector encontrará respuesta a estas y muchas otras preguntas, además de una gran cantidad de ejemplos, ilustraciones y esquemas que facilitan la comprensión y aplicación. Un libro válido tanto para el aprendizaje de estudiantes como para la consulta del profesional de marketing.
Author : Águeda Esteban Talaya
Publisher : ESIC Editorial
ISBN 13 : 9788473565721
Total Pages : 840 pages
Book Rating : 4.5/5 (657 download)
Download or read book Principios de marketing written by Águeda Esteban Talaya and published by ESIC Editorial. This book was released on 2008-10 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: La nueva edición de Principios de Marketing realiza un amplio recorrido por la moderna concepción del marketing desde una perspectiva tanto estratégica como operativa. Este libro aporta, a diferencia de otras obras de marketing, la posibilidad de acercarse a los nuevos métodos en la gestión de clientes y a los instrumentos más actuales de comercialización que aplican las empresas en la realidad. • ¿Qué es el valor del tiempo de vida del cliente para la empresa? ¿Cómo se coordinan las acciones de cross-selling y up-selling en la gestión del valor del cliente? • ¿Cuál es la principal causa de fracaso en la implantación de la estrategia de gestión de relaciones con los clientes CRM? • ¿Qué tendencias actuales influyen más sobre el comportamiento de compra de los consumidores? • ¿Qué variables y medidas integran los sistemas de control de las acciones de marketing que puede implantar la empresa? • ¿Cuáles son los principales servicios de información electrónicos a disposición de las empresas en la actualidad? • ¿Qué reglas hay que seguir para obtener el éxito en el lanzamiento de nuevos productos al mercado? • ¿Cuáles son los principales instrumentos apra aumentar la rotación y rentabilidad de los productos en el punto de venta? • ¿Qué principales formas de publicidad no convencional en televisión utilizan las empresas? En este texto el lector encontrará respuesta a estas y muchas otras preguntas, además de una gran cantidad de ejemplos, ilustraciones y esquemas que facilitan la comprensión y aplicación. Un libro válido tanto para el aprendizaje de estudiantes como para la consulta del profesional de marketing. Autores: Águeda Esteban Talaya, Jesús García de Madariaga, Ma José Narros González, Cristina Olarte Pascual, Eva Marina Reinares Lara, Manuela Saco Vázquez. ÍNDICE Marketing: funciones y entorno &● Mercado y demanda en marketing &● Planificación y organización de marketing&● Información e investigación de marketing &● Producto &● Distribución comercial &● Comunicación comercial
Author : Imma Rodríguez Ardura
Publisher : Editorial UOC
ISBN 13 : 8491802991
Total Pages : 449 pages
Book Rating : 4.4/5 (918 download)
Download or read book Principios y estrategias de marketing (vol.2) written by Imma Rodríguez Ardura and published by Editorial UOC. This book was released on 2019-05-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing es clave para todas las empresas. De las decisiones de marketing que tomen dependerá que se relacionen de manera eficiente con los consumidores, desplieguen propuestas de valor que satisfagan las necesidades de los consumidores de un modo superior a la competencia, se responsabilicen de las consecuencias de sus actividades de negocio y generen beneficios. Este libro expone principios y estrategias fundamentales del marketing actual, con los que se obtienen conocimientos útiles sobre el mercado, se segmenta y selecciona el mercado objetivo, se posiciona la marca sobre ventajas competitivas sostenibles y se crea valor para los consumidores. De la mano de situaciones de negocio reales, también se presentan las últimas tendencias en marketing móvil y de medios sociales, en marketing relacional, en la orientación a la creación de valor y en la ética y la responsabilidad social en marketing.
Author : Imma Rodríguez Ardura
Publisher :
ISBN 13 : 9788497884266
Total Pages : 464 pages
Book Rating : 4.8/5 (842 download)
Download or read book Principios y estrategias de marketing written by Imma Rodríguez Ardura and published by . This book was released on 2006 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra permite conocer en profundidad los temas relevantes en materia de MKT y aborda, también, las más recientes ideas y aproximaciones al mercado. Con ello, pretende facilitar la comprensión de los entornos competitivos actuales, el diseño de las estrategias más adecuadas en cada situación y el desarrollo de inicitaivas de MKT realmente efectivas.
Author : World Bank
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (318 download)
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Author : Gabriele Kuby
Publisher :
ISBN 13 : 9783982147307
Total Pages : 316 pages
Book Rating : 4.1/5 (473 download)
Download or read book The Global Sexual Revolution written by Gabriele Kuby and published by . This book was released on 2019-10-24 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the standard work on The Global Sexual Revolution. First published in 2012, it is translated into 15 languages and updated for this edition. The new ideology of gender denies the binary structure of human existence as man and woman and overthrows moral limitations of sexuality. This destroys marriage and family as the foundation of culture.
Author : V. Kashturi Rangan
Publisher : John Wiley & Sons
ISBN 13 : 0787988545
Total Pages : 455 pages
Book Rating : 4.7/5 (879 download)
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Author : Fundação Bienal de São Paulo
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.:/5 (321 download)
Download or read book 27a Bienal de São Paulo written by Fundação Bienal de São Paulo and published by . This book was released on 2006 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : João Guilherme Biehl
Publisher : Univ of California Press
ISBN 13 : 0520247930
Total Pages : 477 pages
Book Rating : 4.5/5 (22 download)
Download or read book Subjectivity written by João Guilherme Biehl and published by Univ of California Press. This book was released on 2007-04-11 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talks about the ways personal lives are being undone and remade today. This book examines the ethnography of the modern subject, probes the continuity and diversity of modes of personhood across a range of Western and non-Western societies. It considers what happens to individual subjectivity when environments such as communities are transformed.
Author : Javier Muñoz-Basols
Publisher : Routledge
ISBN 13 : 1317294181
Total Pages : 702 pages
Book Rating : 4.3/5 (172 download)
Download or read book The Routledge Handbook of Spanish Language Teaching written by Javier Muñoz-Basols and published by Routledge. This book was released on 2018-10-17 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Spanish Language Teaching: metodologías, contextos y recursos para la enseñanza del español L2, provides a comprehensive, state-of-the-art account of the main methodologies, contexts and resources in Spanish Language Teaching (SLT), a field that has experienced significant growth world-wide in recent decades and has consolidated as an autonomous discipline within Applied Linguistics. Written entirely in Spanish, the volume is the first handbook on Spanish Language Teaching to connect theories on language teaching with methodological and practical aspects from an international perspective. It brings together the most recent research and offers a broad, multifaceted view of the discipline. Features include: Forty-four chapters offering an interdisciplinary overview of SLT written by over sixty renowned experts from around the world; Five broad sections that combine theoretical and practical components: Methodology; Language Skills; Formal and Grammatical Aspects; Sociocultural Aspects; and Tools and Resources; In-depth reflections on the practical aspects of Hispanic Linguistics and Spanish Language Teaching to further engage with new theoretical ideas and to understand how to tackle classroom-related matters; A consistent inner structure for each chapter with theoretical aspects, methodological guidelines, practical considerations, and valuable references for further reading; An array of teaching techniques, reflection questions, language samples, design of activities, and methodological guidelines throughout the volume. The Routledge Handbook of Spanish Language Teaching contributes to enriching the field by being an essential reference work and study material for specialists, researchers, language practitioners, and current and future educators. The book will be equally useful for people interested in curriculum design and graduate students willing to acquire a complete and up-to-date view of the field with immediate applicability to the teaching of the language.
Author : Rudolf Von Jhering
Publisher : Legare Street Press
ISBN 13 : 9781015674073
Total Pages : 0 pages
Book Rating : 4.6/5 (74 download)
Download or read book Geist Des Römischen Rechts Auf Den Verschiedenen Stufen Seiner Entwicklung written by Rudolf Von Jhering and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Lourdes Casanova
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.A/5 ( download)
Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Author : Eric Scerri
Publisher : Oxford University Press
ISBN 13 : 0190233001
Total Pages : 263 pages
Book Rating : 4.1/5 (92 download)
Download or read book A Tale of Seven Scientists and a New Philosophy of Science written by Eric Scerri and published by Oxford University Press. This book was released on 2016-10-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his latest book, Eric Scerri presents a completely original account of the nature of scientific progress. It consists of a holistic and unified approach in which science is seen as a living and evolving single organism. Instead of scientific revolutions featuring exceptionally gifted individuals, Scerri argues that the "little people" contribute as much as the "heroes" of science. To do this he examines seven case studies of virtually unknown chemists and physicists in the early 20th century quest to discover the structure of the atom. They include the amateur scientist Anton van den Broek who pioneered the notion of atomic number as well as Edmund Stoner a then physics graduate student who provided the seed for Pauli's Exclusion Principle. Another case is the physicist John Nicholson who is virtually unknown and yet was the first to propose the notion of quantization of angular momentum that was soon put to good use by Niels Bohr. Instead of focusing on the logic and rationality of science, Scerri elevates the role of trial and error and multiple discovery and moves beyond the notion of scientific developments being right or wrong. While criticizing Thomas Kuhn's notion of scientific revolutions he agrees with Kuhn that science is not drawn towards an external truth but is rather driven from within. The book will enliven the long-standing debate on the nature of science, which has increasingly shied away from the big question of "what is science?"
Author : Narciso G. Menocal
Publisher : SIU Press
ISBN 13 : 9780809316243
Total Pages : 160 pages
Book Rating : 4.3/5 (162 download)
Download or read book Taliesin 1911-1914 written by Narciso G. Menocal and published by SIU Press. This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Begins a series on architect Frank Lloyd Wright, with five essays on the house many consider his architectural self-portrait. It burned down three years after its construction, and so remains his most elusive design. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Jason Hackworth
Publisher : Cornell University Press
ISBN 13 : 0801470048
Total Pages : 248 pages
Book Rating : 4.8/5 (14 download)
Download or read book The Neoliberal City written by Jason Hackworth and published by Cornell University Press. This book was released on 2014-01-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift in the ideological winds toward a "free-market" economy has brought profound effects in urban areas. The Neoliberal City presents an overview of the effect of these changes on today's cities. The term "neoliberalism" was originally used in reference to a set of practices that first-world institutions like the IMF and World Bank impose on third-world countries and cities. The support of unimpeded trade and individual freedoms and the discouragement of state regulation and social spending are the putative centerpieces of this vision. More and more, though, people have come to recognize that first-world cities are undergoing the same processes. In The Neoliberal City, Jason Hackworth argues that neoliberal policies are in fact having a profound effect on the nature and direction of urbanization in the United States and other wealthy countries, and that much can be learned from studying its effect. He explores the impact that neoliberalism has had on three aspects of urbanization in the United States: governance, urban form, and social movements. The American inner city is seen as a crucial battle zone for the wider neoliberal transition primarily because it embodies neoliberalism's antithesis, Keynesian egalitarian liberalism. Focusing on issues such as gentrification in New York City; public-housing policy in New York, Chicago, and Seattle; downtown redevelopment in Phoenix; and urban-landscape change in New Brunswick, N.J., Hackworth shows us how material and symbolic changes to institutions, neighborhoods, and entire urban regions can be traced in part to the rise of neoliberalism.
