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Practical Principles Of Persuasion
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Book Synopsis Practical Principles of Persuasion by : Kathryn Sue Young
Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
Book Synopsis Practical Persuasion by : James DeBARI
Download or read book Practical Persuasion written by James DeBARI and published by . This book was released on 2021-01-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just imagine being able to persuade anyone to do almost anything you wanted them to do. Who would you persuade? What would you persuade them to do? In this book "Practical Persuasion" it teaches the reader how to use proven persuasion techniques, scripts and tactics in everyday situations with almost anyone. You will see how easy it is to use whether it be at the office, purchasing a new car, selling a product or service, a conversation with your significant other or even just getting your children to do their homework. These teachings can be used in almost any scenario that you might come across when you may need a little help to gain compliance. This book is filled with various techniques that have been used by the most respected professional`s in their fields. You`ll see that these tactics are backed up with interviews from the top hypnotherapist, internal affairs officers, hostage negotiators, car salesman, real estate sales people and marketing executives in their respective industry. The author clearly demonstrates how easy it is to use these tactics in almost any setting. This book delivers to the reader actual persuasion scripts that are easy to use and implement in almost any natural conversational setting. The actual tactics are highlighted throughout the scripts to illustrate to the reader how they`re being used. This book also shows the close correlation between neuro linguistic programing (NLP) and the foundation to any successful persuasion technique. I hope you find value in the pages of this book that you can use to help fulfill your needs and possibly enhance the quality of all your interactions as you go through your everyday life.
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis Principles and Practice of Social Marketing by : Rob Donovan
Download or read book Principles and Practice of Social Marketing written by Rob Donovan and published by Cambridge University Press. This book was released on 2010-10-28 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
Book Synopsis The Power of Persuasion by : Lucas Haasis
Download or read book The Power of Persuasion written by Lucas Haasis and published by transcript Verlag. This book was released on 2022-03-31 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.
Download or read book The small BIG written by Steve J. Martin and published by Hachette+ORM. This book was released on 2016-04-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis The Persuasion Handbook by : James Price Dillard
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Book Synopsis Influencing Like Jesus by : Michael Zigarelli
Download or read book Influencing Like Jesus written by Michael Zigarelli and published by B&H Publishing Group. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Zigarelli shows how to influence others for good by adopting the same methods of persuasion that Jesus exemplified during his life and ministry.
Download or read book Persuasion written by Robert Austen and published by . This book was released on 2019-07-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash The Power Of Psychology, Avoid Disagreements And Get What You Want Out Of Life With This Comprehensive Guide To Persuasion And Influence If you've always wanted to learn how to convince other people to see things from your perspective, but struggle to get cooperation from them, then keep reading... Are you frustrated by your inability to communicate with people effectively? Are you tired of trying your hand in negotiation-whether it's asking someone out for a date or asking your boss for a raise-and failing? Have you tried advice from psychologists or people on the Internet that has no real-world application and fails to live up to their promises? Do you finally want to end the pain of missing out on life-changing opportunities and experiences because of a lack of being able to get people to see things your way? Are you wondering if there is a surefire method to help you get more out of life? If you thought yes, then you've come to the right place. Persuading people doesn't have to be complicated. In fact, it's much easier than you think, and you don't have to believe me. An article from the Project Management Institute links 6 simple laws to the whole expertise of persuasion, some of which you are going to learn more about in this guide. Here's just a tiny fraction of what you'll discover: 7 magic persuasion tactics you can use today (page 95) The remarkable mindset shift you need to become an amazing persuader and influencer (page 27) Expert insights into how the human mind really works and how to use it to get what you want from other people (page 32) The subtle secret between influence and persuasion (page 68) 4 simple ways to master influence and persuasion (page 82) The 5 proven principles of persuasion that will help you win over anybody to your side (page 85) A startling approach to persuade people without being overt (page 96) 4 bulletproof methods of persuasion that lead to mastery (page 106) ...and tons more! Imagine how your life will change when you're able to get into the heads of people and figure out what to say and do to get them to cooperate with you. Imagine being looked at in awe when you handle tense social and professional situations with poise and ease. Even if you're the least charismatic person in the room, even if you have trouble asking for the smallest of favors from people, you're going to learn how to persuade people like a salesman... without all the sleaziness. And if you have a deep-seated desire to become a more charismatic version of yourself, scroll up and click "add to cart" to buy now!
Book Synopsis The Black Book of Persuasion by : Alex Llantada
Download or read book The Black Book of Persuasion written by Alex Llantada and published by Createspace Independent Publishing Platform. This book was released on 2018-01-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.
Book Synopsis Persuasive Preaching by : R. Larry Overstreet
Download or read book Persuasive Preaching written by R. Larry Overstreet and published by Lexham Press. This book was released on 2021-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Dudit, executive editor of Preaching Magazine, writes in the foreword that "the reader will find in this book a valuable discussion of what persuasion really is, what the Bible has to say about it, how it is modeled in the New Testament, and what role persuasion should and should not play in our own preaching in the twenty-first century. The author has provided solid biblical content and practical guidance that will be a powerful resource for preachers and church leaders. He writes with clarity and--dare I say it?--persuasive power. I hope you will be as blessed by this book as I have been."
Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish
Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Download or read book Persuasion written by William Rogers and published by . This book was released on 2007 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.
Book Synopsis Practical Influence by : R. Morris Sims
Download or read book Practical Influence written by R. Morris Sims and published by FriesenPress. This book was released on 2017-06-26 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think about the influence you have today. You significantly influence your spouse and your children. You influence your co-workers, peers, subordinates, and your boss. You can even influence others you meet for the very first time. Is it a good idea to make sure you are a good influence in all these lives? Would you like to become a more influential person; to have an impact on what other people think and choose to do? There are many ways you can do just that, and you can do it in a positive manner that brings good things for everyone involved. What we think about determines our beliefs, our beliefs drive our behavior, and our behavior drives others’ perception of us. And it’s others’ perception of us that determines what influence we can have with them. What we think about, we will become. In Practical Influence, R. Morris Sims introduces general principles of influence, which can be applied to any situation, as well as principles for business, and for families and personal relationships. Each chapter introduces specific concepts and learning points, and offers action assignments to put the theories into use. In breezy, cheerfully matter-of-fact, commonsense fashion, Sims teaches easily implementable skills and strategies to help readers make more positive impacts at home and at work.
