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Power Marketing For Luxury Real Estate
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Book Synopsis Luxury Listing Specialist Book by : Michael LaFido
Download or read book Luxury Listing Specialist Book written by Michael LaFido and published by Createspace Independent Publishing Platform. This book was released on 2017-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.
Book Synopsis Real Estate Marketing by : M. Joseph Sirgy
Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Book Synopsis The Millionaire Real Estate Agent by : Gary Keller
Download or read book The Millionaire Real Estate Agent written by Gary Keller and published by McGraw Hill Professional. This book was released on 2004-04-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Book Synopsis Powerhouse Principles by : Jorge Pérez
Download or read book Powerhouse Principles written by Jorge Pérez and published by Penguin. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wealthy real-estate developer shares the principles of his success, examining the vast financial opportunities that exist in real estate, key points to successful investment, and effective business strategies.
Book Synopsis The High-Performing Real Estate Team by : Brian Icenhower
Download or read book The High-Performing Real Estate Team written by Brian Icenhower and published by John Wiley & Sons. This book was released on 2021-09-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.
Download or read book The Lazy Realtor written by Wade Webb and published by Wade Webb. This book was released on 2014-06-19 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shift your real estate business into high gear, this REALTOR training book makes listing and selling property easy Learn lead generation, marketing strategy and tips, client prospecting, systems, formulas, scripts and more No more stumbling blindly trying to build a successful real estate business, follow Wade Webb's proven real estate success system and generate a great income while creating the lifestyle of your dreams Simply follow the field tested tactics in this realty handbook loaded with creative advertising and promotional ideas for the beginner and seasoned professional alike. Executive coaching for full time and part time REALTORS seeking effective tools and professional, business and life coaching backed with a solid business philosophy Real Estate Business Training to Build a Market Proof Successful Realty Empire The Lazy REALTOR by Wade Webb is built on universal, proven and tested business principles designed to inspire and educate you into reaching and surpassing your wildest dreams to build a successful real estate business and to enjoy the lifestyle that goes along with it. The Lazy Realtor goes into great detail on all the main components required to start, grow, and maintain a recession proof real estate empire. Learn about getting started, the learning curve, budgeting, goal setting, how to become an EXPERT Buyer & seller cycles, listing cycles, pricing psychology Databases & relationship lists, expanding your database Potential clients everywhere, multiplying leads, lead generation, cashing in on leads Glengarry style, sales and power prospecting methods Enter the World Wide Web, power of connecting, new Marketing IT Open House strategies Triggering emotions, features vs. benefits, psychology in sales Staging homes, selling sellers on staging Farming, direct mail, cold calling, warm calling Expired listings, for sale by owner, FSBOs Making listings more salable Managing your time, time blocking, breaking the realtor-phobia, selling yourself Showing luxury homes In buyers shoes, one house at a time, Exclusive Agent anyone?, helping owners with direct sales Winners never quit, quitters never win, discipline can go a long way, 3-Part Formula for Success Pricing strategies, connecting with your sellers, getting inside their head 22 solutions to kick-start your business (and yourself!) Insider's Tips 7 figure income for me? Specifications 6" x 9" (15.24 x 22.86 cm) Black & White on White paper 126 pages Wade Webb Real Estate Coaching Handbook for Seasoned Professionals and "Dummies" Alike Why stumble through your real estate career learning the hard way when you can learn from a master who has "been there, done that" and chiseled through all the trial and error for you? The last thing you want when trying to attain your financial and professional goals as a REALTOR is to waste days, months and even years spinning your wheels not to mention thousands of dollars on mis-spent advertising dollars and business expense... and let's not forget the potential lost income of doing it right the first time. Buy Wade Webb's The Lazy Realtor and Receive the Following All the rock solid real estate training mentioned above and much more Bonus training materials Bonus videos from Wade and marketing materials Product Guarantee - The ONLY Real Estate Coaching eBook Backed by a Lifetime Satisfaction Guarantee Order Now as You Risk Nothing With Our Guarantee. Buy 2 and Get One for a Friend?
Book Synopsis Rich Buyer, Rich Seller! by : Laurie Moore-Moore
Download or read book Rich Buyer, Rich Seller! written by Laurie Moore-Moore and published by . This book was released on 2003-01-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Half written by Kevin Salwen and published by HMH. This book was released on 2010-02-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A true story of making a difference: “What does your family stand for? Read this book—it will change your life” (Daniel H. Pink). It all started when fourteen-year-old Hannah Salwen had a “eureka” moment. Seeing a homeless man in her neighborhood at the same moment when a glistening Mercedes coupe pulled up, she said “You know, Dad, if that man had a less nice car, that man there could have a meal.” Until that day, the Salwens had been caught up like so many of us in the classic American dream—providing a good life for their children, accumulating more and more stuff, doing their part but not really feeling it. So when Hannah was stopped in her tracks by this glaring disparity, her parents knew they had to do something. As a family, they made the extraordinary decision to sell their Atlanta mansion, downsize to a house half its size, and give half of the sale price to a worthy charity. What began as an outlandish scheme became a remarkable journey that transported them across the globe and well out of their comfort zone. In the end they learned that they had the power to change a little corner of the world—and found that it changed them, too. “You feel lighter reading this book, as if the heavy weight of house and car and appliances, the need to collect these things to feel safe as a family, are lifted and replaced by something that makes much more sense.” —Los Angeles Times
Book Synopsis Mindset, Model and Marketing! by : Tom Ferry
Download or read book Mindset, Model and Marketing! written by Tom Ferry and published by Tom Ferry Publishing. This book was released on 2017-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate is a tricky business. Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars. In Mindset, Model and Marketing you'll learn how to: Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.
Book Synopsis Sell 100+ Homes a Year by : Krista Lynn Mashore
Download or read book Sell 100+ Homes a Year written by Krista Lynn Mashore and published by Community Market Leader. This book was released on 2017-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've been in real estate for 18 days or 18 years, if you haven't achieved the success you really want, you need to read this book. You entered real estate for the upside: interesting work, flexible hours, and the potential to make good money, right? But the median gross income for the 1.2 million REALTORS(R) in the United States is just over $42,000 per year! That's about $21 per hour (if you only work 40 hours per week) with no paid vacation, no paid sick leave, and rarely any company health insurance plan. Is this what you signed up for? You're a goal-setter and a go-getter. You work hard and you're smart. You've learned the business and put long hours into it. Yet, it still seems like a struggle. Always chasing your next client, listing, or commission check. Spending weekends and evenings on work, not with family. Getting tossed around by a market you can't control. You've done everything you've been taught, but it's still not enough. What's the secret? Doing things differently than you've ever been taught. Krista Mashore says, "I've been in the Top 1% of all Realtors nationally for 15 years, not because I'm smarter or work harder than everyone else. It's because I research and implement specific techniques that catapult me to where I am." In this book, Krista Mashore will give you step by step instructions and show you how to: - Close over 90% of your listing presentations before you even walk in the door. - Generate legitimate leads while you sleep. - Use the secrets of Fortune 500 companies to build an active and loyal client base. - Use socialized marketing to gain your community's respect and become the go-to Community Market Leader(R) in your area. - Make over 100 deals per year (or whatever your goal is) using the power of social media and technology. - Create a business model that fits your desired lifestyle and gives you true time flexibility. - Build a sustainable business with a consistent, reliable income stream- no matter what the market is doing! "If you implement even 50% of what I recommend in this book, I know your business will at least double within the first eighteen months." - Krista Mashore Based in Northern California, Realtor(R) Krista Mashore sold 69 homes in her first year and has personally sold over 100 homes every year since. On track to sell 200 homes this year, Krista now also coaches and trains brokers and agents throughout the U.S. on cutting edge real estate techniques and technologies.
Book Synopsis Exactly What to Say: For Real Estate Agents by : Phil M. Jones
Download or read book Exactly What to Say: For Real Estate Agents written by Phil M. Jones and published by . This book was released on 2019-09-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.
Book Synopsis Create a Great Deal! by : Tim Burrell
Download or read book Create a Great Deal! written by Tim Burrell and published by . This book was released on 2009 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying a house is a decision that is based more on emotion than logic. It is a transaction with an enormous effect on a family that deals with amounts of money that are huge for most buyers and sellers. By developing your talent to negotiate well in these emotional, high pressure situations, you can greatly improve your clients' lives. This book will give you everything you need to know to negotiate for your clients, and for yourself, to a Win-win finale.
Book Synopsis Sell It Like Serhant by : Ryan Serhant
Download or read book Sell It Like Serhant written by Ryan Serhant and published by Hachette UK. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.
Book Synopsis The HyperLocal, HyperFast Real Estate Agent by : Daniel Lesniak
Download or read book The HyperLocal, HyperFast Real Estate Agent written by Daniel Lesniak and published by . This book was released on 2017-02-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Best-Seller on Amazon! According to recent surveys the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever on his way to taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience. In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market. What Other Industry Leaders Have Said About the Book "I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I've ever seen. He has great systems, structures, and processes. That is what separates him from the rest!" -Rick Ruby - Core Head Coach One of my favorite sayings is "follow the yellow brick road." In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents-regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you! -Pam O'Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller's The Millionaire Real Estate Agent book There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders. -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now! -Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan's creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent. -Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community. -Elysia Stobbe, Real Estate RockStar and #1 Best Selling Author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye
Book Synopsis 16 Strategies for Sales by : Sean Moudry
Download or read book 16 Strategies for Sales written by Sean Moudry and published by Independently Published. This book was released on 2019-11-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16 Strategies for Sales will help you understand your own innate preferences, identify sales strategies best suited for your natural abilities and provide you tools to work with other personality types. Many companies spend hundreds of thousands of dollars on assessments to find the magic personality combination for building a successful sales team. In my experience, there are hundreds, if not thousands, of ways to achieve this goal. Most companies focus on a narrow personality type that has been blessed with a natural gift for sales. But, we can all agree that some personalities are more likely to be successful at typical sales strategies. You will see throughout this book how personalities that are not naturally sales-oriented can also achieve success in sales. The key is not to find the rare diamond in the coal, but to find the best way to turn the coal into diamonds. If you are unhappy with what you are doing, or even the business you've created, consider the possibility that you are simply operating outside of your innate preferences. Imagine if there was a strategy you could apply, one in which you worked in alignment with your natural abilities, to achieve your desired success. Our solution was to create our own assessment based on the Myers-Briggs Type Indicator and to develop simple descriptions of each personality type to help you decide what sales strategy might be the most natural for your own innate preferences. The Myers-Briggs Type Indicator has sixteen psychological types, therefore, we developed our own "16 Strategies for Sales," offering a sales strategy for each personality type.We believe the key to individual success is to become aware of our own innate preferences and how they affect our life, happiness and accomplishments. This book is a tool to help you become more aware of yourself and others. When we understand this about ourselves and the people around us, we become influential and will be happier and achieve more success.
Book Synopsis Reverse Selling by : Brandon Mulrenin
Download or read book Reverse Selling written by Brandon Mulrenin and published by . This book was released on 2021-08-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Debbie de Grote's Real Estate Script Book by : Debbie De Grote
Download or read book Debbie de Grote's Real Estate Script Book written by Debbie De Grote and published by . This book was released on 2014-10-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
