Postcard Marketing In An Online World

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Postcard Marketing in an Online World

Author : Joy Gendusa
Publisher :
ISBN 13 : 9780979963216
Total Pages : 0 pages
Book Rating : 4.9/5 (632 download)

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Book Synopsis Postcard Marketing in an Online World by : Joy Gendusa

Download or read book Postcard Marketing in an Online World written by Joy Gendusa and published by . This book was released on 2022-07-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

The Ultimate Postcard Marketing Success Manual

Author : Joy Gendusa
Publisher : Postcard Success Manual
ISBN 13 : 0979963206
Total Pages : 248 pages
Book Rating : 4.9/5 (799 download)

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Book Synopsis The Ultimate Postcard Marketing Success Manual by : Joy Gendusa

Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

How to Prospect and Recruit Using Postcards for a MLM Or Network Marketing Business

Author : David Williams
Publisher : CreateSpace
ISBN 13 : 9781492292371
Total Pages : 48 pages
Book Rating : 4.2/5 (923 download)

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Book Synopsis How to Prospect and Recruit Using Postcards for a MLM Or Network Marketing Business by : David Williams

Download or read book How to Prospect and Recruit Using Postcards for a MLM Or Network Marketing Business written by David Williams and published by CreateSpace. This book was released on 2013-08-31 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fed up not having quality leads?Are you in a MLM company you love, but just can't find REAL prospects to talk to?Tried 'online' leads but found you just wasted your time and money?Many networkers are well past the 'warm market' stage, and are struggling to find success. It seems the entire world has gone online and the problem that networkers face is sticking out in an ever increasing ocean of websites, mobile apps, opt-in forms, blog posts, Facebook Likes, Youtube movies and Tweets. It never ends. There is alternative. Because the world HAS gone online, good old fashioned Direct Mail works! Why? Because no one gets 'real' mail anymore. You have zero competition!And what's more real than a picture postcard?NOTE: What This Book is NOT about: this book in no way teaches you to send those ugly, tacky, pre-printed, glossy pictures of fast expensive cars or mansions, or YELLOW 'print your own' postcards. NO, NO, NO! If you are engaged in postcard marketing, buying glossy tacky 'in your face' MLM style postcards and mailing them out – or worse – paying to have them mailed out – I'll show you a method that will increase your success by a massive amount – because I guarantee your message will be read if you use the method I teach.Or, if you are prospecting with one of those 'print your own' cards at the local Office Max, mailing out thousands until you're broke by sending ugly cards – you will be so happy switching to my method because it will save you time, money, you'll mail out less cards and get massive more results.Again, because I guarantee your prospect will read your message.I will show you a method that combines two of the most important recruiting factors for success in MLM:Mass RecruitingandPersonalizationAnd NO – this is not about using computer 'hand writing fonts'!!!No, I'll show you a method to recruit massively with postcards, in a very personalized way for your prospect to find it impossible to not read your message and make a call.This works. This book is based on my famous postcard seminars that were part of a $10,000 MLM insider's weekend training. You will get this same information for less than $20. Full Disclosure: This is a short, to the point book. It's not full of padding or fluff, (however, I do trace for you how I discovered my introduction into Direct Mail for MLM Recruiting by a presidential fundraiser). It's a 'How To' book. You are paying for the system, the magic, and the fact that you won't need any other information to get started. I have included low or no budget methods as well. Please NOTE: This book is for MLM or Network Marketing recruiting. The information here if for network marketers who want to build downlines and offer a system to their team that does not rely on 'buying leads' from the internet and telemarketing 'survey leads', 'real time leads', 'fresh leads', or any of the other scammy descriptions of absolutely terrible leads for sale by lead companies.Looking for a Low cost, but highly efficient network marketing tool way to get REAL leads? This is it.Forget Internet leads – recruit real people not virtual names. How to Prospect and Recruit using Postcards for your MLM or Network Marketing Business - The Low cost Prospecting and Recruiting Tool that Out Performs Online Methods is a complete method. Includes the way to personalize the cards, where to buy them at the best prices, how to produce them, where to get the lists to mail your cards to, as well as how to do this on a low or no budget.You will also get a '24 hour' message to load up on your voice mail system to take all the calls you'll get from your prospects.How to create the personalized cardWhere to get your cards wholesaleWhat to say on the cardWhere to get lists and how to deal with list brokersLow and no budget tricks and strategiesText for your 24 hour message your prospects calls after reading your cardThis system works in USA, Canada and Europe.

The Direct Mail Revolution

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Direct Mail Revolution by : Robert W. Bly

Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Easy Postcard Marketing

Author : Tim Castleman at www.timothycastleman.com
Publisher :
ISBN 13 : 9781460965214
Total Pages : 56 pages
Book Rating : 4.9/5 (652 download)

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Book Synopsis Easy Postcard Marketing by : Tim Castleman at www.timothycastleman.com

Download or read book Easy Postcard Marketing written by Tim Castleman at www.timothycastleman.com and published by . This book was released on 2011-03-23 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use postcard marketing for your business to grow your customer base and increase your profits without wasting your money.

Mastering the World of Marketing

Author : Eric Taylor
Publisher : John Wiley & Sons
ISBN 13 : 9781118061749
Total Pages : 143 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Mastering the World of Marketing by : Eric Taylor

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Digital Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1526454882
Total Pages : 510 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Digital Marketing by : Annmarie Hanlon

Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2018-12-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

The Direct Mail Solution

Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Author : Ciaramitaro, Barbara
Publisher : IGI Global
ISBN 13 : 1616928107
Total Pages : 399 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships by : Ciaramitaro, Barbara

Download or read book Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships written by Ciaramitaro, Barbara and published by IGI Global. This book was released on 2010-08-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Inspire Good

Author : Bill Weger
Publisher : Trafford Publishing
ISBN 13 : 1426989091
Total Pages : 203 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis Inspire Good by : Bill Weger

Download or read book Inspire Good written by Bill Weger and published by Trafford Publishing. This book was released on 2011-11-02 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a nonprofit marketer seeking to learn how to inspire more good, youll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. Youll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, youll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.

Marketing Planning by Design

Author : Ralf Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470745614
Total Pages : 368 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Marketing Planning by Design by : Ralf Strauss

Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

101 Great Mail-Order Businesses, Revised 2nd Edition

Author : Tyler G. Hicks
Publisher : Currency
ISBN 13 : 0307576191
Total Pages : 288 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis 101 Great Mail-Order Businesses, Revised 2nd Edition by : Tyler G. Hicks

Download or read book 101 Great Mail-Order Businesses, Revised 2nd Edition written by Tyler G. Hicks and published by Currency. This book was released on 2010-05-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don’t need a lot of money, years of experience, or a college education—just a mailing address and the desire to deliver products and services quickly for the best value your customers can get. Ty Hicks explains in clear, easy steps how to start your mail-order business today, including: ·Getting started quickly and easily ·Creating an e-commerce Web site to promote and sell your products or services directly ·Using proven marketing and promotion strategies ·Carving niche markets with unusual products and services ·Expanding your business for maximum profitability ·And much, much more!

Email Mastery!

Author : Dean Jackson
Publisher :
ISBN 13 : 9781492932802
Total Pages : 126 pages
Book Rating : 4.9/5 (328 download)

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Book Synopsis Email Mastery! by : Dean Jackson

Download or read book Email Mastery! written by Dean Jackson and published by . This book was released on 2013-10-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get more prospects, convert more leads and orchestrate referrals with Email Mastery!I developed this idea for a real estate agent client who had generated a lot of leads from their website, and got so busy they ended up neglecting a lot of the people who had responded to their ads.They had a few hundred people who had inquired over the previous six months, and they had not been in communication with them at all. And that was the birth of what I call "The Amazing 9-Word Email That Revives Dead Leads"We've sent thousands of those emails over the last few years with amazing results.In Email Mastery! you'll get winning subject lines, sample 9-word emails, and word-for-word campaigns you can copy to reconnect, revive, and convert more leads!

#1 Great Million Dollar Tips on How to Make Big Money Fast

Author : Mr. Wadis George Jr.
Publisher : Dorrance Publishing
ISBN 13 : 1480997986
Total Pages : 176 pages
Book Rating : 4.4/5 (89 download)

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Book Synopsis #1 Great Million Dollar Tips on How to Make Big Money Fast by : Mr. Wadis George Jr.

Download or read book #1 Great Million Dollar Tips on How to Make Big Money Fast written by Mr. Wadis George Jr. and published by Dorrance Publishing. This book was released on 2014-07-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book you will learn how to make a fortune with 39 excellent reports, get rich with million dollar hobbies, instant money making opportunities, how to raise thousands, great cash flow ideas and great profits. Learn how to: • Make $20 for every $1 invested • Real estate – The Millionaire Maker • Secrets to winning contests and sweepstakes • How to develop a worldwide distributor network • Starting and managing a profitable business from home • Set up your own in-house advertising agency • Inside marketing information for entrepreneurs • 38 instant money-making part-time business • How to raise thousands of dollars in hours • Own a part-time rental agency • Run a money brokering business from home • 71 ways for a writer to make money

Objective Marketing Aptitude

Author : Arihant Experts
Publisher : Arihant Publications India limited
ISBN 13 : 9351761614
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Objective Marketing Aptitude by : Arihant Experts

Download or read book Objective Marketing Aptitude written by Arihant Experts and published by Arihant Publications India limited. This book was released on 2018-04-20 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, 'Objective Marketing Aptitude’ is an ideal study material for students who are preparing for various competitive exams. This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams. This book follows the system of 'learn, revise and practice’. It gives complete notes, provides material for quick revision and also includes ample practice material. This book is published by Arihant Experts publications and is one of the most popular publications of study books. It was published in the year 2014. The book covers the topics of marketing aptitude and provides detailed notes on all topics. It begins with discussion on topics like the nature and scope of marketing. It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour. The book also gives information on sales promotion and the numerous ways of increasing sales. It deals with advertising and the role it plays in the market. There are sections on branding and packaging with special reference to personal selling. Additionally, it gives guidance on consumer protection. Thus, all topics are provided with extensive detailing and hence it becomes easier for students to prepare for their studies. Furthermore, there are 10 practice papers given in the book. Also, the book includes previous years' question papers that enable the students to understand the marking scheme of the exams and the pattern as well.

Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns

Author : Stevan Roberts
Publisher : McGraw Hill Professional
ISBN 13 : 9780658001369
Total Pages : 364 pages
Book Rating : 4.0/5 (13 download)

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Book Synopsis Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by : Stevan Roberts

Download or read book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns written by Stevan Roberts and published by McGraw Hill Professional. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.