Power For Profit

Download Power For Profit full books in PDF, epub, and Kindle. Read online Power For Profit ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Power, Pleasure, and Profit

Author : David Wootton
Publisher : Harvard University Press
ISBN 13 : 0674989902
Total Pages : 401 pages
Book Rating : 4.6/5 (749 download)

DOWNLOAD NOW!

Book Synopsis Power, Pleasure, and Profit by : David Wootton

Download or read book Power, Pleasure, and Profit written by David Wootton and published by Harvard University Press. This book was released on 2018-10-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative history of the changing values that have given rise to our present discontents. We pursue power, pleasure, and profit. We want as much as we can get, and we deploy instrumental reasoning—cost-benefit analysis—to get it. We judge ourselves and others by how well we succeed. It is a way of life and thought that seems natural, inevitable, and inescapable. As David Wootton shows, it is anything but. In Power, Pleasure, and Profit, he traces an intellectual and cultural revolution that replaced the older systems of Aristotelian ethics and Christian morality with the iron cage of instrumental reasoning that now gives shape and purpose to our lives. Wootton guides us through four centuries of Western thought—from Machiavelli to Madison—to show how new ideas about politics, ethics, and economics stepped into a gap opened up by religious conflict and the Scientific Revolution. As ideas about godliness and Aristotelian virtue faded, theories about the rational pursuit of power, pleasure, and profit moved to the fore in the work of writers both obscure and as famous as Hobbes, Locke, and Adam Smith. The new instrumental reasoning cut through old codes of status and rank, enabling the emergence of movements for liberty and equality. But it also helped to create a world in which virtue, honor, shame, and guilt count for almost nothing, and what matters is success. Is our world better for the rise of instrumental reasoning? To answer that question, Wootton writes, we must first recognize that we live in its grip.

Power Your Profits

Author : Susie Carder
Publisher : Simon and Schuster
ISBN 13 : 1982137703
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!

Book Synopsis Power Your Profits by : Susie Carder

Download or read book Power Your Profits written by Susie Carder and published by Simon and Schuster. This book was released on 2020-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Profit Power Economics

Author : Mia De Kuijper
Publisher :
ISBN 13 : 0195171632
Total Pages : 321 pages
Book Rating : 4.1/5 (951 download)

DOWNLOAD NOW!

Book Synopsis Profit Power Economics by : Mia De Kuijper

Download or read book Profit Power Economics written by Mia De Kuijper and published by . This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new economy is emerging from the global financial crisis. In this groundbreaking book, seasoned executive and Harvard-trained economist Mia de Kuijper guides readers through the fundamentals of this economy and explains how companies and individuals can create sustainable wealth now. The key is wielding one of twelve contemporary sources of profit power. Control just one and you are on the road to high returns. Turning profit power into sustainable wealth requires new strategies, enumerated here, for choosing and valuing investments, structuring and managing global enterprises, confronting competitive threats, and navigating markets which may increasingly display power law dynamics and where distributions may have "fat tails." To derive this book's unique framework for achieving high returns, de Kuijper rethought parts of economic theory itself in light of the most transformative force in the new economy (dubbed the Transparent Economy by de Kuijper), namely the vanishing cost of information and connectivity. Based on original research and illustrated with lively lessons from the experiences of the author and other successful investors and leaders, Profit Power Economics draws a detailed picture of the new competitive arena and gives readers a step-by-step approach to build (or find) exceptionally high-return enterprises and to utilize today's shifting market dynamics to influence choice and build wealth.

Passion Profit Power

Author : Marshall Sylver
Publisher : Simon and Schuster
ISBN 13 : 068482521X
Total Pages : 310 pages
Book Rating : 4.6/5 (848 download)

DOWNLOAD NOW!

Book Synopsis Passion Profit Power by : Marshall Sylver

Download or read book Passion Profit Power written by Marshall Sylver and published by Simon and Schuster. This book was released on 1997-01-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: By using Sylver's techniques for attaining their highest goals, readers can discover for themselves how to have better sex and relationships, create more wealth, and attain more personal power. Focused on three categories--passion, profit and power, each section contains 50 short lessons and exercises to give readers the tools to use every day to achieve their goals.

People, Power, and Profits: Progressive Capitalism for an Age of Discontent

Author : Joseph E. Stiglitz
Publisher : W. W. Norton & Company
ISBN 13 : 1324004223
Total Pages : 366 pages
Book Rating : 4.3/5 (24 download)

DOWNLOAD NOW!

Book Synopsis People, Power, and Profits: Progressive Capitalism for an Age of Discontent by : Joseph E. Stiglitz

Download or read book People, Power, and Profits: Progressive Capitalism for an Age of Discontent written by Joseph E. Stiglitz and published by W. W. Norton & Company. This book was released on 2019-04-23 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Nobel prize winner challenges us to throw off the free market fundamentalists and reclaim our economy. We all have the sense that the American economy—and its government—tilts toward big business, but as Joseph E. Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn’t done, new technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America’s economic might and its democracy. Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us—the U.S. citizens—and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all. An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time.

New Patterns of Power and Profit

Author : Eric K. Clemons
Publisher : Springer
ISBN 13 : 3030004430
Total Pages : 287 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis New Patterns of Power and Profit by : Eric K. Clemons

Download or read book New Patterns of Power and Profit written by Eric K. Clemons and published by Springer. This book was released on 2018-10-09 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book. This book instills pattern-based thinking that will prepare all readers for greater success in our rapidly changing world. It will help executives, regulators, investors, and concerned citizens better navigate their way through the digital transformation of everything. Professor Clemons presents six patterns for staying competitive and achieving profitable business models. The author'sreframe-recognize-respond framework teaches readers how to transform unfamiliar problems into familiar patterns, how to determine which patterns to apply in different situations, and how to respond most effectively. Information changes everything. This book is a guide to power and profit from understanding changes in the age of digital transformation.

The Profit Paradox

Author : Jan Eeckhout
Publisher : Princeton University Press
ISBN 13 : 0691224293
Total Pages : 352 pages
Book Rating : 4.6/5 (912 download)

DOWNLOAD NOW!

Book Synopsis The Profit Paradox by : Jan Eeckhout

Download or read book The Profit Paradox written by Jan Eeckhout and published by Princeton University Press. This book was released on 2022-10-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering account of the surging global tide of market power—and how it stifles workers around the world In an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power—the ability to set prices higher than they could in a properly functioning competitive marketplace. Drawing on his own groundbreaking research and telling the stories of common workers throughout, he demonstrates how market power has suffocated the world of work, and how, without better mechanisms to ensure competition, it could lead to disastrous market corrections and political turmoil. The Profit Paradox describes how, over the past forty years, a handful of companies have reaped most of the rewards of technological advancements—acquiring rivals, securing huge profits, and creating brutally unequal outcomes for workers. Instead of passing on the benefits of better technologies to consumers through lower prices, these “superstar” companies leverage new technologies to charge even higher prices. The consequences are already immense, from unnecessarily high prices for virtually everything, to fewer startups that can compete, to rising inequality and stagnating wages for most workers, to severely limited social mobility. A provocative investigation into how market power hurts average working people, The Profit Paradox also offers concrete solutions for fixing the problem and restoring a healthy economy.

Grow

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

DOWNLOAD NOW!

Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Power and Profit

Author : Peter Spufford
Publisher :
ISBN 13 : 9780500285947
Total Pages : 432 pages
Book Rating : 4.2/5 (859 download)

DOWNLOAD NOW!

Book Synopsis Power and Profit by : Peter Spufford

Download or read book Power and Profit written by Peter Spufford and published by . This book was released on 2006 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly available in paperback, this is a wonderfully readable account of the role of merchants and money in the medieval world. Professor Spufford, who has made a lifelong study of the subject, brings together a vast amount of material from archives all over the world to build up this important economic history of the origins of capitalism essential reading for the scholar, but also engaging and entertaining to the layman.

Bottleneckers

Author : William Mellor
Publisher : Encounter Books
ISBN 13 : 1594039089
Total Pages : 289 pages
Book Rating : 4.5/5 (94 download)

DOWNLOAD NOW!

Book Synopsis Bottleneckers by : William Mellor

Download or read book Bottleneckers written by William Mellor and published by Encounter Books. This book was released on 2016-12-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bottlenecker (n): a person who advocates for the creation or perpetuation of government regulation, particularly an occupational license, to restrict entry into his or her occupation, thereby accruing an economic advantage without providing a benefit to consumers. The Left, Right, and Center all hate them: powerful special interests that use government power for their own private benefit. In an era when the Left hates “fat cats” and the Right despises “crony capitalists,” now there is an artful and memorable one-word pejorative they can both get behind: bottleneckers. A “bottlenecker” is anyone who uses government power to limit competition and thereby reap monopoly profits and other benefits. Bottleneckers work with politicians to constrict competition, entrepreneurial innovation, and opportunity. They thereby limit consumer choice; drive up consumer prices; and they support politicians who willingly overstep the constitutional limits of their powers to create, maintain, and expand these anticompetitive bottlenecks. The Institute for Justice’s new book Bottleneckers coins a new word in the American lexicon, and provides a rich history and well-researched examples of bottleneckers in one occupation after another—from alcohol distributors to taxicab cartels—pointing the way to positive reforms.

Power, Profit and Prestige

Author : Philip S. Golub
Publisher : Pluto Press
ISBN 13 : 9780745328713
Total Pages : 256 pages
Book Rating : 4.3/5 (287 download)

DOWNLOAD NOW!

Book Synopsis Power, Profit and Prestige by : Philip S. Golub

Download or read book Power, Profit and Prestige written by Philip S. Golub and published by Pluto Press. This book was released on 2010-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power, Profit and Prestige applies incisive historical and sociological analysis to make sense of the United States’ post-Cold War imperial behavior. Philip Golub studies imperial identity formation and shows how an embedded culture of force and expansion has shaped American foreign policy. He argues that the US logic of world power and deeply rooted assumptions about American primacy inhibits democratic transformation at domestic and international levels. This resistance to change may lead the US empire into a crisis of its own making. This enlightening book will be particularly useful to students of history and international relations as they explore a world where America is no longer able to set the global agenda.

The Culture Cycle

Author : James L. Heskett
Publisher : FT Press
ISBN 13 : 0132779781
Total Pages : 385 pages
Book Rating : 4.1/5 (327 download)

DOWNLOAD NOW!

Book Synopsis The Culture Cycle by : James L. Heskett

Download or read book The Culture Cycle written by James L. Heskett and published by FT Press. This book was released on 2012 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book: Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand." Shows how culture can promote innovation and survival in tough times. Guides leaders in linking culture to strategy and managing forces that challenge it. Shows how to credibly quantify culture's impact on performance, productivity, and profits. Clarifies culture's unique role in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture. "Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations." Summing Up: Recommended. Reprinted with permission from CHOICE, copyright by the American Library Association.

The Corporation

Author : Joel Bakan
Publisher : Simon and Schuster
ISBN 13 : 1439134944
Total Pages : 240 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!

Book Synopsis The Corporation by : Joel Bakan

Download or read book The Corporation written by Joel Bakan and published by Simon and Schuster. This book was released on 2019-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiration for the film that won the 2004 Sundance Film Festival Audience Award for Best Documentary, The Corporation contends that the corporation is created by law to function much like a psychopathic personality, whose destructive behavior, if unchecked, leads to scandal and ruin. Over the last 150 years the corporation has risen from relative obscurity to become the world’s dominant economic institution. Eminent Canadian law professor and legal theorist Joel Bakan contends that today's corporation is a pathological institution, a dangerous possessor of the great power it wields over people and societies. In this revolutionary assessment of the history, character, and globalization of the modern business corporation, Bakan backs his premise with the following observations: -The corporation’s legally defined mandate is to pursue relentlessly and without exception its own economic self-interest, regardless of the harmful consequences it might cause to others. -The corporation’s unbridled self-interest victimizes individuals, society, and, when it goes awry, even shareholders and can cause corporations to self-destruct, as recent Wall Street scandals reveal. -Governments have freed the corporation, despite its flawed character, from legal constraints through deregulation and granted it ever greater authority over society through privatization. But Bakan believes change is possible and he outlines a far-reaching program of achievable reforms through legal regulation and democratic control. Featuring in-depth interviews with such wide-ranging figures as Nobel Prize winner Milton Friedman, business guru Peter Drucker, and cultural critic Noam Chomsky, The Corporation is an extraordinary work that will educate and enlighten students, CEOs, whistle-blowers, power brokers, pawns, pundits, and politicians alike.

Race for Profit

Author : Keeanga-Yamahtta Taylor
Publisher : UNC Press Books
ISBN 13 : 1469653672
Total Pages : 364 pages
Book Rating : 4.4/5 (696 download)

DOWNLOAD NOW!

Book Synopsis Race for Profit by : Keeanga-Yamahtta Taylor

Download or read book Race for Profit written by Keeanga-Yamahtta Taylor and published by UNC Press Books. This book was released on 2019-09-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE 2019 NATIONAL BOOK AWARD FINALIST, 2020 PULITZER PRIZE IN HISTORY By the late 1960s and early 1970s, reeling from a wave of urban uprisings, politicians finally worked to end the practice of redlining. Reasoning that the turbulence could be calmed by turning Black city-dwellers into homeowners, they passed the Housing and Urban Development Act of 1968, and set about establishing policies to induce mortgage lenders and the real estate industry to treat Black homebuyers equally. The disaster that ensued revealed that racist exclusion had not been eradicated, but rather transmuted into a new phenomenon of predatory inclusion. Race for Profit uncovers how exploitative real estate practices continued well after housing discrimination was banned. The same racist structures and individuals remained intact after redlining's end, and close relationships between regulators and the industry created incentives to ignore improprieties. Meanwhile, new policies meant to encourage low-income homeownership created new methods to exploit Black homeowners. The federal government guaranteed urban mortgages in an attempt to overcome resistance to lending to Black buyers – as if unprofitability, rather than racism, was the cause of housing segregation. Bankers, investors, and real estate agents took advantage of the perverse incentives, targeting the Black women most likely to fail to keep up their home payments and slip into foreclosure, multiplying their profits. As a result, by the end of the 1970s, the nation's first programs to encourage Black homeownership ended with tens of thousands of foreclosures in Black communities across the country. The push to uplift Black homeownership had descended into a goldmine for realtors and mortgage lenders, and a ready-made cudgel for the champions of deregulation to wield against government intervention of any kind. Narrating the story of a sea-change in housing policy and its dire impact on African Americans, Race for Profit reveals how the urban core was transformed into a new frontier of cynical extraction.

Outsmarting AI

Author : Brennan Pursell
Publisher : Rowman & Littlefield
ISBN 13 : 1538136252
Total Pages : 225 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!

Book Synopsis Outsmarting AI by : Brennan Pursell

Download or read book Outsmarting AI written by Brennan Pursell and published by Rowman & Littlefield. This book was released on 2020-08-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity. Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when. However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow. Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader. This book will help readers to Cut through the fog of AI hype See exactly what AI can actually do for people in business Identify the areas of their organization in most need of AI tools Prepare and control their data – AI is useless without it Adopt AI and develop the right culture to support it Track the productivity boost, cost savings, and increased profits Manage and minimize the threat of crippling lawsuits

The Spoils of War

Author : Andrew Cockburn
Publisher : Verso Books
ISBN 13 : 1839763655
Total Pages : 289 pages
Book Rating : 4.8/5 (397 download)

DOWNLOAD NOW!

Book Synopsis The Spoils of War by : Andrew Cockburn

Download or read book The Spoils of War written by Andrew Cockburn and published by Verso Books. This book was released on 2021-09-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does the United States go to war?—a leading Harper’s commentator on U.S. foreign affairs searches for answers. A withering exposé of runaway military spending and the private economic interests funding the U.S. war machine—for fans of Rachel Maddow and Democracy Now! America has a long tradition of justifying war as the defense of democracy. The War on Terror was waged to protect the West from the dangers of Islamists. The US soldiers stationed in over 800 locations across the world are meant to be the righteous arbiters of justice. Against this background, Andrew Cockburn brilliantly dissects the true intentions behind Washington’s martial appetites. The American war machine can only be understood in terms of the private passions and interests of those who control it—principally a passionate interest in money. Thus, as Cockburn witheringly reports, Washington expanded NATO to satisfy an arms manufacturer’s urgent financial requirements; the US Navy’s Pacific fleet deployments were for years dictated by a corrupt contractor who bribed high-ranking officers with cash and prostitutes; senior Marine commanders agreed to a troop surge in Afghanistan in 2017 for budgetary reasons. Based on years of wide-ranging research, Cockburn lays bare the ugly reality of the largest military machine in history: as profoundly squalid as it is terrifyingly deadly.

The Power of Mobile Banking

Author : Sankar Krishnan
Publisher : John Wiley & Sons
ISBN 13 : 1118914244
Total Pages : 192 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!

Book Synopsis The Power of Mobile Banking by : Sankar Krishnan

Download or read book The Power of Mobile Banking written by Sankar Krishnan and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's tech-savvy consumers are demanding a more personal customer experience from their banks, and banks are discovering that mobile services deliver individualized, tailored experiences better than any other technology. The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. Written by Sankar Krishnan—a career banker and noted financial services industry thought leader—The Power of Mobile Banking includes strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets. Krishnan also shows how bankers can make their products and services relevant to a new generation of digital natives. Krishnan explores the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce, which holds the potential for new and profitable ways for banks to engage with consumers. The Power of Mobile Banking outlines the practical aspects of adapting to a mobile banking strategy and shows how to put the right players in place to ensure the technology works seamlessly. Once in place, a great mobile system delivers excellent service and benefits to users, as well as real value and unique features that cement customer loyalty. The book also offers advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market. Krishnan includes a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. The time for retail banking to prepare for the new paradigm is now and The Power of Mobile Banking is the guide for professionals who want to adapt, evolve, and succeed in this new mobile-driven world.