Populations As Brands

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Populations as Brands

Author : Aaro Tupasela
Publisher : Springer Nature
ISBN 13 : 3030785785
Total Pages : 235 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Populations as Brands by : Aaro Tupasela

Download or read book Populations as Brands written by Aaro Tupasela and published by Springer Nature. This book was released on 2021-07-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.

Brands

Author : Jonathan E. Schroeder
Publisher : Routledge
ISBN 13 : 1317658531
Total Pages : 529 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Brands by : Jonathan E. Schroeder

Download or read book Brands written by Jonathan E. Schroeder and published by Routledge. This book was released on 2014-11-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.

Brands on a Mission

Author : Myriam Sidibe
Publisher : Routledge
ISBN 13 : 1000069230
Total Pages : 297 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brands on a Mission by : Myriam Sidibe

Download or read book Brands on a Mission written by Myriam Sidibe and published by Routledge. This book was released on 2020-05-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Brands and the City

Author : Sonia Bookman
Publisher : Routledge
ISBN 13 : 131717268X
Total Pages : 200 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Brands and the City by : Sonia Bookman

Download or read book Brands and the City written by Sonia Bookman and published by Routledge. This book was released on 2017-12-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.

The Business of Brands

Author : Jon Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470862602
Total Pages : 286 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Business of Brands by : Jon Miller

Download or read book The Business of Brands written by Jon Miller and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.

The Rowman & Littlefield Handbook of Bioethics

Author : Ezio Di Nucci
Publisher : Rowman & Littlefield
ISBN 13 : 1538162377
Total Pages : 425 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Rowman & Littlefield Handbook of Bioethics by : Ezio Di Nucci

Download or read book The Rowman & Littlefield Handbook of Bioethics written by Ezio Di Nucci and published by Rowman & Littlefield. This book was released on 2022-10-17 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bioethics handbook offers concise, up-to-date, and easy to read chapters on a broad range of bioethical topics in the following categories: foundational concepts, theory and method, healthcare ethics, research ethics, public health, technology, and the environment. The volume provides a snapshot of current bioethics, taking into account current affairs and emerging new topics. Each chapter acknowledges and critically breaks down the historical developments of the subject and the most authoritative existing literature on respective topics, providing accessible and up-to-date philosophical analysis. As such, the chapters are designed to be attractive as primary or supplementary teaching material for university classes of the philosophical or bioethical variety, with clear demarcations and indicators for key terms, ideas, and arguments that should also facilitate productive note-taking and points for critical discussion for students. The handbook also serves as a one-stop starting resource for multi- and interdisciplinary researchers and practitioners who engage with bioethics in their work.

Selecting and Ordering Populations

Author : Jean Dickinson Gibbons
Publisher : SIAM
ISBN 13 : 0898714397
Total Pages : 589 pages
Book Rating : 4.8/5 (987 download)

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Book Synopsis Selecting and Ordering Populations by : Jean Dickinson Gibbons

Download or read book Selecting and Ordering Populations written by Jean Dickinson Gibbons and published by SIAM. This book was released on 1999-01-01 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a compendium of applied aspects of ordering and selection procedures.

We First: How Brands and Consumers Use Social Media to Build a Better World

Author : Simon Mainwaring
Publisher : St. Martin's Press
ISBN 13 : 0230120539
Total Pages : 258 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis We First: How Brands and Consumers Use Social Media to Build a Better World by : Simon Mainwaring

Download or read book We First: How Brands and Consumers Use Social Media to Build a Better World written by Simon Mainwaring and published by St. Martin's Press. This book was released on 2011-06-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Strong Brands, Strong Relationships

Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1317662350
Total Pages : 477 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Strong Brands, Strong Relationships by : Susan Fournier

Download or read book Strong Brands, Strong Relationships written by Susan Fournier and published by Routledge. This book was released on 2015-06-12 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.

The Role of Brands in an Era of Over-Information

Author : Correia, Ricardo Fontes
Publisher : IGI Global
ISBN 13 : 166848353X
Total Pages : 272 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Role of Brands in an Era of Over-Information by : Correia, Ricardo Fontes

Download or read book The Role of Brands in an Era of Over-Information written by Correia, Ricardo Fontes and published by IGI Global. This book was released on 2023-08-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Brands and Consumers

Author : Jaywant Singh
Publisher : Taylor & Francis
ISBN 13 : 0429831153
Total Pages : 129 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Brands and Consumers by : Jaywant Singh

Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

Building Brands in the Indian Market

Author : Tapan Kumar Panda
Publisher : Excel Books India
ISBN 13 : 9788174463913
Total Pages : 468 pages
Book Rating : 4.4/5 (639 download)

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Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda

Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

Creating Passion Brands

Author : Helen Edwards
Publisher : Kogan Page Publishers
ISBN 13 : 9780749447625
Total Pages : 260 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Creating Passion Brands by : Helen Edwards

Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Applied Regression Models in the Social Sciences

Author : Dudley L. Poston, Jr
Publisher : Cambridge University Press
ISBN 13 : 1108924808
Total Pages : 560 pages
Book Rating : 4.1/5 (89 download)

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Book Synopsis Applied Regression Models in the Social Sciences by : Dudley L. Poston, Jr

Download or read book Applied Regression Models in the Social Sciences written by Dudley L. Poston, Jr and published by Cambridge University Press. This book was released on 2023-08-17 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and practical textbook gives students the perfect guide to the use of regression models in testing and evaluating hypotheses dealing with social relationships. A range of statistical methods suited to a wide variety of dependent variables is explained, which will allow students to read, understand, and interpret complex statistical analyses of social data. Each chapter contains example applications using relevant statistical methods in both Stata and R, giving students direct experience of applying their knowledge. A full suite of online resources - including statistical command files, datasets and results files, homework assignments, class discussion topics, PowerPoint slides, and exam questions - supports the student to work independently with the data, and the instructor to deliver the most effective possible course. This is the ideal textbook for advanced undergraduate and beginning graduate students taking courses in applied social statistics.

Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine

Author : National Cancer Institute (U.S.)
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine by : National Cancer Institute (U.S.)

Download or read book Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine written by National Cancer Institute (U.S.) and published by . This book was released on 2001 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategy and Management of Industrial Brands

Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 1461517370
Total Pages : 410 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval

Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Myths and Brands in Vocational Education

Author : Anja Heikkinen
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443883239
Total Pages : 260 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Myths and Brands in Vocational Education by : Anja Heikkinen

Download or read book Myths and Brands in Vocational Education written by Anja Heikkinen and published by Cambridge Scholars Publishing. This book was released on 2015-09-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments.