Author : Michal Heron
Publisher : Simon and Schuster
ISBN 13 : 1621532569
Total Pages : 612 pages
Book Rating : 4.6/5 (215 download)
Book Synopsis Pricing Photography by : Michal Heron
Download or read book Pricing Photography written by Michal Heron and published by Simon and Schuster. This book was released on 2014-01-21 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.