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Author : Prentice Hall PTR
Publisher : Prentice Hall
ISBN 13 : 9780130408884
Total Pages : pages
Book Rating : 4.4/5 (88 download)
Download or read book Prentice Hall Guide to Marketing Faculty written by Prentice Hall PTR and published by Prentice Hall. This book was released on 2002-02-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780130822895
Total Pages : 0 pages
Book Rating : 4.8/5 (228 download)
Download or read book The 1998-1999 Prentice Hall Guide to Marketing Faculty written by and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : HASSELBACK
Publisher : Prentice Hall
ISBN 13 : 9780130341594
Total Pages : 276 pages
Book Rating : 4.3/5 (415 download)
Download or read book Prentice Hall Guide to Finance Faculty written by HASSELBACK and published by Prentice Hall. This book was released on 2001-06-27 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Quisic
Publisher :
ISBN 13 : 9781583131015
Total Pages : 270 pages
Book Rating : 4.1/5 (31 download)
Download or read book Introduction to Marketing - Faculty Guide written by Quisic and published by . This book was released on 1999-12-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James R. Hasselback
Publisher : Prentice Hall
ISBN 13 : 9780132537667
Total Pages : 292 pages
Book Rating : 4.5/5 (376 download)
Download or read book The 1996 Prentice Hall Guide to Economics Faculty written by James R. Hasselback and published by Prentice Hall. This book was released on 1995-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J David Lichtenthal
Publisher : Routledge
ISBN 13 : 1000156850
Total Pages : 280 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fundamentals of Business Marketing Education written by J David Lichtenthal and published by Routledge. This book was released on 2020-07-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
Author :
Publisher :
ISBN 13 : 9780130207081
Total Pages : 268 pages
Book Rating : 4.2/5 (7 download)
Download or read book The 1999/2000 Prentice Hall Guide to Finance Faculty written by and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Appalachian Community Service Network
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.:/5 (172 download)
Download or read book Faculty Guide for Marketing Perspectives written by Appalachian Community Service Network and published by . This book was released on 1981 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Hasselback
Publisher : Prentice Hall
ISBN 13 : 9780131858459
Total Pages : 206 pages
Book Rating : 4.8/5 (584 download)
Download or read book Hasselback Marketing Faculty Directory 2004-2005 written by James Hasselback and published by Prentice Hall. This book was released on 2004-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only printed directory of marketing faculty. Updated for 2005 and includes PH Marketing's list at-a-glance.
Author : David Lichtenthal
Publisher : Routledge
ISBN 13 : 9780789001320
Total Pages : 298 pages
Book Rating : 4.0/5 (13 download)
Download or read book Fundamentals of Business Marketing Education written by David Lichtenthal and published by Routledge. This book was released on 2004 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Provided Annotation This book examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses developing a curriculum and formulating policy, taking into account the social and economic considerations educators face in dealing with practical, methodological, and theoretical business marketing issues. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues at each level of university instruction -- doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction -- content, style, textbook features, and the "street smarts" needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include the status of and prospects for doctoral programs in business-to-business marketing; making business marketing more prominent in master's programs; linking content to practice in undergraduate business marketing courses; the impact of alternative technologies on delivering business-to-business marketing education; teaching business marketing in the twenty-first century; a comparative review of business marketing textbooks; and much more.
Author : James R. Hasselback
Publisher :
ISBN 13 : 9780471593461
Total Pages : 195 pages
Book Rating : 4.5/5 (934 download)
Download or read book Wiley Guide to Marketing Faculty 1990 and 1994 written by James R. Hasselback and published by . This book was released on 1992-10-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice M. Tybout
Publisher : John Wiley & Sons
ISBN 13 : 111804603X
Total Pages : 413 pages
Book Rating : 4.1/5 (18 download)
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Author : Candace Egan
Publisher : Prentice Hall
ISBN 13 : 9780130304414
Total Pages : pages
Book Rating : 4.3/5 (44 download)
Download or read book Faculty Guide written by Candace Egan and published by Prentice Hall. This book was released on 2000-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Czepiel
Publisher : Pearson
ISBN 13 : 9780536588296
Total Pages : 491 pages
Book Rating : 4.5/5 (882 download)
Download or read book Competitive Marketing Strategy written by John A. Czepiel and published by Pearson. This book was released on 1995-04-01 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.:/5 (557 download)
Download or read book 2007-2008 Prentice Hall Guide to Finance Faculty written by and published by . This book was released on 2007 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kay J. Gillespie
Publisher : John Wiley & Sons
ISBN 13 : 0470600063
Total Pages : 523 pages
Book Rating : 4.4/5 (76 download)
Download or read book A Guide to Faculty Development written by Kay J. Gillespie and published by John Wiley & Sons. This book was released on 2010-02-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of A Guide to Faculty Development was published in 2002, the dynamic field of educational and faculty development has undergone many changes. Prepared under the auspices of the Professional and Organizational Development Network in Higher Education (POD), this thoroughly revised, updated, and expanded edition offers a fundamental resource for faculty developers, as well as for faculty and administrators interested in promoting and sustaining faculty development within their institutions. This essential book offers an introduction to the topic, includes twenty-three chapters by leading experts in the field, and provides the most relevant information on a range of faculty development topics including establishing and sustaining a faculty development program; the key issues of assessment, diversity, and technology; and faculty development across institutional types, career stages, and organizations. "This volume contains the gallant story of the emergence of a movement to sustain the vitality of college and university faculty in difficult times. This practical guide draws on the best minds shaping the field, the most productive experience, and elicits the imagination required to reenvision a dynamic future for learning societies in a global context." —R. Eugene Rice, senior scholar, Association of American Colleges and Universities "Across the country, people in higher education are thinking about how to prepare our graduates for a rapidly changing world while supporting our faculty colleagues who grew up in a very different world. Faculty members, academic administrators, and policymakers alike will learn a great deal from this volume about how to put together a successful faculty development program and create a supportive environment for learning in challenging times." —Judith A. Ramaley, president, Winona State University "This is the book on faculty development in higher education. Everyone involved in faculty development—including provosts, deans, department chairs, faculty, and teaching center staff—will learn from the extensive research and the practical wisdom in the Guide." —Peter Felten, president, The POD Network (2010–2011), and director, Center for the Advancement of Teaching and Learning, Elon University
