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Predictive Technology In Social Media
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Book Synopsis Predictive Technology in Social Media by : Cristina Fernández-Rovira
Download or read book Predictive Technology in Social Media written by Cristina Fernández-Rovira and published by CRC Press. This book was released on 2022-07-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.
Book Synopsis Predictive Technology in Social Media by : Cristina Fernández-Rovira
Download or read book Predictive Technology in Social Media written by Cristina Fernández-Rovira and published by CRC Press. This book was released on 2022-07-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.
Book Synopsis Artificial Intellligence in Social Media by : Introbooks
Download or read book Artificial Intellligence in Social Media written by Introbooks and published by . This book was released on 2020-04-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Social Network Analysis in Predictive Policing by : Mohammad A. Tayebi
Download or read book Social Network Analysis in Predictive Policing written by Mohammad A. Tayebi and published by Springer. This book was released on 2016-10-11 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on applications of social network analysis in predictive policing. Data science is used to identify potential criminal activity by analyzing the relationships between offenders to fully understand criminal collaboration patterns. Co-offending networks—networks of offenders who have committed crimes together—have long been recognized by law enforcement and intelligence agencies as a major factor in the design of crime prevention and intervention strategies. Despite the importance of co-offending network analysis for public safety, computational methods for analyzing large-scale criminal networks are rather premature. This book extensively and systematically studies co-offending network analysis as effective tool for predictive policing. The formal representation of criminological concepts presented here allow computer scientists to think about algorithmic and computational solutions to problems long discussed in the criminology literature. For each of the studied problems, we start with well-founded concepts and theories in criminology, then propose a computational method and finally provide a thorough experimental evaluation, along with a discussion of the results. In this way, the reader will be able to study the complete process of solving real-world multidisciplinary problems.
Book Synopsis Predictive Analytics by : Eric Siegel
Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a
Download or read book Predicted Humans written by Simona Chiodo and published by Taylor & Francis. This book was released on 2024-06-14 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predicting our future as individuals is central to the role of much emerging technology, from hiring algorithms that predict our professional success (or failure) to biomarkers that predict how long (or short) our healthy (or unhealthy) life will be. Yet, much in Western culture, from scripture to mythology to philosophy, suggests that knowing one’s future may not be in the subject’s best interests and might even lead to disaster. If predicting our future as individuals can be harmful as well as beneficial, why are we so willing to engage in so much prediction, from cradle to grave? This book offers a philosophical answer, reflecting on seminal texts in Western culture to argue that predicting our future renders much of our existence the automated effect of various causes, which, in turn, helps to alleviate the existential burden of autonomously making sense of our lives in a more competitive, demanding, accelerated society. An exploration of our tendency in a technological era to engineer and so rid ourselves of that which has hitherto been our primary reason for being – making life plans for a successful future, while faced with epistemological and ethical uncertainties – Predicted Humans will appeal to scholars of philosophy and social theory with interests in questions of moral responsibility and meaning in an increasingly technological world.
Book Synopsis Early Detection of Mental Health Disorders by Social Media Monitoring by : Fabio Crestani
Download or read book Early Detection of Mental Health Disorders by Social Media Monitoring written by Fabio Crestani and published by Springer Nature. This book was released on 2022-09-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: eRisk stands for Early Risk Prediction on the Internet. It is concerned with the exploration of techniques for the early detection of mental health disorders which manifest in the way people write and communicate on the internet, in particular in user generated content (e.g. Facebook, Twitter, or other social media). Early detection technologies can be employed in several different areas but particularly in those related to health and safety. For instance, early alerts could be sent when the writing of a teenager starts showing increasing signs of depression, or when a social media user starts showing suicidal inclinations, or again when a potential offender starts publishing antisocial threats on a blog, forum or social network. eRisk has been the pioneer of a new interdisciplinary area of research that is potentially applicable to a wide variety of situations, problems and personal profiles. This book presents the best results of the first five years of the eRisk project which started in 2017 and developed into one of the most successful track of CLEF, the Conference and Lab of the Evaluation Forum.
Book Synopsis Cases on Social Media and Entrepreneurship by : Hossain, Syed Far Abid
Download or read book Cases on Social Media and Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-11 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.
Book Synopsis Social Media Marketing by : Stephan Dahl
Download or read book Social Media Marketing written by Stephan Dahl and published by SAGE. This book was released on 2014-12-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website.
Book Synopsis Digital Shock: Seven Shocks that are Shaping the Future by : Dr. Jagdish Sheth
Download or read book Digital Shock: Seven Shocks that are Shaping the Future written by Dr. Jagdish Sheth and published by Vibrant Publishers. This book was released on 2025-01-22 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where technology shapes every aspect of our lives, “Digital Shock: Seven Shocks That Are Shaping the Future” delves into the profound disruptions we face today—and those still to come. Digital technologies like the Internet and social media have thrust us into unforeseen and new ways of life. We are also witnessing rapid advancements in fields such as Codifying Trust, Artificial Intelligence, Quantum Computing, and others. In this digital age, technology has transformed mobility and agriculture, but it has also led to resource depletion and health issues. How did we manage these shifts in the past, and how will we cope with even greater changes in the present and future? Will we survive in the current world of the Internet, mobile phones, eCommerce, and social media? Or, are we in for a rude shock? Will we adapt or become a lonely ‘Society of One’? “Digital Shock,” written by prominent global thought leaders and some of the most published authors of our time, identifies seven shocks we are all experiencing in the 21st century. These include coping with digital addiction, families living like roommates, the emergence of virtual communities, the borderless world of social media, lack of governance, and the need to adaptively reuse physical assets like factories and malls. Contrary to doomsday thinkers, we believe humanity will not only absorb each shock but also consider it as an opportunity for more discoveries and innovations. We foresee that with our cognitive capabilities, and some proactive planning by each individual and society, we will once again embrace the future not only to survive but also to thrive. Hence, this book is neither academic nor prescriptive, nor is it a treatise on technology. It differs in its execution and engagement of this critical subject that impacts all our lives.
Book Synopsis The Twenty Days of Turin: A Novel by : Giorgio De Maria
Download or read book The Twenty Days of Turin: A Novel written by Giorgio De Maria and published by Liveright Publishing. This book was released on 2017-02-07 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year Written during the height of the 1970s Italian domestic terror, a cult novel, with distinct echoes of Lovecraft and Borges, makes its English-language debut. In the spare wing of a church-run sanatorium, some zealous youths create "the Library," a space where lonely citizens can read one another’s personal diaries and connect with like-minded souls in "dialogues across the ether." But when their scribblings devolve into the ugliest confessions of the macabre, the Library’s users learn too late that a malicious force has consumed their privacy and their sanity. As the city of Turin suffers a twenty-day "phenomenon of collective psychosis" culminating in nightly massacres that hundreds of witnesses cannot explain, the Library is shut down and erased from history. That is, until a lonely salaryman decides to investigate these mysterious events, which the citizenry of Turin fear to mention. Inevitably drawn into the city’s occult netherworld, he unearths the stuff of modern nightmares: what’s shared can never be unshared. An allegory inspired by the grisly neo-fascist campaigns of its day, The Twenty Days of Turin has enjoyed a fervent cult following in Italy for forty years. Now, in a fretful new age of "lone-wolf" terrorism fueled by social media, we can find uncanny resonances in Giorgio De Maria’s vision of mass fear: a mute, palpitating dread that seeps into every moment of daily existence. With its stunning anticipation of the Internet—and the apocalyptic repercussions of oversharing—this bleak, prescient story is more disturbingly pertinent than ever. Brilliantly translated into English for the first time by Ramon Glazov, The Twenty Days of Turin establishes De Maria’s place among the literary ranks of Italo Calvino and beside classic horror masters such as Edgar Allan Poe and H. P. Lovecraft. Hauntingly imaginative, with visceral prose that chills to the marrow, the novel is an eerily clairvoyant magnum opus, long overdue but ever timely.
Book Synopsis The Democratization of Artificial Intelligence by : Andreas Sudmann
Download or read book The Democratization of Artificial Intelligence written by Andreas Sudmann and published by transcript Verlag. This book was released on 2019-10-31 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a long time of neglect, Artificial Intelligence is once again at the center of most of our political, economic, and socio-cultural debates. Recent advances in the field of Artifical Neural Networks have led to a renaissance of dystopian and utopian speculations on an AI-rendered future. Algorithmic technologies are deployed for identifying potential terrorists through vast surveillance networks, for producing sentencing guidelines and recidivism risk profiles in criminal justice systems, for demographic and psychographic targeting of bodies for advertising or propaganda, and more generally for automating the analysis of language, text, and images. Against this background, the aim of this book is to discuss the heterogenous conditions, implications, and effects of modern AI and Internet technologies in terms of their political dimension: What does it mean to critically investigate efforts of net politics in the age of machine learning algorithms?
Book Synopsis Predictive Policing and Artificial Intelligence by : John McDaniel
Download or read book Predictive Policing and Artificial Intelligence written by John McDaniel and published by Routledge. This book was released on 2021-02-25 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text draws together the insights of numerous worldwide eminent academics to evaluate the condition of predictive policing and artificial intelligence (AI) as interlocked policy areas. Predictive and AI technologies are growing in prominence and at an unprecedented rate. Powerful digital crime mapping tools are being used to identify crime hotspots in real-time, as pattern-matching and search algorithms are sorting through huge police databases populated by growing volumes of data in an eff ort to identify people liable to experience (or commit) crime, places likely to host it, and variables associated with its solvability. Facial and vehicle recognition cameras are locating criminals as they move, while police services develop strategies informed by machine learning and other kinds of predictive analytics. Many of these innovations are features of modern policing in the UK, the US and Australia, among other jurisdictions. AI promises to reduce unnecessary labour, speed up various forms of police work, encourage police forces to more efficiently apportion their resources, and enable police officers to prevent crime and protect people from a variety of future harms. However, the promises of predictive and AI technologies and innovations do not always match reality. They often have significant weaknesses, come at a considerable cost and require challenging trade- off s to be made. Focusing on the UK, the US and Australia, this book explores themes of choice architecture, decision- making, human rights, accountability and the rule of law, as well as future uses of AI and predictive technologies in various policing contexts. The text contributes to ongoing debates on the benefits and biases of predictive algorithms, big data sets, machine learning systems, and broader policing strategies and challenges. Written in a clear and direct style, this book will appeal to students and scholars of policing, criminology, crime science, sociology, computer science, cognitive psychology and all those interested in the emergence of AI as a feature of contemporary policing.
Book Synopsis Technology and Agency in International Relations by : Marijn Hoijtink
Download or read book Technology and Agency in International Relations written by Marijn Hoijtink and published by Routledge. This book was released on 2019-04-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to a gap in the literature in International Relations (IR) by integrating technology more systematically into analyses of global politics. Technology facilitates, accelerates, automates, and exercises capabilities that are greater than human abilities. And yet, within IR, the role of technology often remains under-studied. Building on insights from science and technology studies (STS), assemblage theory and new materialism, this volume asks how international politics are made possible, knowable, and durable by and through technology. The contributors provide empirically rich and pertinent accounts of a variety of technologies relevant to the discipline, including drones, algorithms, satellite imagery, border management databases, and blockchains. Problematizing various technologically mediated issues, such as secrecy, violence, and questions of how authority and evidence become constituted in international contexts, this book will be of interest to scholars in IR, in particular those who work in the subfields of (critical) security studies, International Political Economy, and Global Governance.
Book Synopsis Fundamentals of Machine Learning for Predictive Data Analytics, second edition by : John D. Kelleher
Download or read book Fundamentals of Machine Learning for Predictive Data Analytics, second edition written by John D. Kelleher and published by MIT Press. This book was released on 2020-10-20 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.
Book Synopsis Social Computing, Behavioral-Cultural Modeling, and Prediction by : Nitin Agarwal
Download or read book Social Computing, Behavioral-Cultural Modeling, and Prediction written by Nitin Agarwal and published by Springer. This book was released on 2015-03-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015, held in Washington, DC, USA, in March/April 2015. The 24 full papers presented together with 36 poster papers were carefully reviewed and selected from 118 submissions. The goal of the conference was to advance our understanding of human behavior through the development and application of mathematical, computational, statistical, simulation, predictive and other models that provide fundamental insights into factors contributing to human socio-cultural dynamics. The topical areas addressed by the papers are social and behavioral sciences, health sciences, engineering, computer and information science.
