The Power of Branding

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Author :
Publisher : Corwin Press
ISBN 13 : 148337193X
Total Pages : 74 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Power of Branding by : Tony Sinanis

Download or read book The Power of Branding written by Tony Sinanis and published by Corwin Press. This book was released on 2014-09-04 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!

Unleash the Power of Storytelling

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Author :
Publisher :
ISBN 13 : 9780991081424
Total Pages : pages
Book Rating : 4.0/5 (814 download)

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Book Synopsis Unleash the Power of Storytelling by : Rob Biesenbach

Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tell to Win

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Author :
Publisher : Crown Currency
ISBN 13 : 0307587975
Total Pages : 274 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Tell to Win by : Peter Guber

Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Truth Has a Power of Its Own

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Author :
Publisher : The New Press
ISBN 13 : 1620975181
Total Pages : 241 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis Truth Has a Power of Its Own by : Howard Zinn

Download or read book Truth Has a Power of Its Own written by Howard Zinn and published by The New Press. This book was released on 2019-09-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: American history told from the bottom up by Howard Zinn himself—and the perfect all-ages introduction to his eye-opening viewpoint, published on Zinn’s hundredth birthday Truth Has a Power of Its Own is an engrossing collection of conversations with the late Howard Zinn and “an eloquently hopeful introduction for those who haven’t yet encountered Zinn’s work” (Booklist). Here is an unvarnished, yet ultimately optimistic, tour of American history—told by someone who was often an active participant in it. Viewed through the lens of Zinn’s own life as a soldier, historian, and activist and using his paradigm-shifting A People’s History of the United States as a point of departure, these conversations explore the American Revolution, the Civil War, the labor battles of the nineteenth and twentieth centuries, U.S. imperialism from the Indian Wars to the War on Terrorism, World Wars I and II, the Cold War, and the fight for equality and immigrant rights—all from an unapologetically radical standpoint. Longtime admirers and a new generation of readers alike will be fascinated to learn about Zinn’s thought processes, rationale, motivations, and approach to his now-iconic historical work. Zinn’s humane (and often humorous) voice—along with his keen moral vision—shine through every one of these lively and thought-provoking conversations. Battles over the telling of our history still rage across the country, and there’s no better person to tell it than Howard Zinn.

Between the Listening and the Telling

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Author :
Publisher : Augsburg Fortress Publishers
ISBN 13 : 1506481477
Total Pages : 207 pages
Book Rating : 4.5/5 (64 download)

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Book Synopsis Between the Listening and the Telling by : Mark Yaconelli

Download or read book Between the Listening and the Telling written by Mark Yaconelli and published by Augsburg Fortress Publishers. This book was released on 2022-08-09 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Between the Listening and the Telling, Mark Yaconelli leads readers into an enchanting meditation on the power of storytelling. From personal meaning-making to school shootings, climate change, and immigration justice, stories help us connect to out human longings and deep scurrents of hope."--Provided by publisher.

The Power of Podcasting

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231557604
Total Pages : 280 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Power of Podcasting by : Siobhàn McHugh

Download or read book The Power of Podcasting written by Siobhàn McHugh and published by Columbia University Press. This book was released on 2022-10-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh dissects the aesthetics and appeal of podcasts and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. Drawing on internationally acclaimed podcasts she helped produce (The Greatest Menace, The Last Voyage of the Pong Su, Phoebe’s Fall), she blends practical insights into making complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging canon of podcast formats. Grounded in concepts from the affective power of voice to the choreography of sound and packed with case studies and insider tips from McHugh’s decades of experience, this richly storied book immerses readers in the enthralling possibilities of the world of sound.

The Science of Storytelling

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Author :
Publisher : Abrams
ISBN 13 : 168335818X
Total Pages : 304 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis The Science of Storytelling by : Will Storr

Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

Writing Radar

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Publisher : Farrar, Straus and Giroux (Byr)
ISBN 13 : 0374304564
Total Pages : 225 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis Writing Radar by : Jack Gantos

Download or read book Writing Radar written by Jack Gantos and published by Farrar, Straus and Giroux (Byr). This book was released on 2017-08-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed author Jack Gantos's guide to becoming the best brilliant writer.

The Power of Data Storytelling

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Author :
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789353282905
Total Pages : 0 pages
Book Rating : 4.2/5 (829 download)

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Book Synopsis The Power of Data Storytelling by : Sejal Vora

Download or read book The Power of Data Storytelling written by Sejal Vora and published by SAGE Publications Pvt. Limited. This book was released on 2019-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-of-its-kind book on data story telling set in the Indian context by an Indian author. The Power of Data Storytelling is a book that aims to solve the classic dilemma of—How do I make company data interesting and present it in the form of a great data story for today’s time-crunched professionals. The book focuses on various methods of converting dry facts and figures into interesting characters, events and relaying them in the form of a story to enable company’s decision-making. The book covers all data story related aspects—art of storytelling, building, writing and visualizing. The book reflects practical corporate examples from varied fields and how data storytelling enabled the decision-making process. It does not require knowledge of sophisticated tools and introduces new, simple and application-oriented methods at every stage to take data storytelling forward. The book has wide application across industries and organizations with data sets that are big and small. It has explanatory written and visual examples at every discussion which makes it less theoretical and more practically applicable.

Telling Stories to Change the World

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Author :
Publisher : Routledge
ISBN 13 : 1135901260
Total Pages : 477 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Telling Stories to Change the World by : Rickie Solinger

Download or read book Telling Stories to Change the World written by Rickie Solinger and published by Routledge. This book was released on 2010-11-16 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is used as a strategy for speaking out for justice. Contributors from locations across the globe—including Uganda, Darfur, China, Afghanistan, South Africa, New Orleans, and Chicago—describe grassroots projects in which communities use narrative as a way of exploring what a more just society might look like and what civic engagement means. These compelling accounts of resistance, hope, and vision showcase the power of the storytelling form to generate critique and collective action. Together, these projects demonstrate the contemporary power of stories to stimulate engagement, active citizenship, the pride of identity, and the humility of human connectedness.

Story Power

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 1642501980
Total Pages : 219 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Story Power by : Kate Farrell

Download or read book Story Power written by Kate Farrell and published by Mango Media Inc.. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward guide to creating a great story that keeps your audience riveted. The art of telling stories has been around as long as humans. And in today’s noisy, techy, automated world, storytelling is not only prevalent?it’s vital. Whether you're interested in enlivening verbal communication, building your business brand, making presentations, sharing family wisdom, or performing on stage, Story Power shows you how to make use of a good story. Telling stories is the most effective verbal communication?if you know how to use it. Story Power provides techniques for creating and framing personal stories alongside effective tips for telling them in any setting. Plus, this book models stories with unique storytelling examples, exercises, and prompts, as well as storytelling techniques for delivery in a spontaneous, authentic style. Story Power is an engaging, lively guide to the art of telling stories from author and librarian Kate Farrell, a seasoned storyteller and founder of the Word Weaving Storytelling Project. In Story Power, more than twenty skillful contributors with a range of diverse voices share their secrets to creating, crafting, and telling tales. In this book discover: How to share your own coming-of-age stories and family folklore The importance of a personal branding story and storytelling marketing Seven Steps to Storytelling, along with helpful tools, organizers, and media options With a foreword by New York Times bestselling, award-winning author Susan Wittig Albert Praise for Story Power “You can read a lot of books that tell you how to tell a story. Unlike them, Story Power illustrates the art, with twenty-one diverse voices and fascinating tales that entertain as you learn how to create and craft personal stories of all types.” —Nina Amir, bestselling author of How to Blog a Book, The Author Training Manual, and Creative Visualization for Writers “Mining her own experiences, Farrell offers small narrative gems alongside craft tips, commentary, and writing samples from an impressive list of acclaimed writers. Learn travel writing from Lisa Alpine, for example, or keys to crafting adventure stories from Mary Mackey, or personal branding from Marissa Moss . . . . Engaging and accessible, Story Power will help you jump-start and sustain your writing practice.” —Mary Volmer, author of Reliance, Illinois

The 48 Laws of Power

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Author :
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

The Storytelling Animal

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547391404
Total Pages : 271 pages
Book Rating : 4.5/5 (473 download)

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Book Synopsis The Storytelling Animal by : Jonathan Gottschall

Download or read book The Storytelling Animal written by Jonathan Gottschall and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.

Storytelling with Data

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Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Power in the Telling

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Author :
Publisher : University of Washington Press
ISBN 13 : 0295743379
Total Pages : 225 pages
Book Rating : 4.2/5 (957 download)

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Book Synopsis Power in the Telling by : Brook Colley

Download or read book Power in the Telling written by Brook Colley and published by University of Washington Press. This book was released on 2018-05-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1998 through 2013, the Confederated Tribes of Warm Springs sought to develop a casino in Cascade Locks, Oregon. This prompted objections from the Confederated Tribes of Grand Ronde, who already operated a lucrative casino in the region. Brook Colley’s in-depth case study unravels the history of this disagreement and challenges the way conventional media characterizes intertribal casino disputes in terms of corruption and greed. Instead, she locates these conflicts within historical, social, and political contexts of colonization. Through extensive interviews, Colley brings to the forefront Indigenous perspectives on intertribal conflict related to tribal gaming. She reveals how casino economies affect the relationship between gaming tribes and federal and state governments, and the repercussions for the tribes themselves. Ultimately, Colley’s engaging examination explores strategies for reconciliation and cooperation, emphasizing narratives of resilience and tribal sovereignty.

The Courage Solution

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626343314
Total Pages : 260 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Courage Solution by : Mindy Mackenzie

Download or read book The Courage Solution written by Mindy Mackenzie and published by Greenleaf Book Group. This book was released on 2016-05-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Original and wise, this masterful book shows you how to build the honesty and authenticity today’s leaders need, and positions you for success.” - Marshall Goldsmith, author of #1 New York Times bestseller Triggers Are there things you’d like to change at your company? Have you found yourself wishing your boss would change? Or your peers? What about the team you lead? Everyone in the corporate world, from the CEO to the security guard out front, wants to change something about their company. That’s the human condition at work. Where you can get stuck, however, is thinking that things will improve when the “other guy” changes—and waiting for that to happen first. In The Courage Solution, author, speaker, and CEO advisor Mindy Mackenzie shows us that the conventional approach is wrong. You can’t wait for the “other guy” to change. For true change to occur and for companies to perform better, we must all embrace one simple truth: The only thing you can reliably change or control is yourself. With truth telling the commodity in shortest supply in corporate America today, The Courage Solution challenges business professionals of any level to take actions that are deceptively simple yet require vulnerability and courage. The result? Improved impact on the job, and increased happiness and fulfillment. Drawing on 20 years of demanding executive roles at global corporations, Mindy Mackenzie reveals sharply focused, quick-read strategies in four key areas: • Part 1, You First: Taking ownership and accountability to create a career and life you love. • Part 2, Lead Your Boss: Transforming your relationship with your boss. • Part 3, Lead Your Peers: Accelerating positive peer relationships to improve business results. • Part 4, Lead Your Team: Building the most effective teams and having fun while doing it. Whether you’re a seasoned leader or just starting out in your career, The Courage Solution will help you create instant, lasting change and achieve the success you desire at work.

The Telling Room

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Author :
Publisher : Dial Press
ISBN 13 : 081299454X
Total Pages : 369 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Telling Room by : Michael Paterniti

Download or read book The Telling Room written by Michael Paterniti and published by Dial Press. This book was released on 2013-07-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • Entertainment Weekly • Kirkus Reviews • The Christian Science Monitor In the picturesque village of Guzmán, Spain, in a cave dug into a hillside on the edge of town, an ancient door leads to a cramped limestone chamber known as “the telling room.” Containing nothing but a wooden table and two benches, this is where villagers have gathered for centuries to share their stories and secrets—usually accompanied by copious amounts of wine. It was here, in the summer of 2000, that Michael Paterniti found himself listening to a larger-than-life Spanish cheesemaker named Ambrosio Molinos de las Heras as he spun an odd and compelling tale about a piece of cheese. An unusual piece of cheese. Made from an old family recipe, Ambrosio’s cheese was reputed to be among the finest in the world, and was said to hold mystical qualities. Eating it, some claimed, conjured long-lost memories. But then, Ambrosio said, things had gone horribly wrong. . . . By the time the two men exited the telling room that evening, Paterniti was hooked. Soon he was fully embroiled in village life, relocating his young family to Guzmán in order to chase the truth about this cheese and explore the fairy tale–like place where the villagers conversed with farm animals, lived by an ancient Castilian code of honor, and made their wine and food by hand, from the grapes growing on a nearby hill and the flocks of sheep floating over the Meseta. What Paterniti ultimately discovers there in the highlands of Castile is nothing like the idyllic slow-food fable he first imagined. Instead, he’s sucked into the heart of an unfolding mystery, a blood feud that includes accusations of betrayal and theft, death threats, and a murder plot. As the village begins to spill its long-held secrets, Paterniti finds himself implicated in the very story he is writing. Equal parts mystery and memoir, travelogue and history, The Telling Room is an astonishing work of literary nonfiction by one of our most accomplished storytellers. A moving exploration of happiness, friendship, and betrayal, The Telling Room introduces us to Ambrosio Molinos de las Heras, an unforgettable real-life literary hero, while also holding a mirror up to the world, fully alive to the power of stories that define and sustain us. Praise for The Telling Room “Captivating . . . Paterniti’s writing sings, whether he’s talking about how food activates memory, or the joys of watching his children grow.”—NPR