Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Pricing And Capacity Planning For Product Line Expansion And Reduction
Download Pricing And Capacity Planning For Product Line Expansion And Reduction full books in PDF, epub, and Kindle. Read online Pricing And Capacity Planning For Product Line Expansion And Reduction ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Pricing and Capacity Planning for Product-Line Expansion and Reduction by : Birendra K. Mishra
Download or read book Pricing and Capacity Planning for Product-Line Expansion and Reduction written by Birendra K. Mishra and published by . This book was released on 2018 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: We investigate optimal pricing and capacity planning decisions for product-line settings such as introducing a new product or dropping an existing one. We consider a two-product, two-period model with stochastic demands, where price and capacity decisions are made at the outset. Investment in capacity must be traded-off against the possibility of buying at higher spot market prices due to shortage in capacity or charging a higher price to manage the demand. Prior studies argue that introducing an additional product to the product-line strains capacity, resulting in an increase in the price of an existing product. In contrast, we find that introducing a new product can also result in a drop in price of an existing product, enabling strategic pricing by firms. The necessary condition for this to occur is that the demand uncertainties for the products are of similar magnitude and negatively correlated. Similar insights are obtained for the setting where an existing product is dropped from the product-line. Hence, product-market decisions and contextual factors play a role in capacity planning, capacity cost allocation and pricing.
Book Synopsis Malcolm McDonald on Marketing Planning by : Malcolm McDonald
Download or read book Malcolm McDonald on Marketing Planning written by Malcolm McDonald and published by Kogan Page Publishers. This book was released on 2007 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
Book Synopsis The Strategy and Tactics of Pricing by : Thomas T. Nagle
Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2016-08-23 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
Book Synopsis Key Account Plans by : Lynette Ryals
Download or read book Key Account Plans written by Lynette Ryals and published by Routledge. This book was released on 2008 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.
Book Synopsis Basics of Marketing Management (Theory & Practice) by : Rudani R.B.
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010-12 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Book Synopsis CIRP Encyclopedia of Production Engineering by : The International Academy for Produ
Download or read book CIRP Encyclopedia of Production Engineering written by The International Academy for Produ and published by Springer. This book was released on 2014-04-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIRP Encyclopedia covers the state-of-art of advanced technologies, methods and models for production, production engineering and logistics. While the technological and operational aspects are in the focus, economical aspects are addressed too. The entries for a wide variety of terms were reviewed by the CIRP-Community, representing the highest standards in research. Thus, the content is not only evaluated internationally on a high scientific level but also reflects very recent developments.
Book Synopsis Marketing Plans That Work by : Malcolm McDonald
Download or read book Marketing Plans That Work written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
Book Synopsis Marketing Plans by : Malcolm McDonald
Download or read book Marketing Plans written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 1999-05-05 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks. An international marketing bestseller New two colour internal design with new page layout and features providing maximum clarityFocuses on key recent developments in marketing techniques and provides a range of practical marketing tools
Book Synopsis Handbook of Budgeting by : William R. Lalli
Download or read book Handbook of Budgeting written by William R. Lalli and published by John Wiley & Sons. This book was released on 2011-12-05 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other management tool provides the operational direction that a well-planned budget can. Now in a new edition, this book provides updated coverage on issues such as budgeting for exempt organizations and nonprofits in light of the IRS' newly issued Form 990; what manufacturing CFOs' budgeting needs are; current technology solutions; and updated information on value-based budgets. Controllers, budget directors, and CFOs will benefit from this practical "how-to" book's coverage, from the initial planning process to forecasting to specific industry budgets.
Book Synopsis Value-Added Decision Making for Managers by : Kenneth Chelst
Download or read book Value-Added Decision Making for Managers written by Kenneth Chelst and published by CRC Press. This book was released on 2011-10-05 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed from the authors’ longstanding course on decision and risk analysis, Value-Added Decision Making for Managers explores the important interaction between decisions and management action and clarifies the barriers to rational decision making. The authors analyze strengths and weaknesses of the best alternatives, enabling decision makers to improve on these alternatives by adding value and reducing risk. The core of the text addresses decisions that involve selecting the best alternative from diverse choices. The decisions include buying a car, picking a supplier or home contractor, selecting a technology, picking a location for a manufacturing plant or sports stadium, hiring an employee or selecting among job offers, deciding on the size of a sales force, making a late design change, and sourcing to emerging markets. The book also covers more complex decisions arising in negotiations, strategy, and ethics that involve multiple dimensions simultaneously. Numerous activities interspersed throughout the text highlight real-world situations, helping readers see how the concepts presented can be used in their own work environment or personal life. Each chapter also includes discussion questions and references. Web Resource The book’s website at http://ise.wayne.edu/research/decision.php offers tutorials of Logical Decisions software for multi-objective decisions and Precision Tree software for probabilistic decisions. Directions for downloading student versions of the DecisionTools Suite and Logical Decisions software can be found in the appendices. Password-protected PowerPoint presentations for each chapter and solutions to all of the numeric examples are available for instructors.
Book Synopsis Pricing Strategy by : Morris Engelson
Download or read book Pricing Strategy written by Morris Engelson and published by . This book was released on 1995 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about business success. It does not matter what you consider as success for your business - profit, sales growth, return on investment - this book considers its implications, relationship to other measures & how to get desired results. The common theme is the pricing decision which forms the bridge between buyer & seller. What are the constituents of price & rules describing price? How can you influence, even control, the price? Who should control the price? What is a good or optimum price? How is price connected to the essential objectives of your business? These questions & many others involving strategy, planning, cost profit, competition - all related to business success - are considered in this book. Detailed mathematical analysis sections provide the rigor needed for business school study. At the same time, an easy-to-follow, conversational style combined with a point-by-point format makes this book ideal for immediate practical application at all business management levels. Joint Management Strategy, P.O. Box 25170, Portland, OR 97225; 503-292-7035; fax 503-292-0449.
Book Synopsis Strategic Supply Chain Management in Process Industries by : Reinhard Hübner
Download or read book Strategic Supply Chain Management in Process Industries written by Reinhard Hübner and published by Springer Science & Business Media. This book was released on 2007-06-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioners in process industry have to increasingly adapt their global production networks to changes in the competitive environment. A majority of the supply network design models proposed by academia do not sufficiently capture the questions that have to be resolved. This book provides the necessary operations research decision support tools. It builds on an example of the specialty chemicals industry.
Book Synopsis Marketing Planning for Services by : Malcolm McDonald
Download or read book Marketing Planning for Services written by Malcolm McDonald and published by Routledge. This book was released on 1996 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309495105 Total Pages :99 pages Book Rating :4.3/5 (94 download)
Book Synopsis Continuous Improvement of NASA's Innovation Ecosystem by : National Academies of Sciences, Engineering, and Medicine
Download or read book Continuous Improvement of NASA's Innovation Ecosystem written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-10-22 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: On November 29-30, 2018, in Washington, D.C., the National Academies of Sciences, Engineering, and Medicine held the Workshop on the Continuous Improvement of NASA's Innovation Ecosystem. The workshop was requested by the National Aeronautics and Space Administration (NASA) Office of the Chief Technologist with the goal of identifying actionable and implementable initiatives that could build on NASA's current innovation culture to reach a future state that will ensure the agency's continued success in the evolving aerospace environment. This publication summarizes the presentations and discussions from the workshop.
Book Synopsis Facility Management by : Edmond P. Rondeau
Download or read book Facility Management written by Edmond P. Rondeau and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the moment it was first published, Facility Management became the ultimate reference for facility and design professionals who want to create a productive workplace that corresponds to the short- and long-term goals of their corporation. This Second Edition provides complete, fully up-to-date information and guidance on the evolving facility management profession that will help facility professionals and their service providers meet and exceed these goals.
Download or read book Minerals Yearbook written by and published by . This book was released on 2013 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Supply Chain Management Technologies by : David Frederick Ross
Download or read book Introduction to Supply Chain Management Technologies written by David Frederick Ross and published by CRC Press. This book was released on 2010-10-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today‘s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites
