Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Positioning The New
Download Positioning The New full books in PDF, epub, and Kindle. Read online Positioning The New ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Obviously Awesome by : April Dunford
Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Book Synopsis Positioning the New by : Elisabetta Marino
Download or read book Positioning the New written by Elisabetta Marino and published by Cambridge Scholars Publishing. This book was released on 2010-09-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking edited volume includes chapters which explore the past, present and future position of Chinese American authors within the framework of what Harold Bloom identifies as the “Western literary canon.” These selections, which simultaneously represent the exciting “transnational turn” in American literary studies, not only examine whether or not Chinese American literature is inside or outside the canon, but also question if there is, or should be, a literary canon at all. Moreover, they dissect the canonicity of Chinese American literature by elucidating the social, political and cultural implications of inclusion in the canon. Ultimately, however, this collection is designed as a preliminary step towards exploring the impact of Chinese American literature on the white, Anglo-Saxon Protestant-dominated American literary world, and probing the by-products of both cultural fusion and cultural collision.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout
Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Book Synopsis Positioning Theory and Strategic Communication by : Melanie James
Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
Author :United States. Congress. House. Committee on Transportation and Infrastructure. Subcommittee on Aviation Publisher : ISBN 13 : Total Pages :208 pages Book Rating :4.3/5 (121 download)
Book Synopsis Preventing Delays and Cost Overruns in the FAA's New Global Positioning (satellite Navigation) System by : United States. Congress. House. Committee on Transportation and Infrastructure. Subcommittee on Aviation
Download or read book Preventing Delays and Cost Overruns in the FAA's New Global Positioning (satellite Navigation) System written by United States. Congress. House. Committee on Transportation and Infrastructure. Subcommittee on Aviation and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business and Competitive Analysis by : Craig S. Fleisher
Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2015-01-12 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.
Book Synopsis Positioning: The Battle for Your Mind by : Al Ries
Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Download or read book The Position written by Meg Wolitzer and published by Simon and Schuster. This book was released on 2010-08-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Wife—Meg Wolitzer’s “hilariously moving, sharply written novel” (USA TODAY), hailed by critics and loved by readers worldwide, with its “dead-on observations about sex, marriage, and the family ties that strangle and bind” (Cleveland Plain Dealer). Crackling with intelligence and humor, The Position is the masterful story of one extraordinary family at the hilarious height of the sexual revolution—and through the thirty-year hangover that followed. In 1975, Paul and Roz Mellow write a bestselling Joy of Sex-type book that mortifies their four school-aged children and ultimately changes the shape of the family forever. Thirty years later, as the now dispersed family members argue over whether to reissue the book, we follow the complicated lives of each of the grown children and their conflicts in love, work, marriage, parenting, and, of course, sex—all shadowed by the indelible specter of their highly sexualized parents. Insightful, panoramic, and compulsively readable, The Position is an American original.
Book Synopsis Nonprofit Strategic Positioning by : Thomas A. McLaughlin
Download or read book Nonprofit Strategic Positioning written by Thomas A. McLaughlin and published by John Wiley & Sons. This book was released on 2006-05-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Book Synopsis The Banking Revolution by : Thomas W. Harvey
Download or read book The Banking Revolution written by Thomas W. Harvey and published by Irwin Professional Publishing. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges, solve the problems and chart a new course in this changing industry.
Book Synopsis Clark's Positioning in Radiography 13E by : A. Stewart Whitley
Download or read book Clark's Positioning in Radiography 13E written by A. Stewart Whitley and published by CRC Press. This book was released on 2015-07-28 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1939, Clark's Positioning in Radiography is the preeminent text on positioning technique for diagnostic radiographers.Whilst retaining the clear and easy-to-follow structure of the previous edition, the thirteenth edition includes a number of changes and innovations in radiographic technique. The text has been extensively updated
Book Synopsis Ultra-wideband Positioning Systems by : Zafer Sahinoglu
Download or read book Ultra-wideband Positioning Systems written by Zafer Sahinoglu and published by Cambridge University Press. This book was released on 2008-09-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position estimation of wireless devices has many applications in short-range networks. Ultra-wideband (UWB) signals provide accurate positioning capabilities that can be harnessed in wireless systems to realise these applications. This text provides detailed coverage of UWB positioning systems, offering comprehensive treatment of signal and receiver design for ranging, range estimation techniques, theoretical performance bounds, ranging algorithms and protocols. Beginning with a discussion of the potential applications of wireless positioning, and investigating UWB signals for such applications, later chapters establish a signal processing framework for analysing UWB positioning and ranging systems. The recent IEEE 802.15.4a standard related to UWB is also studied in detail. Each chapter contains examples, problems and Matlab scripts to help readers grasp key concepts. This is an ideal text for graduate students and researchers in electrical and computer engineering, and practitioners in the communications industry, particularly those in wireless communications. Further resources are available at www.cambridge.org/9780521873093.
Author :Mark-Oliver Mackenrodt Publisher :Springer Science & Business Media ISBN 13 :3540699651 Total Pages :210 pages Book Rating :4.5/5 (46 download)
Book Synopsis Abuse of Dominant Position: New Interpretation, New Enforcement Mechanisms? by : Mark-Oliver Mackenrodt
Download or read book Abuse of Dominant Position: New Interpretation, New Enforcement Mechanisms? written by Mark-Oliver Mackenrodt and published by Springer Science & Business Media. This book was released on 2008-07-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its review of competition law that started in the late 1990s, the European Commission proposes to revise its interpretation and application of the Treaty’s prohibition of abuses of dominant positions. Also, it has instigated a debate about the promotion of private enforcement of EC competition law. On the former subject, the Commission published a Discussion Paper in 2005; on the latter, a Green Paper in 2005, followed by a White Paper in 2008. The chapters in this volume critically appraise the Commission’s proposals, including the most recent ones. The authors also highlight the repercussions of the proposed ‘more economic approach’ to abuses of dominant positions on private litigants’ opportunities to bring damages actions in national courts for such abuses.
Book Synopsis Learn to Code HTML and CSS by : Shay Howe
Download or read book Learn to Code HTML and CSS written by Shay Howe and published by New Riders. This book was released on 2014-04-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: HTML and CSS can be a little daunting at first but fear not. This book, based on Shay Howe's popular workshop covers the basics and breaks down the barrier to entry, showing readers how they can start using HTML and CSS through practical techniques today. They'll find accompanying code examples online, while they explore topics such as the different structures of HTML and CSS, and common terms. After establishing a basic understanding of HTML and CSS a deeper dive is taken into the box model and how to work with floats. The book includes an exercise focused on cleaning up a web page by improving the user interface and design, solely using HTML and CSS. With a few quick changes the web page changes shape and comes to life. Interactive, technically up-to-the-minute and easy-to-understand, this book will advance a student's skills to a professional level.
Book Synopsis Pluralism in Mathematics: A New Position in Philosophy of Mathematics by : Michèle Friend
Download or read book Pluralism in Mathematics: A New Position in Philosophy of Mathematics written by Michèle Friend and published by Springer Science & Business Media. This book was released on 2013-11-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about philosophy, mathematics and logic, giving a philosophical account of Pluralism which is a family of positions in the philosophy of mathematics. There are four parts to this book, beginning with a look at motivations for Pluralism by way of Realism, Maddy’s Naturalism, Shapiro’s Structuralism and Formalism. In the second part of this book the author covers: the philosophical presentation of Pluralism; using a formal theory of logic metaphorically; rigour and proof for the Pluralist; and mathematical fixtures. In the third part the author goes on to focus on the transcendental presentation of Pluralism, and in part four looks at applications of Pluralism, such as a Pluralist approach to proof in mathematics and how Pluralism works in regard to together-inconsistent philosophies of mathematics. The book finishes with suggestions for further Pluralist enquiry. In this work the author takes a deeply radical approach in developing a new position that will either convert readers, or act as a strong warning to treat the word ‘pluralism’ with care.
Book Synopsis Fundamentals of Inertial Navigation, Satellite-based Positioning and their Integration by : Aboelmagd Noureldin
Download or read book Fundamentals of Inertial Navigation, Satellite-based Positioning and their Integration written by Aboelmagd Noureldin and published by Springer Science & Business Media. This book was released on 2012-10-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Inertial Navigation, Satellite-based Positioning and their Integration is an introduction to the field of Integrated Navigation Systems. It serves as an excellent reference for working engineers as well as textbook for beginners and students new to the area. The book is easy to read and understand with minimum background knowledge. The authors explain the derivations in great detail. The intermediate steps are thoroughly explained so that a beginner can easily follow the material. The book shows a step-by-step implementation of navigation algorithms and provides all the necessary details. It provides detailed illustrations for an easy comprehension. The book also demonstrates real field experiments and in-vehicle road test results with professional discussions and analysis. This work is unique in discussing the different INS/GPS integration schemes in an easy to understand and straightforward way. Those schemes include loosely vs tightly coupled, open loop vs closed loop, and many more.
