Pragmarketism

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Pragmarketism

Author : Arvind Bhandari
Publisher : Harper Collins
ISBN 13 : 9353577268
Total Pages : 322 pages
Book Rating : 4.3/5 (535 download)

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Book Synopsis Pragmarketism by : Arvind Bhandari

Download or read book Pragmarketism written by Arvind Bhandari and published by Harper Collins. This book was released on 2020-09-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.

Pragmarketism

Author : ARVIND BHANDARI. TRUPTI BHANDARI
Publisher : Harper Business
ISBN 13 : 9789353577339
Total Pages : 0 pages
Book Rating : 4.5/5 (773 download)

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Book Synopsis Pragmarketism by : ARVIND BHANDARI. TRUPTI BHANDARI

Download or read book Pragmarketism written by ARVIND BHANDARI. TRUPTI BHANDARI and published by Harper Business. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mahavir

Author : Arvind Bhandari
Publisher : Hachette India
ISBN 13 : 9389253039
Total Pages : 151 pages
Book Rating : 4.3/5 (892 download)

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Book Synopsis Mahavir by : Arvind Bhandari

Download or read book Mahavir written by Arvind Bhandari and published by Hachette India. This book was released on 2020-10-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.

I Wish I...

Author : Arvind Bhandari
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 939111654X
Total Pages : 340 pages
Book Rating : 4.3/5 (911 download)

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Book Synopsis I Wish I... by : Arvind Bhandari

Download or read book I Wish I... written by Arvind Bhandari and published by StoryMirror Infotech Pvt Ltd. This book was released on 2021-11-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: About Book: Falling to a certain death, Abhi protests and yearns to be spared so he can fulfil his unlived wishes. And god agrees. On 20th Mar '21, his soul is separated from the body enabling him to visit his past and reverse previous losses and regrets. He becomes his own god. Great marks, sport-wins, girls, popularity…are thrilling, but, how much should he give himself before altering his original self, irreversibly? Success & wealth puts him on top of the world, but the aftereffects are unexpected. Now, he just wants the wisdom to know what to wish but is he even in control, as he feels internally split into two people. It's 20th Mar '21 again. Abhi owes to god to either revert to the incomplete original life or continue his unbridled wish-fulfillment. What life will he choose? After fulfilling all his wishes. About the Author: Arvind Bhandari is Executive Vice President /Director with Nestle India. He is the author of a business book, `Pragmarketism: Pragmatic Insights for Winning Indian Consumers,’ a spiritual fiction, Mahavir: Conqueror of the Self and a self-help book, Inverted: Unobvious Reflections towards a Better Life. He writes regularly on business issues in Brand Equity of Economic Times.

Brandvantage

Author : TRUPTI. BHANDARI
Publisher : Ebury Press
ISBN 13 : 9780670095315
Total Pages : 288 pages
Book Rating : 4.0/5 (953 download)

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Book Synopsis Brandvantage by : TRUPTI. BHANDARI

Download or read book Brandvantage written by TRUPTI. BHANDARI and published by Ebury Press. This book was released on 2022-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.

Thinking Smart

Author : Nirmalya Kumar
Publisher : Harper Collins
ISBN 13 : 9352776577
Total Pages : 304 pages
Book Rating : 4.3/5 (527 download)

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Book Synopsis Thinking Smart by : Nirmalya Kumar

Download or read book Thinking Smart written by Nirmalya Kumar and published by Harper Collins. This book was released on 2018-04-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking Smart offers all that you need to know, to achieve just about everything, from managing a delicate relationship, a surprise firing, to creating a winning team or business, and more. The book explores smartness by combining economic, psychological and sociological perspectives in ways that we often overlook in our daily lives. From being a management guru to a corporate leader, Prof. Nirmalya Kumar provides a holistic view of smartness- from the corner office and from a Professor's perspective. This is your guide to mastering the subtle art of work, life and everything in-between.

Spring

Author : Ambi Parameswaran
Publisher :
ISBN 13 : 9789395073721
Total Pages : 0 pages
Book Rating : 4.0/5 (737 download)

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Book Synopsis Spring by : Ambi Parameswaran

Download or read book Spring written by Ambi Parameswaran and published by . This book was released on 2024-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran-best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising-was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection. About the Author Ambi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books. Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it into one of India's top five ad agencies. Over the last five years, he has served on corporate boards as an Independent Director, as a Brand Coach to several small and large brands and as a mentor to exciting new start-ups. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, etc. Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR. Ambi's columns appear regularly in the Business Standard and several other business publications. He is a distinguished alumnus awardee from both IIT Madras and IIM Calcutta, an AMP graduate from Harvard Business School, a PhD in management from Mumbai University and a CFI-Certified CEO Coach.

Pandeymonium

Author : Piyush Pandey
Publisher : Penguin UK
ISBN 13 : 9352140044
Total Pages : 244 pages
Book Rating : 4.3/5 (521 download)

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Book Synopsis Pandeymonium by : Piyush Pandey

Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Inverted

Author : Arvind Bhandari
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 938630550X
Total Pages : 304 pages
Book Rating : 4.3/5 (863 download)

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Book Synopsis Inverted by : Arvind Bhandari

Download or read book Inverted written by Arvind Bhandari and published by StoryMirror Infotech Pvt Ltd. This book was released on 2017 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you think you are the person in the mirror. That time should be put to use savagely. That happiness is elusive, and goals are best achieved by extracting from nature. Hang on. In fact, hang your views upside down for a counter perspective. Where your closest representation is the universe. Time is best utilized not when filled in but when emptied out. Where mere aligning with nature secures your goal, where happiness can be bred in your backyard, where…. Inverted won’t just yield a better view. It will enhance your life too.

Stories We Never Tell

Author : Savi Sharma
Publisher : Harper Collins
ISBN 13 : 9356293309
Total Pages : 204 pages
Book Rating : 4.3/5 (562 download)

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Book Synopsis Stories We Never Tell by : Savi Sharma

Download or read book Stories We Never Tell written by Savi Sharma and published by Harper Collins. This book was released on 2022-12-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are stories we never talk about. Stories we are afraid to share. Simply because they hurt too much or no one wants to listen to them. Such was the story of Jhanvi, who is a budding social media influencer. She appears to have it all together, living her ideal life, but something is missing: Jhanvi has this impossible need that drives her to be more perfect than any person could possibly be. And the story of Ashray, who had a rocky start in life. With hard work and determination, he translates his dreams into reality, but his deep-seated insecurities come to the fore when life throws him a curveball. As their stories intersect, their lives change in ways they never expected. In a world of loss, darkness and destruction, will Jhanvi and Ashray be able to tell a story of hope, light and recovery?

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Author : Rishi, Bikramjit
Publisher : IGI Global
ISBN 13 : 1466681403
Total Pages : 389 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by : Rishi, Bikramjit

Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Riding the Tiger

Author : Wilfried Aulbur
Publisher : Random House India
ISBN 13 : 9385990500
Total Pages : 432 pages
Book Rating : 4.3/5 (859 download)

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Book Synopsis Riding the Tiger by : Wilfried Aulbur

Download or read book Riding the Tiger written by Wilfried Aulbur and published by Random House India. This book was released on 2016-11-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can one survive in a market which is volatile and uncertain? What strategies have worked and not worked in the past? What does it take to be successful in India? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and redBus? So what does it take to Ride the Tiger? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean? How have successful Indian companies managed challenges in an extremely price-sensitive market? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Bangalore and Gurgaon—the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.

Supermarketwala

Author : Damodar Mall
Publisher : Random House India
ISBN 13 : 8184006497
Total Pages : 320 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Supermarketwala by : Damodar Mall

Download or read book Supermarketwala written by Damodar Mall and published by Random House India. This book was released on 2014-09-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Rita, the young bahu, avoids buying personal products from the family grocer. • Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible? • Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? • What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s? Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.

Three Thousand Stitches

Author : Sudha Murty
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9386651602
Total Pages : 256 pages
Book Rating : 4.3/5 (866 download)

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Book Synopsis Three Thousand Stitches by : Sudha Murty

Download or read book Three Thousand Stitches written by Sudha Murty and published by Penguin Random House India Private Limited. This book was released on 2017-07-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: So often, it's the simplest acts of courage that touch the lives of others. Sudha Murty-through the exceptional work of the Infosys Foundation as well as through her own youth, family life and travels-encounters many such stories . . . and she tells them here in her characteristically clear-eyed, warm-hearted way. She talks candidly about the meaningful impact of her work in the devadasi community, her trials and tribulations as the only female student in her engineering college and the unexpected and inspiring consequences of her father's kindness. From the quiet joy of discovering the reach of Indian cinema and the origins of Indian vegetables to the shallowness of judging others based on appearances, these are everyday struggles and victories, large and small. Unmasking both the beauty and ugliness of human nature, each of the real-life stories in this collection is reflective of a life lived with grace.

Introduction to English Semantics and Pragmatics

Author : Patrick Griffiths
Publisher : Edinburgh University Press
ISBN 13 : 0748626883
Total Pages : 208 pages
Book Rating : 4.7/5 (486 download)

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Book Synopsis Introduction to English Semantics and Pragmatics by : Patrick Griffiths

Download or read book Introduction to English Semantics and Pragmatics written by Patrick Griffiths and published by Edinburgh University Press. This book was released on 2006-05-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the linguistic study of meaning, this book outlines the meaning potential (semantics) of English and how language knowledge is put to use (pragmatics). As well as gaining a systematic overview of meaning in English, readers can learn how to argue for analyses. Among the significant concepts introduced are denotation, sense relations, event types, explicature, implicature, presupposition, metaphor, reference, speech acts and (at an elementary level) Generalised Quantifier Theory. Sense relations--such as antonymy and hyponymy--are presented as summarising patterns of entailment. The sense of a word is seen as the contributions it makes to the entailments carried by sentences.

Sales Management That Works

Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1633698777
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sales Management That Works by : Frank V. Cespedes

Download or read book Sales Management That Works written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2021-02-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

Author : Prateek Jain
Publisher : Notion Press
ISBN 13 : 1648699480
Total Pages : 175 pages
Book Rating : 4.6/5 (486 download)

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Book Synopsis Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises by : Prateek Jain

Download or read book Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises written by Prateek Jain and published by Notion Press. This book was released on 2021-01-22 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).