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Predictive Innovation Core Skills
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Book Synopsis Predictive Innovation: Core Skills by : Mark Proffitt
Download or read book Predictive Innovation: Core Skills written by Mark Proffitt and published by Lulu.com. This book was released on 2012-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predictive Innovation(r) is a revolutionary approach to innovation. It's a structured way of thinking that allows you to see what customers will want, in advance, and how to most profitably make it using readily available resources. It's proven by 25 years of scientific research and experience with the most innovative people and companies in the world. Stemming from work first applied at Apple Computer and now used at Samsung, Predictive Innovation(r) has been shown to increase profits by as much as 95 times traditional methods and cut risk in half. Core Skills is the first book in the series. It's an information packed practical how-to manual that doesn't ignore important theory. It gives you the foundation needed to start using Predictive Innovation(r) in business and your personal life. No fluff, it's serious science written in clear & easy to read language so it's accessible to everyone including non-native English speakers. Each of the 23 chapters covers a powerful tool that you could build a career on. Step-by-step instructions guide you through applying powerful skills. Every time you read it you will learn something new. It contains: - 125 photos and graphics - over 100 examples on a wide range of topics - 7 challenging exercises Whether you are a product manager, C-level executive, engineer, entrepreneur, student, teacher, or curious thinker, Predictive Innovation(r): Core Skills will fascinate you with a new way of looking at the wor
Author :University of Illinois at Urbana-Champaign Publisher :National Academies Press ISBN 13 :0309368820 Total Pages :102 pages Book Rating :4.3/5 (93 download)
Book Synopsis Educate to Innovate by : University of Illinois at Urbana-Champaign
Download or read book Educate to Innovate written by University of Illinois at Urbana-Champaign and published by National Academies Press. This book was released on 2015-04-07 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robust innovation in the United States is key to a strong and competitive industry and workforce. Efforts to improve the capacity of individuals and organizations to innovate must be a high national priority to ensure that the United States remains a leader in the global economy. How is the United States preparing its students and workers to innovate and excel? What skills and attributes need to be nurtured? The aim of the Educate to Innovate project is to expand and improve the innovative capacity of individuals and organizations by identifying critical skills, attributes, and best practices - indeed, cultures - for nurturing them. The project findings will enable educators in industry and at all levels of academia to cultivate the next generation of American innovators and thus ensure that the U.S. workforce remains highly competitive in the face of rapid technological changes. Educate to Innovate summarizes the keynote and plenary presentations from a workshop convened in October 2013. The workshop brought together innovators and leaders from various fields to share insights on innovation and its education. This report continues on to describe the specific skills, experiences, and environments that contribute to the success of innovators, and suggests next steps based on discussion from the workshop.
Book Synopsis Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development by : Nobre, Farley Simon
Download or read book Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development written by Nobre, Farley Simon and published by IGI Global. This book was released on 2011-09-30 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation involves a set of processes which support the production and transformation of knowledge into new processes, technologies and products, goods and services, and provide an organization with particular strengths and value relative to other firms. In such a view, innovation is a key source of customer benefits and sustainable competitive advantage. Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development investigates the impact of knowledge management, information systems, finance, organizational networks, internationalization, strategic management, marketing, entrepreneurship, and sustainability on an organization that pursues dynamic innovation and sustainable advantage. This book provides research and practice for graduate and undergraduate programs, as well as business firms with different technological, managerial, and organizational perspectives. Further Description from the Editors: This book represents the culmination of an international project to compile inter-disciplinary research that most contributes to innovation. More specifically, this book is about innovation in firms, industries, nations and society. It speaks to professionals and researchers who want to improve their understanding of dynamic innovation and sustainable development. The Editors’ goal is to foster cross-pollination among researchers. To this aim, the Editors have selected and assembled 35 chapters that illustrate multidisciplinary theoretical perspectives and empiric results on innovation and the roles of Sustainability, Organizational Networks, Entrepreneurship, Knowledge Management, R&D&T (Research, Development and Technology) Management, Marketing, Finance, Internationalization, and Information Systems in the organization that pursues dynamic innovation and sustainable development. Innovation involves processes, organizational elements (or resources), and Organizational Abilities (OA) that support the production and transformation of knowledge into new knowledge, processes, structures, technologies and products, goods and services. At the firm and industry levels of analysis, innovation can provide organizations with strengths relative to other firms, clusters, and nations and it is a key source of customer benefits and sustainable development. At the collective and societal levels of analysis, innovation can provide humanity with economic, social and environmental wealth through sustainable development. The uniqueness of this book lies in the participants’ efforts to identify Organizations' Creative Areas (OCA) that can provide core competencies for the organization in pursuit of dynamic innovation and sustainable development. In this perspective, innovation is a dynamic system and it is contingent upon a set of core competencies that couple to each other. Therefore, changing of even one competence can affect the organization's ability to innovate. The book avoids the term competitive advantage and adopts a more fruitful perspective of sustainable development – “the process of achieving human development … in an inclusive, connected, equitable, prudent, and secure manner”. An inclusive perspective sees traditional competitive advantage as occupying one extreme, whereas truly sustainable development occupies the opposite extreme. Sustainable development must benefit not only the organization and its customers, but also the whole society and the future of humanity through sustainability. Most chapters of this book fall between these extremes.
Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep
Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Book Synopsis Theory Of Technology by : David Clarke
Download or read book Theory Of Technology written by David Clarke and published by Transaction Publishers. This book was released on with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of technology is often troubled by good ideas that do not, for one reason or another, take off right away--sometimes for millennia. Sometimes, technology comes to a standstill, and sometimes, it even reverses itself. Thus, unlike science, which seems to proceed at a reasonable and calm rate, the progress of technology is difficult to theorize about. While in science many developments are predictable to a certain extent and this predictability may, at times, direct or stymie science's progress--as with stem-cell research and cloning--technological advances, such as the Internet, are often sudden and unpredictable, and therefore frightening. In "Theory of Technology," David Clarke brings together nine authors who try to understand technology from a variety of viewpoints. Rias van Wyk, in "Technology," parses the concept into many angles, including its anatomy, taxonomy, and evolution. Karol Pelc, in "Knowledge Mapping," discusses tracking the evolution of the emerging discipline of technology management. Jon Beard, in "Management of Technology," pursues a similar mapping endeavor, but looks to the patterns of the "literature" of technology management. Thomas Clarke, in "Unique Features of an R&D Work Environment and Research Scientists and Engineers," takes the reader on a tour of how people of technology present unique challenges to not just management but whole organizations. Richard Howey, in "Understanding Software Technology," places enterprise software into a meaningful pattern of technology management. Fred Foldvary and Daniel Klein, in "The Half-Life of Policy Rationales," discuss how new technology affects old policy issues. John Cogan, in "Some Philosophical Thoughts on the Nature of Technology," maintains that our Aristotelian search for the essence of technology is doomed. And Peter Bond, in "The Biology of Technology," establishes a basis for the development of a socio-biological approach to understanding the phenomena of technological society and technical change. ""Theory of Technology" is an important book. It recognizes the near impossibility of forecasting technological progress, or of planning the trajectory that a new technology may take. It goes beyond other studies in showing how understanding of the nature of technology itself is the necessary first step in removing levels of uncertainty from charting those trajectories as they impact our daily lives."-Paul Ceruzzi, curator, Aerospace Electronics and Computing, National Air and Space Museum, Smithsonian Institution "Unstuffy. ["Theory of Technology" is] a sheltered workshop for the atheoretical in technology studies." -Russell Maulitz, Department of Family, Community and Preventive Medicine, Drexel University College of Medicine "Technology is one of those words whose meaning and importance we intuitively know, but have trouble defining and fully understanding. Technology is becoming ever more ubiquitous in our lives and economies, and harnessing it in predictable ways ever more important. "Theory of Technology" goes a long way toward building a framework of analysis and perspective to overcome these limitations, and thus toward helping us bring order to our thinking and our ability to employ in orderly ways one of the keys to contemporary life." -Thomas J. Duesterberg, President and CEO, Manufacturers ""Theory of Technology" is an excellent and challenging introduction to the field-also for the uninitiated. It offers a history of the discipline, of its attempts to better understand the nature of technology from, among others, philosophical and biological perspectives, and discusses the management of technology and its policy consequences. In also analyzing the semantics of technology theory and practice-a brave enterprise in these days of fads and fashions in wordings and phrases-it not only seeks the (self-)discipline that is needed to support the scientific status of the field but may indeed help increase actual influence on technology practice and policy." -Marie-Louise Bemelmans-Videc, professor of public administration, Radboud University Nijmegen, The Netherlands "David Clarke's new book about the "Theory of Technology" is the most comprehensive, multifaceted, and challenging treatment of the subject to date. It also makes a very interesting read. Instead of looking at technology from the perspective of just one author, Mr. Clarke has chosen to ask some of the most respected and provocative experts in the field to look at technology from a variety of major angles that nicely and completely encircle and illuminate the subject. I don't think there is an aspect of modern technology that isn't covered in an entertaining and informative fashion. My profession as a patent attorney puts me in direct, daily contact with the practical aspects of all new technologies. Mr. Clarke's well organized and enjoyable book has helped me appreciate the bigger context of my work. It will stay on the bookshelf in my office in the company of just a handful of other books that give me a better understanding about the world in which we live." -R. C. Woodbridge, Princeton, NJ "Technology is one of those words whose meaning and importance we intuitively know, but have trouble defining and fully understanding. Technology is becoming ever more ubiquitous in our lives and economies, and harnessing it in predictable ways ever more important. "Theory of Technology" goes a long way toward building a framework of analysis and perspective to overcome these limitations, and thus toward helping us bring order to our thinking and our ability to employ in orderly ways one of the keys to contemporary life." -Thomas J. Duesterberg, President and CEO, Manufacturers Alliance/MAPI David Clarke, professor emeritus at Southern Illinois University, has degrees in philosophy, architecture, management science, and urban design. His is the editor of "Technology and Terrorism," published by Transaction, as well as the editor of the Transaction journal "Knowledge, Technology, & Policy."
Book Synopsis Handbook of Research on Managerial Thinking in Global Business Economics by : Dinçer, Hasan
Download or read book Handbook of Research on Managerial Thinking in Global Business Economics written by Dinçer, Hasan and published by IGI Global. This book was released on 2018-12-07 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.
Book Synopsis Innovation Strategy and Firm Performance by : Nanja Strecker
Download or read book Innovation Strategy and Firm Performance written by Nanja Strecker and published by Springer Science & Business Media. This book was released on 2009-08-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanja Strecker answers the question to what extend there is a relation between innovation strategy and a firm performance. The comprehensive empirical research consists of primary research complemented with secondary data and capital market data, making the outcome highly reliable.
Book Synopsis The Future of Work by : Thomas A.Q.T. Truong
Download or read book The Future of Work written by Thomas A.Q.T. Truong and published by Thomas A.Q.T. Truong. This book was released on 2024-07-02 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) stands at the cusp of revolutionizing the global job market, echoing previous technological upheavals such as the Industrial Revolution. "The Future of Work: How AI Will Transform Industries and Jobs" delves deeply into the multifaceted impacts of AI on employment, offering a comprehensive framework to understand and navigate this landscape. The book opens by defining the conceptual and functional parameters of AI, emphasizing its capabilities to mimic human reasoning, learning, and task execution. Drawing parallels to historical technological shifts, it sets the stage for the profound changes AI brings. We then explore the fundamental distinction between job displacement—anxiety-inducing automation—and job transformation—opportunities for innovation and creativity. Through compelling statistics and predictions from authoritative sources like McKinsey and the World Economic Forum, the magnitude of AI’s influence becomes palpable. Next, the narrative zooms into specific industries profoundly affected by AI. It scrutinizes high-risk sectors such as administrative roles, highlighting the susceptibility of tasks like data entry to automation. Contrasted with this is the emergence of new roles in data analysis, blockchain technology, and AI specialization, which promise to reshape the employment landscape positively. The book does not shy away from addressing the inequities and disparities AI may exacerbate. It provides an incisive analysis of gender and geographic impacts, shedding light on how women and low-income countries face unique challenges. These sections thoughtfully consider nuanced aspects of how AI interacts with societal structures, urging for equitable solutions. Highlighting AI's potential to serve as a force multiplier in enhancing productivity, examples are presented from logistics optimization to autonomous negotiations, and manufacturing process improvements. These case studies showcase AI’s role in freeing humans from routine tasks to focus on more complex and rewarding activities, propelling businesses toward unprecedented efficiency and growth. Recognizing the necessity of proactive measures to manage the transition toward an AI-driven future, the book underscores the significance of upskilling and reskilling. Through inspiring company transformations and individual success stories, readers gain practical insights into adapting to new realities. Policies aimed at social support, redeployment, and rigorous training programs are advocated as crucial responses to potential job displacement. In its conclusion, the book balances a tone of cautious optimism. It acknowledges AI’s immense potential while prescribing vigilant and forward-thinking strategies to harmonize technological advancement with human-centric work values. The future outlook encourages readiness to continuously adapt, emphasizing the notion that AI evolution is an ongoing process set to redefine industries and job markets perpetually. "The Future of Work: How AI Will Transform Industries and Jobs" stands out for its unique perspective brought by an AI expert recognized as an MIT AI Innovator Under 35 Europe 2023. This work combines rigorous research with personal insights, offering a powerful, authoritative analysis necessary for anyone invested in understanding the future of the job market amid AI advancements.
Book Synopsis Commercialization Secrets for Scientists and Engineers by : Michael Szycher
Download or read book Commercialization Secrets for Scientists and Engineers written by Michael Szycher and published by CRC Press. This book was released on 2016-12-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
Book Synopsis Towards AI-Aided Invention and Innovation by : Denis Cavallucci
Download or read book Towards AI-Aided Invention and Innovation written by Denis Cavallucci and published by Springer Nature. This book was released on 2023-08-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 23rd International TRIZ Future Conference on Towards AI-Aided Invention and Innovation, TFC 2023, which was held in Offenburg, Germany, during September 12–14, 2023. The event was sponsored by IFIP WG 5.4. The 43 full papers presented in this book were carefully reviewed and selected from 80 submissions. The papers are divided into the following topical sections: AI and TRIZ; sustainable development; general vision of TRIZ; TRIZ impact in society; and TRIZ case studies.
Book Synopsis The Digitalisation of Science, Technology and Innovation Key Developments and Policies by : OECD
Download or read book The Digitalisation of Science, Technology and Innovation Key Developments and Policies written by OECD and published by OECD Publishing. This book was released on 2020-02-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines digitalisation’s effects on science, technology and innovation and the associated consequences for policy. In varied and far-reaching ways, digital technologies are changing how scientists work, collaborate and publish.
Book Synopsis Leadership for Evidence-Based Innovation in Nursing and Health Professions by : Daniel Weberg
Download or read book Leadership for Evidence-Based Innovation in Nursing and Health Professions written by Daniel Weberg and published by Jones & Bartlett Learning. This book was released on 2019-09-30 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership for Evidence-Based Innovation in Nursing and Health Professions, Second Edition takes a patient-centered approach, discusses the perspectives on the dynamic of innovation and evidence as well as emerging competencies for leaders of healthcare innovation, making it the ideal textbook for DNP and Masters level leadership courses.
Book Synopsis Leadership for Evidence-based Innovation in Nursing and Health Professions by : Daniel Robert Weberg
Download or read book Leadership for Evidence-based Innovation in Nursing and Health Professions written by Daniel Robert Weberg and published by Jones & Bartlett Publishers. This book was released on 2017 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leadership for Evidence-Based Innovation in Nursing and Health Professions addresses the current emerging issues facing healthcare leaders and practitioners who spearhead evidence-based innovation. This text is truly unique in that it systematically addresses innovation and evidence from the perspective of both a leader and a practitioner within the context of healthcare. Leadership for Evidence-Based Innovation in Nursing and Health Professions was written by healthcare leaders for current and future innovation leaders. The content is organized to walk the learner through the foundations of evidence, innovation, and leadership. The text is divided into four sections covering evidence and innovation leadership, sources of new evidence, how to lead and measure, and synthesis between theory and practice. This text seeks to be a catalyst for disruptive innovation in healthcare in terms of content as well as how we educate the next generation of healthcare leaders." -- from back cover.
Book Synopsis Innovation Project Management by : Harold Kerzner
Download or read book Innovation Project Management written by Harold Kerzner and published by John Wiley & Sons. This book was released on 2019-07-02 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actionable tools, processes and metrics for successfully managing innovation projects Conventional project management methods are oftentimes insufficient for managing innovation projects. Innovation is lost under the pre-determined scope and forecasted environments of traditional project management. There is tremendous pressure on organizations to innovate, and the project managers responsible for managing these innovation projects do not have the training or tools to do their jobs effectively. Innovation Project Management provides the tools, insights, and metrics needed to successfully manage innovation projects—helping readers identify problems in their organization, conceive elegant solutions, and, when necessary, promote changes to their organizational culture. There are several kinds of innovation—ranging from incremental changes to existing products to wholly original processes that emerge from market-disrupting new technology—that possess different characteristics and often require different tools. Best-selling author and project management expert Harold Kerzner integrates innovation, project management, and strategic planning to offer students and practicing professionals the essential tools and processes to analyze innovation from all sides. Innovation Project Management deconstructs traditional project management methods and explains why and how innovation projects should be managed differently. This invaluable resource: Provides practical advice and actionable tools for effectively managing innovation projects Offers value-based project management metrics and guidance on how to establish a metrics management program Shares exclusive insights from project managers at world-class organizations such as Airbus, Boeing, Hitachi, IBM, and Siemens on how they manage innovation projects Explores a variety of types of innovation including co-creation, value-driven, agile, open versus closed, and more Instructors have access to PowerPoint lecture slides by chapter through the book’s companion website Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects is an essential text for professional project managers, corporate managers, innovation team members, as well as students in project management, innovation and entrepreneurship programs.
Book Synopsis Managers of Innovation by : John Storey
Download or read book Managers of Innovation written by John Storey and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental organizations in many countries including, Austria, Australia, Canada, France, Germany, The Netherlands, Sweden and the UK, have issued reports and calls to action; but implementation will continue to be problematic unless the points made in this book are taken into account. Drawing on 350 in-depth interviews with senior managers, this book presents an original theory about the characteristics of managers in “good innovative organizations” and “poor innovative organizations”. It pays close attention to the attitudes, understandings, assumptions and interpretations of managers, who are often the ultimate decision-makers when it comes to innovation. The text is supported by real-life, internationally-known cases such as Hewlett-Packard, Zeneca and the BBC, as well as voluntary sector cases such as Oxfam. It is also enriched by substantial and highly revealing quotations from senior managers themselves.
Book Synopsis Reskilling the Workforce for Technological Advancement by : Meçik, Oytun
Download or read book Reskilling the Workforce for Technological Advancement written by Meçik, Oytun and published by IGI Global. This book was released on 2024-02-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern workforce is continually evolving, presenting an ongoing challenge to business stakeholders, from workers to administration. Technological advancements, shifting consumer preferences, and the ever-changing global economic landscape have set the stage for a resounding conundrum. How can workers, employers, and society adapt to this rapidly transforming environment? Reskilling the Workforce for Technological Advancement presents an answer in the concept of reskilling existing workforces. As highlighted in the book, reskilling offers a path to not only address the challenges faced by individuals but also to propel businesses and society forward. The first issue at hand is the need for workers to continually develop new skills and adapt to new roles in response to technological advancements. Reskilling the Workforce for Technological Advancement presents a compelling solution by outlining how reskilling can open to new career opportunities, boost earning potential, and provide the necessary tools for individuals to remain competitive.
Book Synopsis Environmental Policy and Technological Innovation by : Carlos Montalvo Corral
Download or read book Environmental Policy and Technological Innovation written by Carlos Montalvo Corral and published by Edward Elgar Publishing. This book was released on 2002 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surrendering to the notion that governments lack the political independence to set and enforce environmental standards, Corral (Institute for Strategy, Technology, and Policy at the TNO, Netherlands Organization for Applied Scientific Research) asks if it is possible to influence the technological and organizational innovative behavior of firms by means other than regulation. Addressing environmental and technology policy analysts, practitioners, and lobbyists, he presents a behavioral simulation model that he hopes can be used to harmonize long-term societal interests with short-term firm interests. The model attempts to link firms' ultimate behavior to their perceptions of environmental risk, economic risk, community pressure, market pressure, regulatory pressure, technological capabilities, and organizational capabilities. Annotation copyrighted by Book News, Inc., Portland, OR
