Post Corona

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Post Corona

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0593332210
Total Pages : 258 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Post Corona by : Scott Galloway

Download or read book Post Corona written by Scott Galloway and published by Penguin. This book was released on 2020-11-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times "As good an analysis as you could wish to read." --The Financial Times From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."

After the Pandemic

Author : Lawrence Knorr
Publisher : Sunbury Press, Inc.
ISBN 13 : 1620067005
Total Pages : 147 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis After the Pandemic by : Lawrence Knorr

Download or read book After the Pandemic written by Lawrence Knorr and published by Sunbury Press, Inc.. This book was released on 2020-05-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five Sunbury Press authors contributed twenty-seven chapters about the possible impacts of the COVID-19 pandemic on society. Based on their experiences in a variety of fields, they provide their projections about the changes facing us, many of which have already been underway for some time. Included in this volume: Tory Gates: Change and Embracing It Mark Carlson: The Role of Plagues in Human Enlightenment Wylie McLallen: The Pandemic of 1918 Thomas Malafarina: How Are Future Pandemics Likely to Be Different? Barbara Matthews: COVID-19: Through the Eyes of a Grandmother Bridget Smith: Dreams Deferred Iris Dorbian: The Great Equalizer H.A. Callum: Fighting Solo: Covid-19 and the Single Parent Catherine Jordan: Left Behind Joseph Mazerac: An Essential Optimist Scott Zuckerman: Public Health, Civil Liberties, and Life After the Pandemic Scott Zuckerman: Medicine in the Post-Coronapocalypse Era Will Delavan: The Looming Health Insurance Problem Pat LaMarche: Politics Makes No Bedfellows Virginia Brackett: COVID-19 Effects on Higher Education Cheryl Woodruff-Brooks: The Corona Virus and Homeschooling Wynne Kinder: The New ACEs: At-home COVID-19 Effects on Youth Cheryl Woodruff-Brooks: How Museums and Galleries Will Adapt to the Coronavirus Marianne Bickett: Coronavirus, Instrument of Change: How the Arts Will Usher in a New Era Merrill Shaffer: The Effects of the Coronavirus Pandemic on Sports Maia Williamson: Tourism in the Post-Pandemic World Jack Adler: The Brave New World of Travel Brook Lenker: Conservation in the Midst Simon Landry: On the Economic Front Lawrence Knorr: The Various Economic Impacts of COVID-19 Penny Fletcher: Materialism vs. Spirituality Chris Fenwick: Creativity—Necessity is a Mother

COVID-19 and World Order

Author : Hal Brands
Publisher : JHU Press
ISBN 13 : 1421440741
Total Pages : 473 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis COVID-19 and World Order by : Hal Brands

Download or read book COVID-19 and World Order written by Hal Brands and published by JHU Press. This book was released on 2020-09-08 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading global experts, brought together by Johns Hopkins University, discuss national and international trends in a post-COVID-19 world. The ongoing COVID-19 pandemic has killed hundreds of thousands of people and infected millions while also devastating the world economy. The consequences of the pandemic, however, go much further: they threaten the fabric of national and international politics around the world. As Henry Kissinger warned, "The coronavirus epidemic will forever alter the world order." What will be the consequences of the pandemic, and what will a post-COVID world order look like? No institution is better suited to address these issues than Johns Hopkins University, which has convened experts from within and outside of the university to discuss world order after COVID-19. In a series of essays, international experts in public health and medicine, economics, international security, technology, ethics, democracy, and governance imagine a bold new vision for our future. Essayists include: Graham Allison, Anne Applebaum, Philip Bobbitt, Hal Brands, Elizabeth Economy, Jessica Fanzo, Henry Farrell, Peter Feaver, Niall Ferguson, Christine Fox , Jeremy A. Greene, Hahrie Han, Kathleen H. Hicks, William Inboden, Tom Inglesby, Jeffrey P. Kahn, John Lipsky, Margaret MacMillan, Anna C. Mastroianni, Lainie Rutkow, Kori Schake, Eric Schmidt, Thayer Scott, Benn Steil, Janice Gross Stein, James B. Steinberg, Johannes Urpelainen, Dora Vargha, Sridhar Venkatapuram, and Thomas Wright. In collaboration with and appreciation of the book's co-editors, Professors Hal Brands and Francis J. Gavin of the Johns Hopkins SAIS Henry A. Kissinger Center for Global Affairs, Johns Hopkins University Press is pleased to donate funds to the Maryland Food Bank, in support of the university's food distribution efforts in East Baltimore during this period of food insecurity due to COVID-19 pandemic hardships.

Life After COVID-19

Author : Martin Parker
Publisher : Policy Press
ISBN 13 : 1529215404
Total Pages : 200 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Life After COVID-19 by : Martin Parker

Download or read book Life After COVID-19 written by Martin Parker and published by Policy Press. This book was released on 2020-08-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: What might the world look like in the aftermath of COVID-19? Almost every aspect of society will change after the pandemic, but if we learn lessons then life can be better. Featuring expert authors from across academia and civil society, this book offers ideas that might put us on alternative paths for positive social change. A rapid intervention into current commentary and debate, Life After COVID-19 looks at a wide range of topical issues including the state, co-operation, work, money, travel and care. It invites us to see the pandemic as a dress rehearsal for the larger problem of climate change, and it provides an opportunity to think about what we can improve and how rapidly we can make changes.

Ten Lessons for a Post-Pandemic World

Author : Fareed Zakaria
Publisher : W. W. Norton & Company
ISBN 13 : 0393542149
Total Pages : 172 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis Ten Lessons for a Post-Pandemic World by : Fareed Zakaria

Download or read book Ten Lessons for a Post-Pandemic World written by Fareed Zakaria and published by W. W. Norton & Company. This book was released on 2020-10-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller COVID-19 is speeding up history, but how? What is the shape of the world to come? Lenin once said, "There are decades when nothing happens and weeks when decades happen." This is one of those times when history has sped up. CNN host and best-selling author Fareed Zakaria helps readers to understand the nature of a post-pandemic world: the political, social, technological, and economic consequences that may take years to unfold. Written in the form of ten "lessons," covering topics from natural and biological risks to the rise of "digital life" to an emerging bipolar world order, Zakaria helps readers to begin thinking beyond the immediate effects of COVID-19. Ten Lessons for a Post-Pandemic World speaks to past, present, and future, and, while urgent and timely, is sure to become an enduring reflection on life in the early twenty-first century.

The Algebra of Happiness

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0593084187
Total Pages : 258 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Algebra of Happiness by : Scott Galloway

Download or read book The Algebra of Happiness written by Scott Galloway and published by Penguin. This book was released on 2019-05-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories. Whether it's advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you're probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it's not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.

COVID and Post-COVID Recovery

Author : Dr Vishakha Shivdasani
Publisher : HarperCollins
ISBN 13 : 9354224121
Total Pages : 52 pages
Book Rating : 4.3/5 (542 download)

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Book Synopsis COVID and Post-COVID Recovery by : Dr Vishakha Shivdasani

Download or read book COVID and Post-COVID Recovery written by Dr Vishakha Shivdasani and published by HarperCollins. This book was released on 2021-02-15 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when COVID-19 has gripped our world, forcing us to frantically search for the best ways to survive and thrive, Dr Vishakha Shivdasani shares her 6-point plan to help us accomplish just that. Using the same principles of healing that have helped thousands of her patients reverse chronic lifestyle diseases, Dr Shivdasani (popularly known as DoctorVee) has developed a new protocol that will show us how to expedite recovery from COVID-19, reduce the chances of post-COVID complications and recover from them. This protocol also works on new COVID strains that are emerging. Offering practical strategies that are easy to implement, Covid and Post-Covid Recovery is an essential read

The Coronavirus Crisis and Its Teachings

Author : Roland Benedikter
Publisher : BRILL
ISBN 13 : 9004469680
Total Pages : 458 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis The Coronavirus Crisis and Its Teachings by : Roland Benedikter

Download or read book The Coronavirus Crisis and Its Teachings written by Roland Benedikter and published by BRILL. This book was released on 2021-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roland Benedikter and Karim Fathi describe the pluri-dimensional characteristics of the Coronavirus crisis and draw the pillars for a more “multi-resilient” Post-Corona world, including political recommendations on how to generate it.

The Corona Crash

Author : Grace Blakeley
Publisher : Verso Books
ISBN 13 : 1839762055
Total Pages : 113 pages
Book Rating : 4.8/5 (397 download)

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Book Synopsis The Corona Crash by : Grace Blakeley

Download or read book The Corona Crash written by Grace Blakeley and published by Verso Books. This book was released on 2020-10-27 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free market, competitive capitalism is dead. The separation between politics and economics can no longer be sustained. In The Corona Crash, leading economics commentator Grace Blakeley theorises about the epoch-making changes that the coronavirus brings in its wake. We are living through a unique moment in history. The pandemic has caused the deepest global recession since the Second World War. Meanwhile the human cost is reflected in a still-rising death toll, as many states find themselves unable—and some unwilling—to grapple with the effects of the virus. Whatever happens, we can never go back to business as usual. This crisis will tip us into a new era of monopoly capitalism, argues Blakeley, as the corporate economy collapses into the arms of the state, and the tech giants grow to unprecedented proportions. We need a radical response. The recovery could see the transformation of our political, economic, and social systems based on the principles of the Green New Deal. If not, the alternatives, as Blakeley warns, may be even worse than we feared.

Nightmare Scenario

Author : Yasmeen Abutaleb
Publisher : HarperCollins
ISBN 13 : 0063066076
Total Pages : 496 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Nightmare Scenario by : Yasmeen Abutaleb

Download or read book Nightmare Scenario written by Yasmeen Abutaleb and published by HarperCollins. This book was released on 2021-06-29 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant #1 New York Times and Wall Street Journal bestseller From the Washington Post journalists Yasmeen Abutaleb and Damian Paletta—the definitive account of the Trump administration’s tragic mismanagement of the COVID-19 pandemic, and the chaos, incompetence, and craven politicization that has led to more than a half million American deaths and counting. Since the day Donald Trump was elected, his critics warned that an unexpected crisis would test the former reality-television host—and they predicted that the president would prove unable to meet the moment. In 2020, that crisis came to pass, with the outcomes more devastating and consequential than anyone dared to imagine. Nightmare Scenario is the complete story of Donald Trump’s handling—and mishandling—of the COVID-19 catastrophe, during the period of January 2020 up to Election Day that year. Yasmeen Abutaleb and Damian Paletta take us deep inside the White House, from the Situation Room to the Oval Office, to show how the members of the administration launched an all-out war against the health agencies, doctors, and scientific communities, all in their futile attempts to wish away the worst global pandemic in a century. From the initial discovery of this new coronavirus, President Trump refused to take responsibility, disputed the recommendations of his own pandemic task force, claimed the virus would “just disappear,” mocked advocates for safe-health practices, and encouraged his base and the entire GOP to ignore or rescind public health safety measures. Abutaleb and Paletta reveal the numerous times officials tried to dissuade Trump from following his worst impulses as he defied recommendations from the experts and even members of his own administration. And they show how the petty backstabbing and rivalries among cabinet members, staff, and aides created a toxic environment of blame, sycophancy, and political pressure that did profound damage to the public health institutions that Americans needed the most during this time. Even after an outbreak in the fall that swept through the White House and infected Trump himself, he remained defiant in his approach to the virus, very likely costing him his own reelection. Based on exhaustive reporting and hundreds of hours of interviews from inside the disaster zone at all levels of authority, Nightmare Scenario is a riveting account of how the United States government failed its people as never before, a tragedy whose devastating aftershocks will linger and be felt by generations to come.

Shutdown

Author : Adam Tooze
Publisher : Penguin
ISBN 13 : 0593297555
Total Pages : 369 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Shutdown by : Adam Tooze

Download or read book Shutdown written by Adam Tooze and published by Penguin. This book was released on 2021-09-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book’s great service is that it challenges us to consider the ways in which our institutions and systems, and the assumptions, positions and divisions that undergird them, leave us ill prepared for the next crisis."—Robert Rubin, The New York Times Book Review "Full of valuable insight and telling details, this may well be the best thing to read if you want to know what happened in 2020." --Paul Krugman, New York Review of Books Deftly weaving finance, politics, business, and the global human experience into one tight narrative, a tour-de-force account of 2020, the year that changed everything--from the acclaimed author of Crashed. The shocks of 2020 have been great and small, disrupting the world economy, international relations and the daily lives of virtually everyone on the planet. Never before has the entire world economy contracted by 20 percent in a matter of weeks nor in the historic record of modern capitalism has there been a moment in which 95 percent of the world's economies were suffering all at the same time. Across the world hundreds of millions have lost their jobs. And over it all looms the specter of pandemic, and death. Adam Tooze, whose last book was universally lauded for guiding us coherently through the chaos of the 2008 crash, now brings his bravura analytical and narrative skills to a panoramic and synthetic overview of our current crisis. By focusing on finance and business, he sets the pandemic story in a frame that casts a sobering new light on how unprepared the world was to fight the crisis, and how deep the ruptures in our way of living and doing business are. The virus has attacked the economy with as much ferocity as it has our health, and there is no vaccine arriving to address that. Tooze's special gift is to show how social organization, political interests, and economic policy interact with devastating human consequences, from your local hospital to the World Bank. He moves fluidly from the impact of currency fluctuations to the decimation of institutions--such as health-care systems, schools, and social services--in the name of efficiency. He starkly analyzes what happened when the pandemic collided with domestic politics (China's party conferences; the American elections), what the unintended consequences of the vaccine race might be, and the role climate change played in the pandemic. Finally, he proves how no unilateral declaration of 'independence" or isolation can extricate any modern country from the global web of travel, goods, services, and finance.

The New Great Depression

Author : James Rickards
Publisher : Penguin
ISBN 13 : 0593330277
Total Pages : 210 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis The New Great Depression by : James Rickards

Download or read book The New Great Depression written by James Rickards and published by Penguin. This book was released on 2021-01-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal and National Bestseller! The man who predicted the worst economic crisis in US history shows you how to survive it. The current crisis is not like 2008 or even 1929. The New Depression that has emerged from the COVID pandemic is the worst economic crisis in U.S. history. Most fired employees will remain redundant. Bankruptcies will be common, and banks will buckle under the weight of bad debts. Deflation, debt, and demography will wreck any chance of recovery, and social disorder will follow closely on the heels of market chaos. The happy talk from Wall Street and the White House is an illusion. The worst is yet to come. But for knowledgeable investors, all hope is not lost. In The New Great Depression, James Rickards, New York Times bestselling author of Aftermath and The New Case for Gold, pulls back the curtain to reveal the true risks to our financial system and what savvy investors can do to survive -- even prosper -- during a time of unrivaled turbulence. Drawing on historical case studies, monetary theory, and behind-the-scenes access to the halls of power, Rickards shines a clarifying light on the events taking place, so investors understand what's really happening and what they can do about it. A must-read for any fans of Rickards and for investors everywhere who want to understand how to preserve their wealth during the worst economic crisis in US history.

Corona, False Alarm?

Author : Karina Reiss
Publisher : Chelsea Green Publishing
ISBN 13 : 1645020584
Total Pages : 100 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Corona, False Alarm? by : Karina Reiss

Download or read book Corona, False Alarm? written by Karina Reiss and published by Chelsea Green Publishing. This book was released on 2020-09-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the race for vaccine development make sense? What are the chances of success? Will the vaccine be safe? Will people accept it?? In June 2020, Corona, False Alarm? exploded into the German market, selling 200,000 copies and 75,000 e-books in the first six weeks. No other topic dominates our attention as much as coronavirus and COVID-19, the infectious disease it triggers. There’s been a global deluge of contradictory opinions, fake news, and politically controlled information. Differing views on the dangers posed by the pandemic have led to deep division and confusion, within governments, society, and even among friends and family. In Corona, False Alarm?, award-winning researchers Dr. Sucharit Bhakdi and Dr. Karina Reiss give clarity to these confusing and stressful times. They offer analysis of whether radical protective measures—including lockdown, social distancing, and mandatory masking—have been justified, and what the ramifications have been for society, the economy, and public health. Dr. Bhakdi and Dr. Reiss provide dates, facts, and background information, including: How Covid-19 compares with previous coronaviruses and the flu virus What infection numbers and the death rate really tell us The challenges around lockdown: Were the protective measures justified? Mandatory mask-wearing: Does the science support it? Vaccines: What are the chances of success? What are the risks? Corona, False Alarm? provides you with sound information and substantiated facts—and encourages you to form your own opinion on the corona crisis.

Covid-19: The Great Reset

Author : Thierry Malleret
Publisher : ISBN Agentur Schweiz
ISBN 13 : 9782940631124
Total Pages : 282 pages
Book Rating : 4.6/5 (311 download)

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Book Synopsis Covid-19: The Great Reset by : Thierry Malleret

Download or read book Covid-19: The Great Reset written by Thierry Malleret and published by ISBN Agentur Schweiz. This book was released on 2020-07-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Corona crisis and the Need for a Great Reset" is a guide for anyone who wants to understand how COVID-19 disrupted our social and economic systems, and what changes will be needed to create a more inclusive, resilient and sustainable world going forward. Thierry Malleret, founder of the Monthly Barometer, and Klaus Schwab, founder and executive Chairman of the World Economic Forum, explore what the root causes of these crisis were, and why they lead to a need for a Great Reset.Theirs is a worrying, yet hopeful analysis. COVID-19 has created a great disruptive reset of our global social, economic, and political systems. But the power of human beings lies in being foresighted and having the ingenuity, at least to a certain extent, to take their destiny into their hands and to plan for a better future. This is the purpose of this book: to shake up and to show the deficiencies which were manifest in our global system, even before COVID broke out.

Managing Supply Chain Risk and Disruptions: Post COVID-19

Author : Aravind Raj Sakthivel
Publisher : Springer Nature
ISBN 13 : 3030725758
Total Pages : 150 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Managing Supply Chain Risk and Disruptions: Post COVID-19 by : Aravind Raj Sakthivel

Download or read book Managing Supply Chain Risk and Disruptions: Post COVID-19 written by Aravind Raj Sakthivel and published by Springer Nature. This book was released on 2021-06-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the effect of COVID-19 on the global supply chain. Eminent researchers, practitioners, and professors discuss the challenges faced by supply chain providers and supply chain strategies related to various global, retail, fast moving consumer goods, humanitarian, pharmaceutical, and agricultural supply chains. This book also suggests the resilient approach adopted by supply chain organizations for quick recovery and re-establishing their networks. This book helps the readers explore the pandemic's impact on the supply chain and rebuilding the same using suitable approaches.

Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3030939219
Total Pages : 701 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19 by : Allam Hamdan

Download or read book Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19 written by Allam Hamdan and published by Springer Nature. This book was released on 2022-02-17 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to assess the experience of education during COVID-19 pandemic and explore the future of application of technologies and artificial intelligence in education. Education delivery requires the support of new technologies such as artificial intelligence (AI), the Internet of Things (IoT), big data, and machine learning to fight and aspire to new diseases. The academic community and those interested in education agree that education after the corona pandemic will not be the same as before. The book also questions the role of accreditation bodies (e.g., AACSB, etc.) to ensure the effectiveness and efficiency of technology tools in achieving distinguished education in times of crisis.

The Four

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0735213666
Total Pages : 338 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Four by : Scott Galloway

Download or read book The Four written by Scott Galloway and published by Penguin. This book was released on 2017-10-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.