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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.0/5 ( download)
Download or read book Price as an Informational Cue written by Jerry Corrie Olson and published by . This book was released on 1976 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry C. Olson
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (17 download)
Download or read book Price as an Informational Cue written by Jerry C. Olson and published by . This book was released on 1976 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Olson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)
Download or read book Price as an Information Cue written by Jerry Olson and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anders Gustafsson
Publisher : Springer Science & Business Media
ISBN 13 : 3540714049
Total Pages : 372 pages
Book Rating : 4.5/5 (47 download)
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2007-09-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Author : A. Gustafsson
Publisher : Springer Science & Business Media
ISBN 13 : 3662063956
Total Pages : 436 pages
Book Rating : 4.6/5 (62 download)
Download or read book Conjoint Measurement written by A. Gustafsson and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Author : Jerry Chipman Olson
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.0/5 ( download)
Download or read book Cue Properties of Price written by Jerry Chipman Olson and published by . This book was released on 1974 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Monique Goyens
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 ( download)
Download or read book Price Information and Public Price Controls, Consumers and Market Performance written by Monique Goyens and published by . This book was released on 1986 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman H. Anderson
Publisher : Psychology Press
ISBN 13 : 1317783190
Total Pages : 331 pages
Book Rating : 4.3/5 (177 download)
Download or read book Contributions To Information Integration Theory written by Norman H. Anderson and published by Psychology Press. This book was released on 2014-01-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of information integration provides a unified, general approach to the three disciplines of cognitive, social, and developmental psychology. Each of these volumes illustrates how the concepts and methods of this experimentally-grounded theory may be productively applied to core problems in one of these three disciplines.
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550969
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Tung-Zong Chang
Publisher :
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4.:/5 (211 download)
Download or read book Intrinsic Information Load and Cue Importance as Mediators of the Price-perceived Quality Relationship written by Tung-Zong Chang and published by . This book was released on 1988 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Niaz Ahmed
Publisher : Universal-Publishers
ISBN 13 : 1581120842
Total Pages : 119 pages
Book Rating : 4.5/5 (811 download)
Download or read book Cross-Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Author : Arch G. Woodside
Publisher : North Holland
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1845449800
Total Pages : 89 pages
Book Rating : 4.8/5 (454 download)
Download or read book Consumption, culture and consumer life-choices in Australia written by and published by Emerald Group Publishing. This book was released on 2006 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lena Himbert
Publisher : Springer
ISBN 13 : 3658134763
Total Pages : 317 pages
Book Rating : 4.6/5 (581 download)
Download or read book Unit Pricing written by Lena Himbert and published by Springer. This book was released on 2016-05-11 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
Author : Sue Ann Kern
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (129 download)
Download or read book Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign written by Sue Ann Kern and published by . This book was released on 1986 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yong Chen
Publisher : Routledge
ISBN 13 : 1000372421
Total Pages : 516 pages
Book Rating : 4.0/5 (3 download)
Download or read book Economics of Tourism and Hospitality written by Yong Chen and published by Routledge. This book was released on 2021-05-14 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behavior and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition to graphical representation and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber’s surge pricing, Airbnb’s supply adjustment, and McDonald’s and Burger King vying for prime locations. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers’ further understanding. By reading this book, students will be able to develop an economist’s way of thinking, which will enable them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers.
