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Post Truth Public Relations
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Book Synopsis Post-Truth Public Relations by : Gareth Thompson
Download or read book Post-Truth Public Relations written by Gareth Thompson and published by Routledge. This book was released on 2020-01-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.
Book Synopsis The Post-Truth Business by : Sean Pillot de Chenecey
Download or read book The Post-Truth Business written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Download or read book Post-Truth written by Steve Fuller and published by Anthem Press. This book was released on 2018-05-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Post-truth’ was Oxford Dictionaries 2016 word of the year. While the term was coined by its disparagers in the light of the Brexit and US presidential campaigns, the roots of post-truth lie deep in the history of Western social and political theory. Post-Truth reaches back to Plato, ranging across theology and philosophy, to focus on the Machiavellian tradition in classical sociology, as exemplified by Vilfredo Pareto, who offered the original modern account of post-truth in terms of the ‘circulation of elites’. The defining feature of ‘post-truth’ is a strong distinction between appearance and reality which is never quite resolved and so the strongest appearance ends up passing for reality. The only question is whether more is gained by rapid changes in appearance or by stabilizing one such appearance. Post-Truth plays out what this means for both politics and science.
Book Synopsis Social Media and the Post-Truth World Order by : Gabriele Cosentino
Download or read book Social Media and the Post-Truth World Order written by Gabriele Cosentino and published by Springer Nature. This book was released on 2020-03-16 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses post-truth not merely as a Western issue, but as a problematic political and cultural condition with global ramifications. By locating the roots of the phenomenon in the trust crisis suffered by liberal democracy and its institutions, the book argues that post-truth serves as a space for ideological conflicts and geopolitical power struggles that are reshaping the world order. The era of post-truth politics is thus here to stay, and its reach is increasingly global: Russian trolls organizing events on social media attended by thousands of unaware American citizens; Turkish pro-government activists amplifying on Twitter conspiracy theories concocted via Internet imageboards by online subcultures in the United States; American and European social media users spreading fictional political narratives in support of the Syrian regime; and Facebook offering a platform for a harassment campaign by Buddhist ultra-nationalists in Myanmar that led to the killing of thousands of Muslims. These are just some of the examples that demonstrate the dangerous effects of the Internet-driven global diffusion of disinformation and misinformation. Grounded on a theoretical framework yet written in an engaging and accessible way, this timely book is a valuable resource for students, researchers, policymakers and citizens concerned with the impact of social media on politics.
Book Synopsis A Political Theory of Post-Truth by : Ignas Kalpokas
Download or read book A Political Theory of Post-Truth written by Ignas Kalpokas and published by Springer. This book was released on 2018-08-10 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines political theory with media and communications studies in order to formulate a theory of post-truth, concentrating on the latter’s preconditions, context, and functions in today’s societies. Contrary to the prevalent view of post-truth as primarily manipulative, it is argued that post-truth is, instead, a collusion in which audiences willingly engage with aspirational narratives co-created with the communicators. Meanwhile, the broader meta-framework for post-truth is provided by mediatisation—increasing subjection of a variety of social spheres to media logic and the primacy of media in everyday human activities. Ultimately, post-truth is governed by collective efforts to maximise the pleasure of encountering the world and attempts to set hegemonic benchmarks for such pleasure.
Book Synopsis Post-Truth Rhetoric and Composition by : Bruce Mccomiskey
Download or read book Post-Truth Rhetoric and Composition written by Bruce Mccomiskey and published by University Press of Colorado. This book was released on 2017-11-01 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Truth Rhetoric and Composition is a timely exploration of the increasingly widespread and disturbing effect of “post-truth” on public discourse in the United States. Bruce McComiskey analyzes the instances of bullshit, fake news, feigned ethos, hyperbole, and other forms of post-truth rhetoric employed in recent political discourse. The book frames “post-truth” within rhetorical theory, referring to the classic triad of logos, ethos, and pathos. McComiskey shows that it is the loss of grounding in logos that exposes us to the dangers of post-truth. As logos is the realm of fact, logic, truth, and valid reasoning, Western society faces increased risks—including violence, unchecked libel, and tainted elections—when the value of reason is diminished and audiences allow themselves to be swayed by pathos and ethos. Evaluations of truth are deferred or avoided, and mendacity convincingly masquerades as a valid form of argument. In a post-truth world, where neither truth nor falsehood has reliable meaning, language becomes purely strategic, without reference to anything other than itself. This scenario has serious consequences not only for our public discourse but also for the study of composition.
Book Synopsis How Propaganda Became Public Relations by : Cory Wimberly
Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Book Synopsis Public Relations Capitalism by : Anne M. Cronin
Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Download or read book Post-Truth written by Matthew d'Ancona and published by Random House. This book was released on 2017-05-11 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the Post-Truth era— a time in which the art of the lie is shaking the very foundations of democracy and the world as we know it. The Brexit vote; Donald Trump’s victory; the rejection of climate change science; the vilification of immigrants; all have been based on the power to evoke feelings and not facts. So what does it all mean and how can we champion truth in in a time of lies and ‘alternative facts’? In this eye-opening and timely book, Post-Truth is distinguished from a long tradition of political lies, exaggeration and spin. What is new is not the mendacity of politicians but the public’s response to it and the ability of new technologies and social media to manipulate, polarise and entrench opinion. Where trust has evaporated, conspiracy theories thrive, the authority of the media wilt and emotions matter more than facts . Now, one of the UK’s most respected political journalists, Matthew d’Ancona investigates how we got here, why quiet resignation is not an option and how we can and must fight back.
Book Synopsis Truth and Post-Truth in Public Policy by : Frank Fischer
Download or read book Truth and Post-Truth in Public Policy written by Frank Fischer and published by Cambridge University Press. This book was released on 2021-12-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of post-truth poses a problem for the public policy-oriented sciences, including policy analysis. Along with “fake news,” the post-truth denial of facts constitutes a major concern for numerous policy fields. Whereas a standard response is to call for more and better factual information, this Element shows that the effort to understand this phenomenon has to go beyond the emphasis on facts to include an understanding of the social meanings that get attached to facts in the political world of public policy. The challenge is thus seen to be as much about a politics of meaning as it is about epistemology. The analysis here supplements the examination of facts with an interpretive policy-analytic approach to gain a fuller understanding of post-truth. The importance of the interpretive perspective is illustrated by examining the policy arguments that have shaped policy controversies related to climate change and coronavirus denial.
Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Book Synopsis Government Communications and the Crisis of Trust by : Ruth Garland
Download or read book Government Communications and the Crisis of Trust written by Ruth Garland and published by Springer Nature. This book was released on 2021-10-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book opens up the black box of government communication during the age of political spin, using archival and official documents, memoirs and biographies, and in-depth interviews with media, political and government witnesses. It argues that substantive and troubling long-term changes in the ways governments manage the media and publicly account for themselves undermine the public consent essential to democracy. Much of the blame for this crisis in public communication has been placed at the feet of politicians and their aides, but they are just part of the picture. A pervasive ‘culture of mediatization’ has developed within governments, leading to intended and unintended consequences that challenge the capacity of central public bureaucracies to implement public values and maintain impartiality. It concludes that public servants, elected officials and citizens have an important role to play in accounting for governments’ custodianship of this most politically-sensitive of public goods – the public communications function.
Download or read book The Post-Truth Era written by Ralph Keyes and published by Macmillan. This book was released on 2004-10-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians aren't the only ones who lie. The bestselling author of "Is There Life After High School?" explains America's unusually high tolerance for deceit.
Book Synopsis Covering Politics in a "Post-Truth" America by : Susan B. Glasser
Download or read book Covering Politics in a "Post-Truth" America written by Susan B. Glasser and published by Brookings Institution Press. This book was released on 2016-12-06 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new Brookings Essay, Politico editor Susan Glasser chronicles how political reporting has changed over the course of her career and reflects on the state of independent journalism after the 2016 election. The Bookings Essay: In the spirit of its commitment to higquality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
Book Synopsis Politics and Technology in the Post-Truth Era by : Anna Visvizi
Download or read book Politics and Technology in the Post-Truth Era written by Anna Visvizi and published by Emerald Publishing Limited. This book was released on 2022-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between information and communication technology (ICT) and politics in a global perspective.
Book Synopsis Post-Truth, Fake News and Democracy by : Johan Farkas
Download or read book Post-Truth, Fake News and Democracy written by Johan Farkas and published by Routledge. This book was released on 2019-08-23 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western societies are under siege, as fake news, post-truth and alternative facts are undermining the very core of democracy. This dystopian narrative is currently circulated by intellectuals, journalists and policy makers worldwide. In this book, Johan Farkas and Jannick Schou deliver a comprehensive study of post-truth discourses. They critically map the normative ideas contained in these and present a forceful call for deepening democracy. The dominant narrative of our time is that democracy is in a state of emergency caused by social media, changes to journalism and misinformed masses. This crisis needs to be resolved by reinstating truth at the heart of democracy, even if this means curtailing civic participation and popular sovereignty. Engaging with critical political philosophy, Farkas and Schou argue that these solutions neglect the fact that democracy has never been about truth alone: it is equally about the voice of the democratic people. Post-Truth, Fake News and Democracy delivers a sobering diagnosis of our times. It maps contemporary discourses on truth and democracy, foregrounds their normative foundations and connects these to historical changes within liberal democracies. The book will be of interest to students and scholars studying the current state and future of democracy, as well as to a politically informed readership.
Book Synopsis Engaged Persuasion in a Post-Truth World by : Stephen K. Hunt
Download or read book Engaged Persuasion in a Post-Truth World written by Stephen K. Hunt and published by . This book was released on 2021-09-20 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities. Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good. A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.
