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Power Pr Ethnic Activists Guide To Strategic Communications
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Book Synopsis PoweR PR: Ethnic Activists Guide to Strategic Communications by : Ray Hanania
Download or read book PoweR PR: Ethnic Activists Guide to Strategic Communications written by Ray Hanania and published by Lulu.com. This book was released on 2015-08-08 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com
Book Synopsis Public Relations and Strategic Communication in 2050 by : Alexander V. Laskin
Download or read book Public Relations and Strategic Communication in 2050 written by Alexander V. Laskin and published by Taylor & Francis. This book was released on 2024-11-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Book Synopsis Communication Activism Research for Social Justice by : Kevin M. Carragee
Download or read book Communication Activism Research for Social Justice written by Kevin M. Carragee and published by Taylor & Francis. This book was released on 2023-09-28 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication scholars have taken seriously the call for engaged scholarship, and this book examines the principles, practices, and outcomes of communication activism research for social justice. Communication activism research differs from other engaged communication scholarship through researchers promoting social justice, intervening collaboratively, and creating or assisting established collective actors that represent marginalized communities. Collective actors examined in this book include Black Lives Matter, the feminist movement, and LGBTQ+ groups. This book provides practical guidance on how to perform communication activism research, offering recommendations for managing its challenges and discussing qualitative and quantitative methods for evaluating research interventions focusing on significant contemporary issues. This book will appeal to scholars who study and teach communication and social justice activism as well as scholars from disciplines such as sociology, and it is ideal as a text in courses on communication and activism, engaged communication scholarship, communication and social movements, and communication research methods.
Book Synopsis Protest Public Relations by : Ana Adi
Download or read book Protest Public Relations written by Ana Adi and published by Routledge. This book was released on 2018-10-09 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
Book Synopsis The Handbook of Strategic Communication by : Carl H. Botan
Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-04-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
Book Synopsis A New Weave of Power, People and Politics by : Lisa VeneKlasen
Download or read book A New Weave of Power, People and Politics written by Lisa VeneKlasen and published by Practical Action Publishing. This book was released on 2007 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This field manual provides a well-tested approach for promoting citizen participation. It breaks down the traditional boxes separating human rights, rule of law, development, and governance, and reconnects them in order to create an integrated approach to rights-based political empowerment. A New Weave of Power, People & Politics combines concrete and practical 'action steps' with a sound theoretical foundation to help users understand the process of advocacy planning and implementation. This is an 'Action Guide' that builds on the authors' 50 years of combined experience in advocacy, gender, human rights, popular education, and social change. These collective experiences were gathered in Asia, Africa, Latin America, the Middle East, Europe, the former Soviet Union, and North America, and they range from participatory research and community development, to neighbourhood organizing and legal rights education, to large-scale campaign advocacy. It delves more deeply into questions of citizenship, constituency-building, social change, gender, and accountability.
Download or read book The King's Pawn written by Aaron Hanania and published by Lulu.com. This book was released on 2018-05-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new Science Fiction mystery novel, high school junior, blogger and first-time novelist Aaron Hanania takes us into a world in which the norms of human dignity and life are taken to the extreme. A scientist creates a revolutionary experiment, The KingÕs Pawn, in which the participants are unaware of the roles that they play in what is expected to be a literally perfect world. The scientist soon discovers her Òmethodically controlled societyÓ creates unforeseen tensions and ominous uncertainty for the unknowing participants, but brings the scientist unimaginable profits, fame and power. But what the scientist doesnÕt expect is that the power of human curiosity can overcome any barrier, experimental boundaries or expectations. Two children in The KingÕs Pawn play a critical role after discovering that they have unrestricted control over the experimentÕs outcome. The future of this unusual experiment rests in their hands, creating thrilling and unexpected consequences.
Book Synopsis Evaluating Public Relations by : Tom Watson
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Book Synopsis Talking the Walk by : Hunter Cutting
Download or read book Talking the Walk written by Hunter Cutting and published by AK Press. This book was released on 2006 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential activist guide for navigating the minefield of media and race; powerful analysis and tools.
Book Synopsis The Financial Times Guide to Business Coaching by : Anne Scoular
Download or read book The Financial Times Guide to Business Coaching written by Anne Scoular and published by Pearson UK. This book was released on 2020-08-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ten years since the much-praised first edition, coaching has become a core requirement forleadership. It's a core part of business school programmes, it's the norm on all leadership development programmes, and all leaders and managers now have to be able to coach. The Financial Times Guide to Business Coaching is the book on which many leaders rely, and this updated edition will give readers a comprehensive introduction to coaching. Being a successful business coach means having exceptional listening skills, asking great questions andapplying the best techniques at just the right time. But how do you learn to do that? The Financial Times Guide to Business Coaching shows you the way. It gives you a sure footing in thebasics and provides you with a step-by-step overview of all the tools and techniques you need to buildyour own unique and well-grounded approach as a coach. Ultimately it enables you to take your coaching from good to great. This indispensible guide covers: The business of coaching The coaches Do you have what it takes? Develop your coaching: first steps Building your basic coaching skills: the 'Big Five' Building coaching skills: the different approaches Deepening your coaching skills: working with individual difference Advanced coaching: from individuals to groups Advanced coaching: coaching for career transitions Advanced coaching: motivation and change Why it works Building a freelance coaching business The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis Routledge Handbook of New Media in Asia by : Larissa Hjorth
Download or read book Routledge Handbook of New Media in Asia written by Larissa Hjorth and published by Routledge. This book was released on 2015-11-06 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an everyday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region’s new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions. The Routledge Handbook of New Media in Asia will be the definitive publication for readers interested in comprehending all the various aspects of new media in Asia. It provides an authoritative, up-to-date, intellectually broad, conceptually cutting-edge guide to the important aspects of new media in the region — as the first point of consultation for researchers, advanced level undergraduate and postgraduate students in fields of new media and Asian studies.
Book Synopsis Public Relations by : Jacquie L′Etang
Download or read book Public Relations written by Jacquie L′Etang and published by SAGE. This book was released on 2007-11-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Book Synopsis The Routledge Companion to Marketing and Society by : Krzysztof Kubacki
Download or read book The Routledge Companion to Marketing and Society written by Krzysztof Kubacki and published by Taylor & Francis. This book was released on 2022-08-25 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Book Synopsis Becoming a Citizen Activist by : Nick Licata
Download or read book Becoming a Citizen Activist written by Nick Licata and published by Sasquatch Books. This book was released on 2016-01-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bipartisan self-help guide to political activism for citizens wanting to improve the world around them—with real-life examples and practical tips—from one of Seattle’s most celebrated leaders From post-inauguration rallies to #NoDAPL and the Black Lives Matter movement to the global Women’s March on Washington, the people are exercising their power through protest and community organizing in a way that hasn’t been seen in years. For those looking to organize for the first time or for seasoned activists looking to update their repertoire, the time is ripe for a playbook like Becoming a Citizen Activist. A longtime Seattle city councilmember and one of the city’s most effective and inspiring leaders of progressive political and social change since the 1960s, Nick Licata outlines how to get organized and master the tactics to create change by leveraging effective communication strategies (such as creating community through online channels like Facebook and Twitter), how to effectively engage traditional media channels, and how to congregate local and national people power. Licata demonstrates by example that we can fight city hall. Balancing an idealistic vision of a better world with the clear-eyed pragmatism necessary to build it from the ground up, this smart and powerful book will empower any activist with the tools they need to effect change.
Book Synopsis The Activists' Handbook by : Aidan Ricketts
Download or read book The Activists' Handbook written by Aidan Ricketts and published by Zed Books Ltd.. This book was released on 2012-03-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A priceless resource for everyone ready to make a difference, environmental activist Aidan Ricketts offers a step-by-step handbook for citizens eager to start or get involved in grass-roots movements and beyond. Providing all essential practical tools, methods and strategies needed for a successful campaign and extensively discussing legal and ethical issues, this book empowers its readers to effectively promote their cause. Lots of ready-to-use documents and comprehensive information on digital activism and group strategy make this book an essential companion for any campaign. Including case studies from the US, UK, Canada and Australia, this is the ultimate guidebook to participatory democracy.
Book Synopsis Subject Guide to Books in Print by :
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations, Activism, and Social Change by : Kristin Demetrious
Download or read book Public Relations, Activism, and Social Change written by Kristin Demetrious and published by Routledge. This book was released on 2013 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.
