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Author : Deirdre Breakenridge
Publisher :
ISBN 13 : 9780133087291
Total Pages : pages
Book Rating : 4.0/5 (872 download)
Download or read book Powerful PR Strategies for Success (collection) written by Deirdre Breakenridge and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deirdre Breakenridge
Publisher : FT Press
ISBN 13 : 0133087301
Total Pages : 828 pages
Book Rating : 4.1/5 (33 download)
Download or read book Powerful PR Strategies for Success (Collection) written by Deirdre Breakenridge and published by FT Press. This book was released on 2012-04-20 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis
Author : Jennifer Gehrt
Publisher : Xlibris Corporation
ISBN 13 : 9781436387255
Total Pages : 174 pages
Book Rating : 4.3/5 (872 download)
Download or read book Strategic Public Relations written by Jennifer Gehrt and published by Xlibris Corporation. This book was released on 2009 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr
Author : Kevin Hogan
Publisher : Network 3000
ISBN 13 : 9781934266045
Total Pages : 228 pages
Book Rating : 4.2/5 (66 download)
Download or read book Selling written by Kevin Hogan and published by Network 3000. This book was released on 2007-09-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the cutting edge of persuasive selling that can transform salespeople into superstars.
Author : FT Press Delivers
Publisher : Pearson Education
ISBN 13 : 0132489511
Total Pages : 160 pages
Book Rating : 4.1/5 (324 download)
Download or read book Powerful Social Media, Branding, PR Practices (Collection) written by FT Press Delivers and published by Pearson Education. This book was released on 2010-07-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits! How to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any brand...reach today’s new influencers and stakeholders...find new sources of value...get your customers to love you, and stay in love with you! From world-renowned leaders and experts, including Jim Champy, Stewart Emery, Barry Libert, Jon Spector, Robert Brunner, Brian Solis, Mark Magnacca, and many more. Included in this collection: Buy It!: What’s in it for Your Customers? (Mark Magnacca) Brand Revitalization: Creating a Plan to Win (Larry Light, Joan Kiddon) Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products (Barry Libert, Jon Spector) Delivering the Promise of Your Brand, Keeping the Promise. . .And Other Keys to Creating Brands People Love (Brian D. Till, Donna Heckler) The Role of Marketing in Launching New Products (Phil Baker) Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love (Brian D. Till, Donna Heckler) We Are Smarter Than Me: Crowdsourcing New Businesses (Barry Libert, Jon Spector) You Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer’s Gut (Robert Brunner, Stewart Emery, Russ Hall) What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises (Jim Champy) PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results (Deirdre Breakenridge) PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? (Brian Solis, Deirdre Breakenridge) Walking the Walk: Having Your Customers Love You (Robert Brunner, Stewart Emery, Russ Hall) Active Storytelling: Using Video News Releases for PR Professionals (Brian Solis, Deirdre Breakenridge) Social Networking for Promoting YOU as a Brand (Brian Solis, Deirdre Breakenridge) How to Generate Effective Press Releases for Social Networks (Brian Solis, Deirdre Breakenridge) Invention Isn’t Everything: Consumer Design Rules (Phil Baker)
Author : Ted Hart
Publisher : John Wiley & Sons
ISBN 13 : 0471716197
Total Pages : 361 pages
Book Rating : 4.4/5 (717 download)
Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author : Anthonia Egbujiobi
Publisher : Anthonia Egbujiobi Publishing
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.3/5 (867 download)
Download or read book BRIDGING CIVIL-MILITARY GAP: Strategies for Robust Relationships and Successful Operations written by Anthonia Egbujiobi and published by Anthonia Egbujiobi Publishing. This book was released on 2019-06-22 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely and relevant book, Flight Lieutenant Anthonia Egbujiobi presents facts and figures from her detailed research on curbing insecurity and calls for co-operation between the military and civilians as the way to combating insecurity. The book also suggests how this collaboration can and should be achieved. She was inspired to author this book when she was nominated by the United Nations to serve in Congo as a military observer. Her experiences about the programmes and empowerment schemes she conducted in Congo - which earned her a recognition and award by the UN and Nigerian Air Force — with the peoples and communities where she served are documented in her first book titled, Building Castles With Pebbles.
Author : Tricia Hansen-Horn
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433120794
Total Pages : 0 pages
Book Rating : 4.1/5 (27 download)
Download or read book Public Relations Strategy, Theory, and Cases written by Tricia Hansen-Horn and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans--Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids--Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264190678
Total Pages : 200 pages
Book Rating : 4.2/5 (641 download)
Download or read book Strong Performers and Successful Reformers in Education Lessons from PISA for Korea written by OECD and published by OECD Publishing. This book was released on 2014-03-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Korean education over the past 50 years is one of remarkable growth and achievement. Korea is one of the top performing countries in the Programme for International Student Assessment (PISA) survey and among those with the highest ...
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264096663
Total Pages : 258 pages
Book Rating : 4.2/5 (64 download)
Download or read book Strong Performers and Successful Reformers in Education Lessons from PISA for the United States written by OECD and published by OECD Publishing. This book was released on 2011-05-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume combines an analysis of PISA with a description of the policies and practices of those education systems that are close to the top or advancing rapidly, in order to offer insights for policy in the United States.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264118535
Total Pages : 208 pages
Book Rating : 4.2/5 (641 download)
Download or read book Strong Performers and Successful Reformers in Education Lessons from PISA for Japan written by OECD and published by OECD Publishing. This book was released on 2012-02-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents examples that might be useful for Japan from other countries with consistently high-performing education systems.
Author : Betsy A. Hays
Publisher : CreateSpace
ISBN 13 : 9781497505247
Total Pages : 158 pages
Book Rating : 4.5/5 (52 download)
Download or read book Win & Wow written by Betsy A. Hays and published by CreateSpace. This book was released on 2014-07-21 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win & Wow: Public Relations Secrets for Everyday Success divulges how we can all use proven public relations techniques to accomplish our personal and professional goals. From puppy-dog loyalty to preventing crises to maximizing your sparkle dial, this book walks you through a host of thought changers and action steps that can add real value to your life. Written by public relations professor Betsy A. Hays and social media pro and CEO Tori Randolph Terhune, this book provides their complementary perspectives about practical ideas and strategies that can be used by all of us, regardless of what we want to accomplish.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264119582
Total Pages : 112 pages
Book Rating : 4.2/5 (641 download)
Download or read book Strong Performers and Successful Reformers in Education Education Policy Advice for Greece written by OECD and published by OECD Publishing. This book was released on 2011-12-14 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greece faces significant challenges to its education system. To address these challenges, Greece has sought advice from an international task force. This report provides the outcomes of the work of the task force, presenting a roadmap for implementing reforms.
Author : United States. Congress. House. Committee on Education and Labor
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (327 download)
Download or read book Research and Best Practices on Successful School Turnaround written by United States. Congress. House. Committee on Education and Labor and published by . This book was released on 2010 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zanderigo Tony
Publisher : OECD Publishing
ISBN 13 : 9264175881
Total Pages : 82 pages
Book Rating : 4.2/5 (641 download)
Download or read book Strong Performers and Successful Reformers in Education Delivering School Transparency in Australia National Reporting through My School written by Zanderigo Tony and published by OECD Publishing. This book was released on 2012-06-28 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study describes the policy-making process in Australia leading to the public release of information on every school in Australia through the My School website.
Author : Mia Doucet
Publisher : Bankerman Press
ISBN 13 : 1738060314
Total Pages : 217 pages
Book Rating : 4.7/5 (38 download)
Download or read book STRONG: Successful Women Share Stories of Childhood Trauma and Triumph (illustrated in full color) written by Mia Doucet and published by Bankerman Press. This book was released on 2023-09-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighty-one successful women from 22 countries share poignant memoirs of early childhood struggle and suffering: trauma, loss, betrayal, bullying, neglect, sexual abuse, and the disconnection of dysfunctional family relationships. The memoirs read like intimate bits of conversation between best friends, overheard, at times in sordid detail. These stories are in stark contradiction to the nostalgic ones we like to tell ourselves about the charms of childhood. They paint the picture of early years that are not all sunshine and rainbows. Some will amuse. Some will tear at your heart. The author writes in a brief, clear, concise style. Original, full-color drawings capture the essence of each memory as seen through the eyes of the innocent child. "This compelling collection of personal narratives has been honored with the prestigious Literary Titan Gold Book Award, a recognition reserved for books that masterfully deliver original content, explore innovative themes, and exhibit elegant prose." NOTE: This book contains several true accounts of child abuse that some readers may find disturbing. This book is not for children.
Author : Jenna Guarneri
Publisher : Incorporated Original
ISBN 13 : 9781639090044
Total Pages : 250 pages
Book Rating : 4.0/5 (9 download)
Download or read book You Need PR written by Jenna Guarneri and published by Incorporated Original. This book was released on 2022-04-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it-even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding-in general, company success. But startups and small businesses don't always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company's reputation and build lasting business momentum.
