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Pricing Of Products & Services

Author : Tridib Mazumbar
Publisher : World Scientific
ISBN 13 : 9811204195
Total Pages : 377 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Pricing Of Products & Services by : Tridib Mazumbar

Download or read book Pricing Of Products & Services written by Tridib Mazumbar and published by World Scientific. This book was released on 2020-12-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.

Pricing with Confidence

Author : Reed K. Holden
Publisher : John Wiley & Sons
ISBN 13 : 1118045343
Total Pages : 242 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Pricing with Confidence by : Reed K. Holden

Download or read book Pricing with Confidence written by Reed K. Holden and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Innovation in Pricing

Author : Andreas Hinterhuber
Publisher : Routledge
ISBN 13 : 1136199748
Total Pages : 447 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Innovation in Pricing by : Andreas Hinterhuber

Download or read book Innovation in Pricing written by Andreas Hinterhuber and published by Routledge. This book was released on 2013-05-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Pricing for Profit

Author : Dale FURTWENGLER
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814415180
Total Pages : 237 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Pricing for Profit by : Dale FURTWENGLER

Download or read book Pricing for Profit written by Dale FURTWENGLER and published by AMACOM Div American Mgmt Assn. This book was released on 2009-09-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.

The Psychology of Price

Author : Leigh Caldwell
Publisher : Jaico Publishing House
ISBN 13 : 8184957688
Total Pages : 170 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis The Psychology of Price by : Leigh Caldwell

Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

Monetizing Innovation

Author : Madhavan Ramanujam
Publisher : John Wiley & Sons
ISBN 13 : 1119240867
Total Pages : 263 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Monetizing Innovation by : Madhavan Ramanujam

Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Pricing and Profitability Management

Author : Julie Meehan
Publisher : John Wiley & Sons
ISBN 13 : 047082705X
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Pricing and Profitability Management by : Julie Meehan

Download or read book Pricing and Profitability Management written by Julie Meehan and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

Pricing

Author : Ernst-Jan Bouter
Publisher : Firstprice Bv
ISBN 13 : 9789082069303
Total Pages : 226 pages
Book Rating : 4.0/5 (693 download)

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Book Synopsis Pricing by : Ernst-Jan Bouter

Download or read book Pricing written by Ernst-Jan Bouter and published by Firstprice Bv. This book was released on 2013-07-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE's shortcomings in pricing. After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!

Software Product Management and Pricing

Author : Hans-Bernd Kittlaus
Publisher : Springer Science & Business Media
ISBN 13 : 3540769870
Total Pages : 234 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Software Product Management and Pricing by : Hans-Bernd Kittlaus

Download or read book Software Product Management and Pricing written by Hans-Bernd Kittlaus and published by Springer Science & Business Media. This book was released on 2008-12-18 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

The Pricing Journey

Author : Stephan M. Liozu
Publisher : Stanford University Press
ISBN 13 : 0804794413
Total Pages : 236 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Pricing Journey by : Stephan M. Liozu

Download or read book The Pricing Journey written by Stephan M. Liozu and published by Stanford University Press. This book was released on 2015-04-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

Pricing and Revenue Optimization

Author : Robert Phillips
Publisher : Stanford University Press
ISBN 13 : 0804781648
Total Pages : 470 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Pricing and Revenue Optimization by : Robert Phillips

Download or read book Pricing and Revenue Optimization written by Robert Phillips and published by Stanford University Press. This book was released on 2005-08-05 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

Pricing Strategy

Author : Tim J. Smith
Publisher : Thomson South-Western
ISBN 13 : 9781111571290
Total Pages : 318 pages
Book Rating : 4.5/5 (712 download)

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Book Synopsis Pricing Strategy by : Tim J. Smith

Download or read book Pricing Strategy written by Tim J. Smith and published by Thomson South-Western. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Pricing Analytics

Author : Walter R. Paczkowski
Publisher : Routledge
ISBN 13 : 1351713094
Total Pages : 339 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Pricing Analytics by : Walter R. Paczkowski

Download or read book Pricing Analytics written by Walter R. Paczkowski and published by Routledge. This book was released on 2018-06-27 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

Pricing Strategy

Author : Bill McFarlane
Publisher : CreateSpace
ISBN 13 : 9781468181197
Total Pages : 52 pages
Book Rating : 4.1/5 (811 download)

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Book Synopsis Pricing Strategy by : Bill McFarlane

Download or read book Pricing Strategy written by Bill McFarlane and published by CreateSpace. This book was released on 2012-01-16 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses have no pricing strategy, they simply make something up, big mistake! With the 9 rules and other information on how to price a product in this book you should have a strategy which will help increase sales and profits. Also explained is how actually increasing your prices may be the smartest move you've ever made.

Pricing Credit Products

Author : Robert L. Phillips
Publisher : Stanford Business Books
ISBN 13 : 9780804787208
Total Pages : 256 pages
Book Rating : 4.7/5 (872 download)

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Book Synopsis Pricing Credit Products by : Robert L. Phillips

Download or read book Pricing Credit Products written by Robert L. Phillips and published by Stanford Business Books. This book was released on 2018 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer credit market -- Credit risk -- Incremental loan profitability -- The fundamentals of price response -- Estimating price response -- Pricing segmentation -- Optimizing prices -- Behavioral economics and credit pricing

Marketing and Pricing of Milk and Dairy Products in the United States

Author : Kenneth W. Bailey
Publisher : Wiley
ISBN 13 : 9780813827506
Total Pages : 281 pages
Book Rating : 4.8/5 (275 download)

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Book Synopsis Marketing and Pricing of Milk and Dairy Products in the United States by : Kenneth W. Bailey

Download or read book Marketing and Pricing of Milk and Dairy Products in the United States written by Kenneth W. Bailey and published by Wiley. This book was released on 2001-12-05 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will the U.S. dairy industry look under deregulation? How has California become the nation's leading dairy producer? Why have consumers preferred the real thing over artificial dairy products? This book will help readers make sense of the American dairy business, whose complexities and eccentricities so often seem to defy understanding. On the brink of far-reaching changes in federal dairy policy, it gives a much-needed account of how market forces and government intervention drive the most regulated and complicated agricultural industry in the United States. The first comprehensive book on the topic,Marketing and Pricing of Milk and Dairy Products in the U.S. considers every aspect of this complicated puzzle. Looking at dairy products from milk and yogurt to butter, cheese, and ice cream, it explains supply and demand, dairy cooperatives, federal milk marketing orders and price supports, local and state regulations, and international trade. Finally, in a clear and compelling manner, the author proposes reforms that would benefit the dairy industry, especially a move toward less regulation.