Pr For Humans

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PR for Humans

Author : Mike Sergeant
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788600568
Total Pages : 192 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis PR for Humans by : Mike Sergeant

Download or read book PR for Humans written by Mike Sergeant and published by Practical Inspiration Publishing. This book was released on 2019-04-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: *SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* “There is no strategy without a story. There is no story without the main character. The main character is you.” PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career.

The Laws of Human Nature

Author : Robert Greene
Publisher : Robert Greene
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Laws of Human Nature by : Robert Greene

Download or read book The Laws of Human Nature written by Robert Greene and published by Robert Greene. This book was released on with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUMMARY: This book is If you’ve ever wondered about human behavior, wonder no more. In The Laws of Human Nature, Greene takes a look at 18 laws that reveal who we are and why we do the things we do. Humans are complex beings, but Greene uses these laws to strip human nature down to its bare bones. Every law that he presents is supported by a real-life historical account, with an insightful twist to drive the point home. As you read the book, don’t be surprised if you get the feeling that everyone you know, including yourself, is described in the book! DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It is designed to record all the key points of the original book.

Pr for People

Author : Patricia Vaccarino
Publisher :
ISBN 13 : 9781935359234
Total Pages : 0 pages
Book Rating : 4.3/5 (592 download)

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Book Synopsis Pr for People by : Patricia Vaccarino

Download or read book Pr for People written by Patricia Vaccarino and published by . This book was released on 2009-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business. Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career and increase your business.

To Err Is Human

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309068371
Total Pages : 312 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis To Err Is Human by : Institute of Medicine

Download or read book To Err Is Human written by Institute of Medicine and published by National Academies Press. This book was released on 2000-03-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts estimate that as many as 98,000 people die in any given year from medical errors that occur in hospitals. That's more than die from motor vehicle accidents, breast cancer, or AIDSâ€"three causes that receive far more public attention. Indeed, more people die annually from medication errors than from workplace injuries. Add the financial cost to the human tragedy, and medical error easily rises to the top ranks of urgent, widespread public problems. To Err Is Human breaks the silence that has surrounded medical errors and their consequenceâ€"but not by pointing fingers at caring health care professionals who make honest mistakes. After all, to err is human. Instead, this book sets forth a national agendaâ€"with state and local implicationsâ€"for reducing medical errors and improving patient safety through the design of a safer health system. This volume reveals the often startling statistics of medical error and the disparity between the incidence of error and public perception of it, given many patients' expectations that the medical profession always performs perfectly. A careful examination is made of how the surrounding forces of legislation, regulation, and market activity influence the quality of care provided by health care organizations and then looks at their handling of medical mistakes. Using a detailed case study, the book reviews the current understanding of why these mistakes happen. A key theme is that legitimate liability concerns discourage reporting of errorsâ€"which begs the question, "How can we learn from our mistakes?" Balancing regulatory versus market-based initiatives and public versus private efforts, the Institute of Medicine presents wide-ranging recommendations for improving patient safety, in the areas of leadership, improved data collection and analysis, and development of effective systems at the level of direct patient care. To Err Is Human asserts that the problem is not bad people in health careâ€"it is that good people are working in bad systems that need to be made safer. Comprehensive and straightforward, this book offers a clear prescription for raising the level of patient safety in American health care. It also explains how patients themselves can influence the quality of care that they receive once they check into the hospital. This book will be vitally important to federal, state, and local health policy makers and regulators, health professional licensing officials, hospital administrators, medical educators and students, health caregivers, health journalists, patient advocatesâ€"as well as patients themselves. First in a series of publications from the Quality of Health Care in America, a project initiated by the Institute of Medicine

Public Relations and the Digital

Author : Clea Bourne
Publisher : Springer Nature
ISBN 13 : 3031139569
Total Pages : 244 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Public Relations and the Digital by : Clea Bourne

Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Managing Humans

Author : Michael Lopp
Publisher : Apress
ISBN 13 : 1430202718
Total Pages : 198 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Managing Humans by : Michael Lopp

Download or read book Managing Humans written by Michael Lopp and published by Apress. This book was released on 2007-10-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Humans is a selection of the best essays from Michael Lopp's popular website Rands in Repose(www.randsinrepose.com). Lopp is one of the most sought-after IT managers in Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. This book reveals a variety of different approaches for creating innovative, happy development teams. It covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build lasting and useful engineering culture. The essays are biting, hilarious, and always informative.

Humans of New York

Author : Brandon Stanton
Publisher : St. Martin's Press
ISBN 13 : 125027754X
Total Pages : 307 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Humans of New York by : Brandon Stanton

Download or read book Humans of New York written by Brandon Stanton and published by St. Martin's Press. This book was released on 2020-10-06 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the blog with more than four million loyal fans, a beautiful, heartfelt, funny, and inspiring collection of photographs and stories capturing the spirit of a city Now an instant #1 New York Times bestseller, Humans of New York began in the summer of 2010, when photographer Brandon Stanton set out to create a photographic census of New York City. Armed with his camera, he began crisscrossing the city, covering thousands of miles on foot, all in an attempt to capture New Yorkers and their stories. The result of these efforts was a vibrant blog he called "Humans of New York," in which his photos were featured alongside quotes and anecdotes. The blog has steadily grown, now boasting millions of devoted followers. Humans of New York is the book inspired by the blog. With four hundred color photos, including exclusive portraits and all-new stories, Humans of New York is a stunning collection of images that showcases the outsized personalities of New York. Surprising and moving, printed in a beautiful full-color, hardbound edition, Humans of New York is a celebration of individuality and a tribute to the spirit of the city. With 400 full-color photos and a distinctive vellum jacket

Sport Public Relations

Author : G. Clayton Stoldt
Publisher : Human Kinetics
ISBN 13 : 149258939X
Total Pages : 289 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Public Relations by : G. Clayton Stoldt

Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2020-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Back to Human

Author : Dan Schawbel
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738235016
Total Pages : 292 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Back to Human by : Dan Schawbel

Download or read book Back to Human written by Dan Schawbel and published by Da Capo Lifelong Books. This book was released on 2018-11-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: WASHINGTON POST BESTSELLER A Financial Times Book of the Month Back to Human explains how a more socially connected workforce creates greater fulfillment, productivity, and engagement while preventing burnout and turnover. The next generation of leaders must create a workplace where teammates feel genuinely connected, engaged, and empowered -- without relying on technology. Based on Dan Schawbel's exclusive research studies -- featuring the perspectives of over 2,000 managers and employees across different age groups -- Back to Human reveals why virtual communication, though vital and useful, actually contributes to a stronger sense of isolation at work than ever before. How can we change this culture? Schawbel offers a self-assessment called the "Work Connectivity Index" that measures the strength of team relationships. He also shares exercises, examples, and activities that readers can work on individually or as a team, which will help them increase personal productivity, be more collaborative, and become more fulfilled at work. Back to Human ultimately helps you decide when and how to use technology to build better connections in your work life. It is a call to action to leaders across the world to make the workplace a better experience for all of us.

Public Relations

Author : Moi Ali
Publisher : Heinemann-Raintree Library
ISBN 13 : 9781403476548
Total Pages : 68 pages
Book Rating : 4.4/5 (765 download)

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Book Synopsis Public Relations by : Moi Ali

Download or read book Public Relations written by Moi Ali and published by Heinemann-Raintree Library. This book was released on 2005-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.

All the Worst Humans

Author : Phil Elwood
Publisher : Henry Holt and Company
ISBN 13 : 1250321581
Total Pages : 167 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis All the Worst Humans by : Phil Elwood

Download or read book All the Worst Humans written by Phil Elwood and published by Henry Holt and Company. This book was released on 2024-06-25 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bridge-burning, riotous memoir by a top PR operative in Washington who exposes the secrets of the $129-billion industry that controls so much of what we see and hear in the media—from a man who used to pull the strings, and who is now pulling back the curtain. After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that’s made him so successful. The first step is revealing exactly what he’s been up to for the past twenty years—and it isn’t pretty. Elwood has worked for a murderer’s row of questionable clients, including Gaddafi, Assad, and the government of Qatar. In All the Worst Humans, Elwood unveils how the PR business works, and how the truth gets made, spun, and sold to the public—not shying away from the gritty details of his unlikely career. This is a piercing look into the corridors of money, power, politics, and control, all told in Elwood’s disarmingly funny and entertaining voice. He recounts a four-day Las Vegas bacchanal with a dictator’s son, plotting communications strategies against a terrorist organization in Western Africa, and helping to land a Middle Eastern dictator’s wife a glowing profile in Vogue on the same time the Arab Spring broke out. And he reveals all his slippery tricks for seducing journalists in order to create chaos and ultimately cover for politicians, dictators, and spies—the industry-secret tactics that led to his rise as a political PR pro. Along the way, Phil walks the halls of the Capitol, rides in armored cars through Abuja, and watches his client lose his annual income at the roulette table. But as he moved up the ranks, he felt worse and worse about the sleaziness of it all—until Elwood receives a shocking wake-up call from the FBI. This risky game nearly cost Elwood his life and his freedom. Seeing the light, Elwood decides to change his ways, and his clients, and to tell the full truth about who is the worst human.

The Philosophy of Evolutionary Theory

Author : Elliott Sober
Publisher : Cambridge University Press
ISBN 13 : 1009376047
Total Pages : 307 pages
Book Rating : 4.0/5 (93 download)

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Book Synopsis The Philosophy of Evolutionary Theory by : Elliott Sober

Download or read book The Philosophy of Evolutionary Theory written by Elliott Sober and published by Cambridge University Press. This book was released on 2024-02-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural selection, mutation, and adaptation are well-known and central topics in Darwin's theory of evolution and in the 20th - and 21st -century theories which grew out of it, but many other important topics are used in evolutionary biology that raise interesting philosophical questions. In this book, Elliott Sober analyses a much larger range of topics, including fitness, altruism, common ancestry, chance, taxonomy, phylogenetic inference, operationalism, reductionism, conventionalism, null hypotheses and default reasoning, instrumentalism versus realism, hypothetico-deductivism, essentialism, falsifiability, the principle of parsimony, the principle of the common cause, causality, determinism versus indeterminism, sensitivity to initial conditions, and the knowability of the past. Sober's clear philosophical analyses of these key concepts, arguments, and methods of inference will be valuable for all readers who want to understand evolutionary biology in both its Darwinian and its contemporary forms.

The Expression of Predicative Possession

Author : Lidia Mazzitelli
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110412357
Total Pages : 206 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Expression of Predicative Possession by : Lidia Mazzitelli

Download or read book The Expression of Predicative Possession written by Lidia Mazzitelli and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the constructions used in Belarusian and Lithuanian to express predicative Possession. The work is written within a typological frame: the Belarusian and Lithuanian constructions are analyzed in the light of the typology of the possessive predicative constructions proposed by Heine (1997).

Ockham's Razors

Author : Elliott Sober
Publisher : Cambridge University Press
ISBN 13 : 1107692539
Total Pages : 325 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Ockham's Razors by : Elliott Sober

Download or read book Ockham's Razors written by Elliott Sober and published by Cambridge University Press. This book was released on 2015-07-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses philosophy, science and probability to analyse why simpler theories are better than theories that are more complex.

Philosophic Classics: From Plato to Derrida

Author : Forrest Baird
Publisher : Taylor & Francis
ISBN 13 : 1351764519
Total Pages : 1590 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Philosophic Classics: From Plato to Derrida by : Forrest Baird

Download or read book Philosophic Classics: From Plato to Derrida written by Forrest Baird and published by Taylor & Francis. This book was released on 2023-09-04 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophic Classics: From Plato to Derrida includes essential writings of the most important philosophers from almost two millennia of Western philosophy. In updating this Seventh Edition, editor Forrest E. Baird has continued to follow the same criteria established by the late-Walter Kaufmann when the Philosophic Classics series was first established: (1) to use complete works or, where more appropriate, complete sections of works (2) in clear translations (3) of texts central to each thinker’s philosophy or widely accepted as part of the "canon." To make the works more accessible to students, most footnotes treating textual matters (variant readings, etc.) have been omitted and important words from antiquity have been transliterated and put in angle brackets. In addition, each thinker is introduced by a brief essay composed of three sections: (1) biographical (a glimpse of the life), (2) philosophical (a résumé of the philosopher’s thought), and (3) bibliographical (suggestions for further reading). A timeline places important philosophers alongside other important thinkers, world leaders, and major global events. Photos and paintings with explanatory captions illuminate the ideas, debates, and places discussed in the text. New to the Seventh Edition: New translations: Plato, Euthyphro, Apology, Crito, and Phaedo; Aristotle, Nichomachean Ethics; Epicurus, Letter to Menoeceus and Principal Doctrines; Boethius, The Consolation of Philosophy; Anselm, Proslogion; Giovanni Pico Della Mirandola, Oration on the Dignity of Man; René Descartes, Correspondence with Princess Elizabeth; Gottfried Leibniz, Monadology; Jean-Jacques Rousseau, The Social Contract; Immanuel Kant, Prolegomena to Any Future Metaphysics and Groundwork of the Metaphysics of Morals Additional material: Porphyry’s Life of Plotinus (in part); Francis Bacon, Aphorisms (selections from Novum Organum); Karl Marx, Theses on Feuerbach; A.J. Ayer, Language, Truth, and Logic (in part) Updated, annotated bibliographies with each bibliography now broken into two sections, one for beginning and another for advanced students.

Rules for Visiting

Author : Jessica Francis Kane
Publisher : Penguin
ISBN 13 : 0525559248
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Rules for Visiting by : Jessica Francis Kane

Download or read book Rules for Visiting written by Jessica Francis Kane and published by Penguin. This book was released on 2020-04-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An elegant and deeply moving meditation on friendship, family, and life on earth. Rules for Visiting is a wonderful novel.” —Emily St. John Mandel, author of Sea of Tranquility, The Glass Hotel, and Station Eleven The national bestseller and an Indie Next List pick Name a Best Book of the Year by O Magazine • Good Housekeeping • Real Simple • Vulture • Chicago Tribune Named a Best Book of the Summer by The Today Show • Good Morning America • Wall Street Journal • San Francisco Chronicle • Southern Living Shortlisted for the 2020 Bollinger Everyman Wodehouse Prize Long-listed for the 2020 Tournament of Books Dry, witty, and unapologetic, May Attaway loves literature and her work as a botanist for the university in her hometown. More at home with plants than people, May begins to suspect she isn’t very good at friendship and wonders if it’s possible to improve with practice. Granted some leave from her job, she sets out on a journey to spend time with four long-neglected friends. Smart, funny, and full of compassion, Rules for Visiting is the story of a search for friendship in the digital age, a singular look at the way we stay in touch. While May travels, she studies her friends’ lives and begins to confront the pain of her own. With simplicity and honesty, Jessica Francis Kane has crafted an exquisite story about a woman trying to find a new way to be in the world. This nourishing book, with its beautiful contemplation of travel, trees, family, and friendship, is the perfect antidote to our chaotic times.

The People

Author : Margaret Canovan
Publisher : Polity
ISBN 13 : 9780745628219
Total Pages : 184 pages
Book Rating : 4.6/5 (282 download)

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Book Synopsis The People by : Margaret Canovan

Download or read book The People written by Margaret Canovan and published by Polity. This book was released on 2005-09-16 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking study sets out to clarify one of the most influential but least studied of all political concepts. Despite continual talk of popular sovereignty, the idea of the people has been neglected by political theorists who have been deterred by its vagueness. Margaret Canovan argues that it deserves serious analysis, and that it's many ambiguities point to unresolved political issues. The book begins by charting the conflicting meanings of the people, especially in Anglo-American usage, and traces the concept's development from the ancient populus Romanus to the present day. The book's main purpose is, however, to analyse the political issues signalled by the people's ambiguities. In the remaining chapters, Margaret Canovan considers their theoretical and practical aspects: Where are the people's boundaries? Is people equivalent to nation, and how is it related to humanity - people in general? Populists aim to 'give power back to the people'; how is populism related to democracy? How can the sovereign people be an immortal collective body, but at the same time be us as individuals? Can we ever see that sovereign people in action? Political myths surround the figure of the people and help to explain its influence; should the people itself be regarded as fictional? This original and accessible study sheds a fresh light on debates about popular sovereignty, and will be an important resource for students and scholars of political theory.