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Author : Amanda Barry
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (12 download)
Download or read book PR Power written by Amanda Barry and published by . This book was released on 2005 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amanda Barry
Publisher : Random House
ISBN 13 : 1448131766
Total Pages : 242 pages
Book Rating : 4.4/5 (481 download)
Download or read book PR Power: Inside Secrets From the World of Spin written by Amanda Barry and published by Random House. This book was released on 2012-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Author :
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Director written by and published by . This book was released on 2002 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 1884 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2006 with total page 1884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jurgen Wolff
Publisher : Pearson UK
ISBN 13 : 027374691X
Total Pages : 202 pages
Book Rating : 4.2/5 (737 download)
Download or read book Marketing for Entrepreneurs written by Jurgen Wolff and published by Pearson UK. This book was released on 2012-12-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well. The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset. The book: de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.
Author : Robert Craven
Publisher : Random House
ISBN 13 : 1448132096
Total Pages : 242 pages
Book Rating : 4.4/5 (481 download)
Download or read book Customer Is King: How to Exceed Their Expectations written by Robert Craven and published by Random House. This book was released on 2012-02-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated eBook edition What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again. Practical and packed full of easy-to-understand advice, you'll find: * checklists and worksheets * case studies of real businesses * frequently asked questions
Author : Andy Tibbs
Publisher : Routledge
ISBN 13 : 1135260834
Total Pages : 439 pages
Book Rating : 4.1/5 (352 download)
Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297659
Total Pages : 949 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 949 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : Mordecai Lee
Publisher : SUNY Press
ISBN 13 : 9780791463604
Total Pages : 300 pages
Book Rating : 4.4/5 (636 download)
Download or read book The First Presidential Communications Agency written by Mordecai Lee and published by SUNY Press. This book was released on 2006-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of FDR's Office of Government Reports.
Author : Vanessa Edwards
Publisher : Routledge
ISBN 13 : 1317294513
Total Pages : 342 pages
Book Rating : 4.3/5 (172 download)
Download or read book Research Skills for Journalists written by Vanessa Edwards and published by Routledge. This book was released on 2016-03-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Skills for Journalists is a comprehensive, engaging and highly practical guide to developing the varied skillset needed for producing well researched, quality journalism across a range of platforms. Illustrated with original interviews and case studies, the book guides readers through a clear understanding of sources of news, as well as illustrating the skills needed to undertake successful digital and non-digital research and to conduct interviews for a variety of media. It examines the skills needed for basic data journalism and presents an in-depth exploration of the different research skills specific to producing print and online text, as well as those for broadcast and multimedia journalism. Key research skills explored in the book include: Developing digital research skills, including researching through search engines, messages boards, discussion groups and web forums, social media, apps, and using user generated content Working with data, including sourcing, auditing and analysing data, data visualisation and understanding the importance of accuracy and context Essential non-digital research skills, including telephone technique, using libraries and working with librarians, understanding copyright, working with picture libraries and research services, and producing freedom of information requests Working directly with people to research stories, including the power of persuasion, tracking down great contributors, managing and protecting sources, planning and managing interviews, and interviewing vulnerable people Researching for multimedia production of stories, including researching a radio story, podcast or video story, and planning for outside broadcasts. Research Skills for Journalists also explores specialist research skills needed for working overseas and investigates new areas, which could be used for journalism research in the future. The book is illustrated with original contributions by journalists from a variety of backgrounds; including veteran investigative journalist John Pilger, pioneering data journalist Simon Rogers and The Bureau of Investigative Journalism’s award-winning reporter Abigail Fielding-Smith. It is an invaluable guide for students and practitioners of journalism to the skills needed for finding and developing original news stories today.
Author : S. Böhm
Publisher : Springer
ISBN 13 : 0230501419
Total Pages : 241 pages
Book Rating : 4.2/5 (35 download)
Download or read book Repositioning Organization Theory written by S. Böhm and published by Springer. This book was released on 2005-11-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repositioning Organization Theory studies the political positioning of organization theory. The book argues that there are two main projects in organization theory: the hegemonic project of positioning and postmodern project of depositioning. To critique the theoretical and political limits of these two projects, Böhm employs a range of critical and post-structural philosophies. Having conceptualized the need for a 'political event', the book is a passionate call for repositioning and repoliticizing organization theory. This book discusses the impossibilities of, and strategies for, such a project.
Author : Elearn,
Publisher : Routledge
ISBN 13 : 1136368744
Total Pages : 123 pages
Book Rating : 4.1/5 (363 download)
Download or read book Reputation Management written by Elearn, and published by Routledge. This book was released on 2007-06-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies.
Author : Jurgen Wolff
Publisher : Pearson UK
ISBN 13 : 0273720929
Total Pages : 275 pages
Book Rating : 4.2/5 (737 download)
Download or read book Marketing and Selling for Entrepreneurs ebook written by Jurgen Wolff and published by Pearson UK. This book was released on 2010-01-27 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elearn
Publisher : Routledge
ISBN 13 : 1136368671
Total Pages : 120 pages
Book Rating : 4.1/5 (363 download)
Download or read book Reputation Management Revised Edition written by Elearn and published by Routledge. This book was released on 2009-11-03 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing Health, Safety and Working Environment * Managing Legal and Ethical Principles * Managing Yourself * Positive Working Relationships * Project Management * Quality and Operations Management * Reaching Your Goals Through Innovation * Recruitment and Selection * Reputation Management The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development. "You found it – what a find! A practical resource packed with all the relevant theory and suggested activities to support your professional development. An essential resource to have at your fingertips, jump in and enjoy." --Russell Jeans, Learning and Development Manager, ntl "All the essential concepts are here, presented in an easily digestible format with lots of up to date case studies and references – but, most importantly, with plenty of thought provoking activities and self-diagnostic exercises to make the learning personal and transferable." --Peter Manning, Head of Training & Development, News International Newspapers Ltd
Author : Foundation for Public Relations Research and Education (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1760 pages
Book Rating : 4.8/5 (111 download)
Download or read book Public Relations Review written by Foundation for Public Relations Research and Education (U.S.) and published by . This book was released on 2003 with total page 1760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anne M. Cronin
Publisher : Taylor & Francis
ISBN 13 : 1000857069
Total Pages : 63 pages
Book Rating : 4.0/5 (8 download)
Download or read book Secrecy in Public Relations, Mediation and News Cultures written by Anne M. Cronin and published by Taylor & Francis. This book was released on 2023-01-19 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.
Author : Wendell Potter
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608193500
Total Pages : 289 pages
Book Rating : 4.6/5 (81 download)
Download or read book Deadly Spin written by Wendell Potter and published by Bloomsbury Publishing USA. This book was released on 2010-11-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
