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The PR Masterclass

Author : Alex Singleton
Publisher : John Wiley & Sons
ISBN 13 : 1118756231
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The PR Masterclass by : Alex Singleton

Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Parliamentary Papers

Author : Great Britain. Parliament. House of Commons
Publisher :
ISBN 13 :
Total Pages : 766 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Parliamentary Papers by : Great Britain. Parliament. House of Commons

Download or read book Parliamentary Papers written by Great Britain. Parliament. House of Commons and published by . This book was released on 1906 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power Monopoly

Author : Gifford Pinchot
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis The Power Monopoly by : Gifford Pinchot

Download or read book The Power Monopoly written by Gifford Pinchot and published by . This book was released on 1928 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Field Works

Author : Charles Booth Brackenbury
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Field Works by : Charles Booth Brackenbury

Download or read book Field Works written by Charles Booth Brackenbury and published by . This book was released on 1888 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Southwest Builder and Contractor

Author :
Publisher :
ISBN 13 :
Total Pages : 1132 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Southwest Builder and Contractor by :

Download or read book Southwest Builder and Contractor written by and published by . This book was released on 1918 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Complete Works

Author : Geoffrey Chaucer
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Complete Works by : Geoffrey Chaucer

Download or read book Complete Works written by Geoffrey Chaucer and published by . This book was released on 1935 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sessional Papers

Author : Great Britain. Parliament. House of Commons
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.:/5 (36 download)

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Book Synopsis Sessional Papers by : Great Britain. Parliament. House of Commons

Download or read book Sessional Papers written by Great Britain. Parliament. House of Commons and published by . This book was released on 1905 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Daily Bond Buyer

Author :
Publisher :
ISBN 13 :
Total Pages : 1170 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis The Daily Bond Buyer by :

Download or read book The Daily Bond Buyer written by and published by . This book was released on 1926 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Works 2000 Fast and Easy

Author : Diane Koers
Publisher : Course Technology
ISBN 13 : 9780761524373
Total Pages : 404 pages
Book Rating : 4.5/5 (243 download)

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Book Synopsis Works 2000 Fast and Easy by : Diane Koers

Download or read book Works 2000 Fast and Easy written by Diane Koers and published by Course Technology. This book was released on 1999 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates the integrated software package's word processing, database, spreadsheet, and scheduling features.

Can We Do That?!

Author : Peter Shankman
Publisher : John Wiley & Sons
ISBN 13 : 111804469X
Total Pages : 211 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Can We Do That?! by : Peter Shankman

Download or read book Can We Do That?! written by Peter Shankman and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

The Poetical Works of John Milton

Author : John Milton
Publisher :
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.L/5 ( download)

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Book Synopsis The Poetical Works of John Milton by : John Milton

Download or read book The Poetical Works of John Milton written by John Milton and published by . This book was released on 1873 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History of Wages and Prices in Massachusetts: 1752-1883

Author : Massachusetts. Bureau of Statistics of Labor
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis History of Wages and Prices in Massachusetts: 1752-1883 by : Massachusetts. Bureau of Statistics of Labor

Download or read book History of Wages and Prices in Massachusetts: 1752-1883 written by Massachusetts. Bureau of Statistics of Labor and published by . This book was released on 1885 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Get Slightly Famous

Author : Steven Van Yoder
Publisher : Bay Tree Pub
ISBN 13 : 9780972002110
Total Pages : 278 pages
Book Rating : 4.0/5 (21 download)

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Book Synopsis Get Slightly Famous by : Steven Van Yoder

Download or read book Get Slightly Famous written by Steven Van Yoder and published by Bay Tree Pub. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.

Automated Reasoning

Author : Jasmin Blanchette
Publisher : Springer Nature
ISBN 13 : 3031107691
Total Pages : 756 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Automated Reasoning by : Jasmin Blanchette

Download or read book Automated Reasoning written by Jasmin Blanchette and published by Springer Nature. This book was released on 2022 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. It is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Imperial and Asiatic Quarterly Review and Oriental and Colonial Record

Author :
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Imperial and Asiatic Quarterly Review and Oriental and Colonial Record by :

Download or read book The Imperial and Asiatic Quarterly Review and Oriental and Colonial Record written by and published by . This book was released on 1912 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning Apr. 1895, includes the Proceedings of the East India Association.

Introducing Public Relations

Author : Keith Butterick
Publisher : SAGE
ISBN 13 : 1446209563
Total Pages : 249 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Introducing Public Relations by : Keith Butterick

Download or read book Introducing Public Relations written by Keith Butterick and published by SAGE. This book was released on 2011-02-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.